InfoFarm – The NAL Blog

Chuck Zimmerman

Did you know the National Agricultural Library has a blog? Me either. But it does. Well, sort of. It really looks more like they’re creating individual pages that have a comment form on them. But someone’s writing and it’s all being archived. And it does have an rss feed so you can subscribe to it.

USDA

B2B Finding Success With Emerging Media

Chuck Zimmerman

There’s a great article on eMarketer today that anyone involved in agricultural marketing ought to take a look at. No, they don’t use the word “farmers” but when we’re talking business to business what else is agribusiness to farmers? They point to several studies for those of you looking for justification information. Guideline asked B2B and B2C marketers to rate …

Uncategorized

Saved By The Bud

Chuck Zimmerman

Flower farmers rejoice. There’s now a website which will help more guys make better buying decisions just in time for Valentine’s Day. Savedbythebud.com is a free site that combines information, illustrations, Flash video demos, common sense and some wit to show why flowers should be major weapons in any man’s struggle to win the affections of the opposite sex. It …

Ag Groups

Lyle Orwig Congrats NAMA

Chuck Zimmerman

To see what Lyle Orwig looks like today you can visit CongratsNAMA.com. I just happened to stumble across it this morning. NAMA turned 50 in ’07 and Charleston|Orwig created a special site to commemorate it. I especially like the comparisons of 1957 to 2007 like the fact that Lyle had to watch the first episode of “Leave It To Beaver” …

Agencies

Why Not YouTube Your Announcement

Chuck Zimmerman

I’m not going to get all political on you here, just using this YouTube video as an example of how to use new media. Our Missouri Governor Matt Blunt made a very major announcement yesterday afternoon that he would not be running for re-election to a second term. No other hints or allegations and it has surprised a lot of …

Video

Sit On A Soybean Seat

Chuck Zimmerman

Sitting on a soybean seat is what farmers may be doing soon. Farmers could soon bring in the harvest using equipment made with their own crops, thanks to collaboration between Ford and John Deere, the world’s leading manufacturer of agricultural equipment. The two companies have agreed that Deere will further develop and manufacture Ford’s soy-based flexible foam for seating materials …

Soybean, USB

New Website For Certified Hereford Beef

Chuck Zimmerman

If you like Certified Hereford Beef then you’ll want to check out the new website for their customers. Certified Hereford Beef® (CHB) LLC has re-launched a customer-focused Web site, www.herefordbeef.net . This new Web site is equipped with upgraded navigation software to make it more user-friendly for CHBs three publics, consumers, customers (retail/foodservice) and producers. HerefordBeef.net provides users an opportunity …

Ag Groups, Beef, Internet

Blog Usage Up According To BIGresearch

Chuck Zimmerman

For those of you who are always looking for new information about the use of media here’s an interesting study. Multitasking media is up according to a new SIMM study from BIGresearch. “Technology is creating new media options faster than most people can assimilate and is causing more multitasking,” said Gary Drenik, President of BIGresearch. “Unfortunately for marketers faced with …

Uncategorized

Tricia Falter Burkhardt Promoted

Chuck Zimmerman

Tricia here has been promoted at Morgan & Myers to Senior Associate. “Tricia excels at understanding the clients’ needs and implementing communication strategies to help them meet their business goals,” says Janine Whipps, principal. “During the past year, her project management and digital communications skills have benefited the clients she serves, including Novartis Animal Health and Kruger Seeds.” Working out …

Agencies

Agronomy Up Front University

Chuck Zimmerman

If you’d like to go back to college then Golden Harvest is giving growers the opportunity with Agronomy Up Front University. Growers will have the opportunity to explore new concepts geared towards increasing profit potential from research conducted by Golden Harvest’s unique Agronomy Up Front research program. They will also be able to choose the sessions that will benefit their …

Agribusiness