Marcus Heldt is Group Vice President, North America, Crop Protection Division, for BASF. He spoke at this week’s Media Summit about how the company is putting innovative knowledge gained in marketing to one crop area to use in targeting other market segments. BASF is also building on the leadership and success of its Plant Health platform with Headline fungicide. “Headline …
Monetize That Blog
One of the questions I get asked very often is, “How can you make money with new media?” If you read AgWired often then you probably have a good idea of some of the ways that can happen. But let’s say you’re a membership organization like the Appaloosa Horse Club and you’ve got a blog. What can you do with …
AgCareers.com Video Update
At the recent National Agri-Marketing Conference we teamed up with AgriMarketing Magazine to produce video presentations with some of the Connection Point exhibitors. I’m going to post their videos here over the next couple days for you starting with AgCareers.com. In this video you can learn about AgCareers.com with Eric Spell, Vice President of Farms.com/AgCareers.com. He describes the goal of …
Jon Scholl New President of American Farmland Trust
American Farmland Trust has a new President to replace Ralph Grossi who is stepping down after 23 years. Scholl, an Illinois farmer, has most recently served as the Counselor to the Administrator for Agricultural Policy at US EPA where he led the development of the first EPA National Agriculture Strategy, agricultural advisory committee, and agency-wide cross media agriculture team. In …
BASF Turning Science into Innovation
Dr. Peter Eckes spoke at the BASF Media Summit about how the company is turning science into innovation in the Crop Protection division. Dr. Peter Eckes, Senior Vice President Global Research and Development for Crop Protection at BASF, stressed that new active ingredients are key to future success and points to Kixor herbicide as a good example. “Such breakthroughs are …
BASF Crop Protection Update
One of our speakers at the BASF Media Summit was Michael Heinz, President of BASF’s Crop Protection Division. He focused on the business aspects of how well his division is performing and what the future holds. “Today, growers seek to maximize productivity on limited land and to minimize their risk in light of rising input costs,” said Michael Heinz, President …
Alltech is iCasting About Swine Nutrition
Swine producers are invited to an Alltech iCast on nutrition. It’s “an online video discussion about trial data that was recently conducted by Cape Fear Consulting.” We’re seeing more and more use of video online. You are invited to the swine nutrition iCast featuring Dr. Tommy Shipp and Dr. Walter Tibbetts from Cape Fear Consulting. Beginning May 28, 2008 at …
Getting Real With Michael Peterson
Before I had even left Washington, DC I was being asked, “Chuck, where are you going next?” Well, I’m going on a Real Life Tour. In fact, it’s Michael Peterson’s My Real Life Tour. Next week I’ll join the tour in Lincoln, NE and follow along to document what the Tour is all about. So, there’s the answer to the …
Make Your Website AgWired
Hello AgWired fans. How would you like to have AgWired news on your website or blog? Now you can and it’s free. It’s also very easy. We’ve created a widget that allows you to display the latest headlines from the stories and posts on AgWired. All you have to do is paste some code onto your web page. The widget …
Crystal Egg Award Winners
The Crystal Egg Award winner have been announced by the U. S. Poultry & Egg Association. They’re designed to “recognize excellence in the production and distribution of marketing materials designed to promote an exhibitor’s participation in the 2008 International Poultry Expo / International Feed Expo.” The entries were judged by marketing specialists outside the association. “The quality of entries we …