There’s a great article on eMarketer today that anyone involved in agricultural marketing ought to take a look at. No, they don’t use the word “farmers” but when we’re talking business to business what else is agribusiness to farmers? They point to several studies for those of you looking for justification information.

Guideline asked B2B and B2C marketers to rate the effectiveness of various online marketing tactics. Almost all marketers surveyed used some form of social media. However, business marketers reported more success with podcasts (21% of B2B vs. 13% of B2C listed podcasts as “effective”), blogs (17% vs. 6%) and RSS feeds (14% vs. 11%).

“In 2008, B2B marketers will increase spending on the most effective tactics first—developing their company site, e-mail, webinars and search engine marketing,” said Lisa Phillips, senior analyst at eMarketer. “However, these marketers are ready to experiment more broadly with social media.”