Bethany Shively is on the move from her position with the National Cattlemen’s Beef Association. Beginning this coming Monday you can find her at the National Association of Conservation Districts as their new Communications Director. Congratulations Bethany!
Digital Media Impact On Farmers and Ranchers
The Impact of Digital Media on Farmers and Ranchers was the title of a NAMA Boot Camp presentation by Jack Semler, Readex Research. I’ve been hoping to see Jack’s research which was done for the American Business Media’s Agri Council but have missed presentations at events like the Ag Media Summit. The farmers surveyed for this project were taken from …
Communications Plans Don’t Have To Be Scary
Communications plan? What communications plan? Sound familiar? You need a plan and helping NAMA Boot Campers with a method to create one was Beth Burgy, Broadhead+Co. Her presentation is titled, “Little Red Riding Hood and the Big Scary Communications Plan.” To learn how little red riding hood figures in you’ll need to listen to my interview with her. Beth says …
How To Communicate With Farmers
Those pesky producers. How do you communicate with them? Isn’t there just one way that reaches all farmers? Not. So to help beginning agrimarketers the morning session at NAMA Boot Camp features a producer panel led by Janelle Buxton, Successful Farming/Agriculture.com (seated on left). Next to her are Colleen Gerke, Lonny Duckworth and Ken McCauley. I spoke with Ken before …
NAMA Boot Camp Underway
The 2010 National Agri-Marketing Association Boot Camp is in full swing in KC, MO. This is the 7th annual event. Time flies when you’re having fun. Seems like just yesterday the first Boot Camp was held. The Chair for this year’s event is Melanie Acklin, Director of Marketing, SFP. I spoke with Melanie after the farm tour today that was …
GIPSA Rule Hot Topic At Next USDA/DOJ Workshop
The next USDA/DOJ public workshop on competition in the livestock industry is scheduled for next week in Ft. Collins, CO, and I will be attending. The session will be held on Friday and there will be a separate session the evening before hosted by the National Cattlemen’s Beef Association and National Pork Producers Council which I will also be attending. …
NAMA Boot Camp
It’s time for NAMA Boot Camp and yours truly will be checking in starting later this afternoon. I see that the official Twitter hashtag for the event is #10boot. There’s a tour going on today with MoKan NAMA and then a welcoming reception this afternoon. I will be seeing you from there!
Vote For AgChat Foundation Panel At SXSW
The AgChat Foundation is looking for your assistance. One of the larger music and interactive conferences of the year, South By Southwest (SXSW) has a proposed panel title, “Agvocacy 2.0: Adding a Human Voice to the Farm.” It would be great if this is on the program since agriculture is often under or mis-represented in public forums like this . …
BIVI Swine Health Seminar Concludes
You can’t have a swine health seminar without having a little pig on the menu and at the Boehringer Ingelheim Vetmedica Swine Health Seminar we got it at our closing dinner which was a luau on the lawn. I have just updated the photo album with a lot of photos from yesterday’s events that include the dinner and entertainment. I …
Swine Health Seminar Take Aways
It’s always good to hear from the producers who attend a farm production meeting like the Boehringer Ingelheim Vetmedica Swine Health Seminar. I’ve posted interviews with all the presenters so let’s hear from a couple of the attendees. First up is Mark Daughtry, Prestage Farms. He actually has a contract farm with Prestage bu also works for them. He says …