During the recent NAMA Convention I visited with Bob Van Voorhis, Associated Ag Publications. In the following interview with him we talk about who they are. They’re connected with Farm Bureau and Bob discusses why that relationship is special. Bob also talks about their coverage and audience using words like, “ruralpolitan.” This is one in a series of interviews we …
2008 NAMA Boot Camp
Mark August 12-14 on your calendar if you haven’t already for NAMA Boot Camp ver. 5. The NAMA office is expecting about 125 to attend this year’s program and sponsorships are available. The program will be held at the Hyatt Regency Crown Center, our Kansas City NAMA home. Online registration is available.
DTN/The Progressive Farmer Editorial Focus
One of the booths that I got to conduct an interview in during the NAMA Convention was the DTN and The Progressive Farmer booth. In it I spoke with Adrian Blake, Publisher, who helped me understand the editorial focus of DTN and their publication. In the interview you’ll hear him talk about what make them different and how advertisers can …
BASF Specialty Crops
During the BASF Media Summit there were several breakout sessions like the one presented by Paul Rea, Director, BASF Specialty Crops. Attendees got to choose one and I picked Paul’s. He spoke of new products, including Clearcast herbicide and flexible product packaging for the pest control, vegetation management and turf and ornamentals markets. I was interested to see several of …
Plant Biotechnology From BASF
Dr. Hans Kast, President/CEO, BASF Plant Science Holding GmbH, spoke at this week’s Media Summit about plant biotechnology and the work the company is doing in R&D. Picture courtesy of Carl Cox Photography. On the subject of plant biotechnology, Dr. Hans Kast, President and Chief Executive Officer of BASF Plant Science, indicated that the research and development focus for BASF …
BASF Marketing Dynamics
Marcus Heldt is Group Vice President, North America, Crop Protection Division, for BASF. He spoke at this week’s Media Summit about how the company is putting innovative knowledge gained in marketing to one crop area to use in targeting other market segments. BASF is also building on the leadership and success of its Plant Health platform with Headline fungicide. “Headline …
Monetize That Blog
One of the questions I get asked very often is, “How can you make money with new media?” If you read AgWired often then you probably have a good idea of some of the ways that can happen. But let’s say you’re a membership organization like the Appaloosa Horse Club and you’ve got a blog. What can you do with …
AgCareers.com Video Update
At the recent National Agri-Marketing Conference we teamed up with AgriMarketing Magazine to produce video presentations with some of the Connection Point exhibitors. I’m going to post their videos here over the next couple days for you starting with AgCareers.com. In this video you can learn about AgCareers.com with Eric Spell, Vice President of Farms.com/AgCareers.com. He describes the goal of …
Jon Scholl New President of American Farmland Trust
American Farmland Trust has a new President to replace Ralph Grossi who is stepping down after 23 years. Scholl, an Illinois farmer, has most recently served as the Counselor to the Administrator for Agricultural Policy at US EPA where he led the development of the first EPA National Agriculture Strategy, agricultural advisory committee, and agency-wide cross media agriculture team. In …
BASF Turning Science into Innovation
Dr. Peter Eckes spoke at the BASF Media Summit about how the company is turning science into innovation in the Crop Protection division. Dr. Peter Eckes, Senior Vice President Global Research and Development for Crop Protection at BASF, stressed that new active ingredients are key to future success and points to Kixor herbicide as a good example. “Such breakthroughs are …