Alpharma is conducting a student video contest to help educate consumers about food and farming, especially animal agriculture. So, get out your FLIP’s, phones or whatever you shoot video with and get entered! In an innovative step toward consumer education, agriculture students from the East Coast to California are invited to participate in a three-phase contest, the first of which …
Advice On Reaching The Ruralpolitans
In this week’s ZimmCast you’ll hear the viewpoints of two industry leading experts on the rural lifestyle market. It seems like this is all anyone wants to talk about in the agrimarketing world these days. Keep your eye on AgWired if you’d like to learn more about it. The Marketing Director for John Deere Commercial and Consumer Equipment is Dennis …
Year of the Utility Tractor
We’ve heard from John Deere that this is the “Year of the Utility Tractor.” That means they’re showing their commitment to the rural lifestyle market. In this week’s ZimmCast I’ll have some very interesting interviews about how John Deere is targeting this market. Before I left the Drive Green media event I spoke with Barry Nelson, Public Relations Manager. He …
Drive Green Utility Tractor Road Show
Shortly after the first of the year this mammoth John Deere truck will hit the road visiting select dealers from Texas to Georgia with the Drive Green Utility Tractor Road Show. I’ll be joining the tour and The dealers we’ll be visiting will be offering the new utility tractors to their customers and customers will have a chance to ride …
Pfizer and Martin Williams Win CEBA
Pfizer Animal Health and agency, Martin Williams, did very well in ABM’s CEBA awards. American Business Media recently awarded its 13th annual Creative Excellence in Business Advertising (CEBA) Awards. Pfizer Animal Health and agency Martin Williams took top honors for “Chicken Soup,” a print ad promoting the leading cattle anti-infective brand DRAXXIN® (tulathromycin) Injectable Solution. The CEBA awards were founded …
John Deere Lawn and Garden
In the area of commercial and consumer equipment is a whole line of new John Deere equipment to tackle your lawn and garden. At our Drive Green media event Gregg Weekes gave us the lowdown on the new yard tractors. For example he says the X360 line now has power steering and power lift. In the X700 Series you can …
Digitel Wireless in the Sunbelt
It seems like having a web cloud over your farm show is the “in thing” now. This time it’s Sunbelt Ag Expo. That’s good to know because that’s where I’m heading tomorrow. Sunbelt AG Expo 2008 exhibitors and visitors will be able to access the Internet, wirelessly, from anywhere on the show grounds for a 3rd consecutive year. After last …
John Deere Gators Create Thunder
Utility tractors weren’t the only vehicles we got to ride and drive at the John Deere Drive Green product launch. We also saw the new Gators. This one you see is a customized unit that’s got a monster sound system built in. It came out blasting a little “Thunderstruck” from ACDC (the ringer on my phone!). It’s a good example …
Self Image in Water
I really appreciate John Deere holding their Drive Green media event in Sarasota, FL. After all, it is my home town. So, after the event was over I stayed an extra couple days to see some high school friends and family. And no stay in Sarasota would be complete without a trip to Siesta Key Beach. The water was absolutely …
New 6D Series Utility Tractors From John Deere
The other major line of utility tractor just launched by John Deere is the 6D Series. I spoke with Brett about this new tractor while we were out in the field at the media event in Sarasota, FL. – In today’s competitive work, farm, and ranch environment, many customers are looking for an economical utility tractor with more horsepower and …