The media were very much in attendance at the Pioneer Hi-Bred Crop Technology Field day held in Carrollton, MO. Here’s Janet Adkinson, KMZU, doing a live interview with Bill Belzer, Senior Marketing Manager, Corn, Pioneer Hi-Bred. I had my turn after his presentation at our first field day tour stop. Our subject was “refuge” and in case you don’t know …
Who’s Your Butcher?
Who is your butcher? That’s the question and you can vote on the entries in the contest here. This contest is being conducted by Protein University and was brought to my attention via email today by Kari Underly, Range, Inc. So watch her video entry and go vote!
Meet Pioneer Hi-Bred Senior Leadership
During the 2010 Pioneer Hi-Bred Crop Technology Field day held in Carrollton, MO, farmers could choose between nine different field work stations or presentations. Topics ranged from refuge strategies to soil types. Also on the agenda was “Meet Pioneer Senior Leadership.” That’s what this post is about. The “seniors” included (left) Alexandro Munoz, VP/Regional Director, North America and John Soper, …
Pioneer Hi-Bred Crop Technology Field Day
Pioneer Hi-Bred held a crop technology field day in Carrollton, MO yesterday. It was a picture perfect day so I took a lot of them. They were expecting up to a thousand attendees and I think that was a very possible number. I’ve got several things to post for you including some presentations and interviews. Let’s start with a link …
Bethany Shively Moves To NACD
Bethany Shively is on the move from her position with the National Cattlemen’s Beef Association. Beginning this coming Monday you can find her at the National Association of Conservation Districts as their new Communications Director. Congratulations Bethany!
Digital Media Impact On Farmers and Ranchers
The Impact of Digital Media on Farmers and Ranchers was the title of a NAMA Boot Camp presentation by Jack Semler, Readex Research. I’ve been hoping to see Jack’s research which was done for the American Business Media’s Agri Council but have missed presentations at events like the Ag Media Summit. The farmers surveyed for this project were taken from …
Communications Plans Don’t Have To Be Scary
Communications plan? What communications plan? Sound familiar? You need a plan and helping NAMA Boot Campers with a method to create one was Beth Burgy, Broadhead+Co. Her presentation is titled, “Little Red Riding Hood and the Big Scary Communications Plan.” To learn how little red riding hood figures in you’ll need to listen to my interview with her. Beth says …
How To Communicate With Farmers
Those pesky producers. How do you communicate with them? Isn’t there just one way that reaches all farmers? Not. So to help beginning agrimarketers the morning session at NAMA Boot Camp features a producer panel led by Janelle Buxton, Successful Farming/Agriculture.com (seated on left). Next to her are Colleen Gerke, Lonny Duckworth and Ken McCauley. I spoke with Ken before …
NAMA Boot Camp Underway
The 2010 National Agri-Marketing Association Boot Camp is in full swing in KC, MO. This is the 7th annual event. Time flies when you’re having fun. Seems like just yesterday the first Boot Camp was held. The Chair for this year’s event is Melanie Acklin, Director of Marketing, SFP. I spoke with Melanie after the farm tour today that was …
GIPSA Rule Hot Topic At Next USDA/DOJ Workshop
The next USDA/DOJ public workshop on competition in the livestock industry is scheduled for next week in Ft. Collins, CO, and I will be attending. The session will be held on Friday and there will be a separate session the evening before hosted by the National Cattlemen’s Beef Association and National Pork Producers Council which I will also be attending. …