One of our speakers at the BASF Media Summit was Michael Heinz, President of BASF’s Crop Protection Division. He focused on the business aspects of how well his division is performing and what the future holds.
“Today, growers seek to maximize productivity on limited land and to minimize their risk in light of rising input costs,” said Michael Heinz, President of BASF’s Crop Protection division. “For both, they need innovative solutions. As the division’s business results last year and in the first-quarter of 2008 have shown, our long-term strategy of investing in innovative solutions is paying off,” he added. Heinz pointed out that innovation at BASF comes from all facets of the business – from research and development, to new business approaches and value-adding services.
You can listen to and download Mike’s remarks here: 
Mike Heinz Remarks (15 min MP3)
Or listen to them here now:basf-media-summit-6.mp3
AgWired coverage of the BASF Media Summit is sponsored by:
