The Crystal Egg Award winner have been announced by the U. S. Poultry & Egg Association. They’re designed to “recognize excellence in the production and distribution of marketing materials designed to promote an exhibitor’s participation in the 2008 International Poultry Expo / International Feed Expo.”
The entries were judged by marketing specialists outside the association. “The quality of entries we received this year truly raised the bar for future Crystal Egg competitions,” said Percy Brown, USPOULTRY communications specialist and competition coordinator. “All of the entries were incredibly polished, and made the judging process very difficult.”
The award is based on overall effectiveness, which includes design, communications content, and achievement of predetermined sales or marketing goals. Crystal Egg statues will be presented to the winners; honorable mentions will receive a plaque presented at the 2009 International Poultry Expo / International Feed Expo. Recipients will also be recognized in Expo Flash, promotional materials produced by the association, and on the International Poultry Expo Web site, www.ipe09.org. The 2008 winners are:
Print Advertising Winner: Safe Foods
Honorable Mention: Alltech
Brochure/Flyer/Invitation/Postcard Winner: Hartmann
Honorable Mention: Wirebelt Company of America
Poster Winner: Intralox
Honorable Mention: Alltech
Advertising Specialty Winner: Hartmann
Honorable Mention: Pfizer Animal Health
Press Kit Winner: Char Crust
Honorable Mention: Meyn
Special Event Winner: Poultry Magazine / Plate Magazine / Griffith Laboratories / Solae / Kikkoman / Wynnstarr
Honorable Mention: Alltech
Overall Booth Winner: Hired Hand
Honorable Mentions: Baader-Johnson and Cobb-Vantress
Promotional Campaign Winner: Hired Hand
Honorable Mention: Marel