The Executive Committee of the National Agri-Marketing Association met yesterday and even though I could not make it thanks to plane problems and weather I got all caught up with President Kenna Rathai this morning. So this week’s program is our conversation in which Kenna talks about what the committee discussed or did during the quarterly meeting. First up is …
NAMA Exec Comm Meets
Thanks to our fearless National Agri-Marketing Association President, Kenna Rathai, I can share a photo from today’s Executive Committee Mtg. I should be there. But I’m not. I want to be there. But I’m not. And it’s not Delta’s fault. I got as far as Atlanta today. My flight to the meeting in Chicago was delayed and after we boarded …
Dairy in the Food Dialogue
The CEO of the International Dairy Foods Association, Connie Tipton (pictured on right), took part in the USFRA Food Dialogues in Chicago. The topic was Integrity in Food Marketing and as with other panelists I asked her what this means to her personally. Connie says, “You know every company has to figure out how to position their product but to …
High Standards Required for Food Marketing
Recent Food Dialogues panelist Clarke Caywood (left), Professor, Integrated Marketing Communications Dept., Northwestern University, has some interesting perspectives when it comes to the topic of “Integrity in Food Marketing. I visited with Clarke prior to the start of last week’s program and asked him what that subject means to him. He says it has a lot of legal as well …
Next NAMA Webinar
This one is titled, “Why You Don’t Work in Agriculture Anymore.” It will be held on June 26, 2pm eastern, for 1 hours. Cost is $50. Register here. Today, consumer perceptions about everything from animal welfare and antibiotics to GMOs and government regulations can have a substantial impact on farming operations of all kinds and sizes. If agricultural marketers hope …
Deron Johnson Joins FLM+
Welcome Deron Johnson back to the midwest. FLM+, a strategic consulting, marketing and communications company, just announced that he will serve as senior vice president and a member of the FLM+ Executive Leadership Team. Deron will be based out of a new FLM+ operating location in Kansas City, Mo., to provide increased support and overall leadership to Kansas City-area based …
CUTC Student Poster Competition Winners
During the 2014 Corn Utilization and Technology Conference the winners of the Gary Lamie Graduate Student Poster Competition were announced. The program is sponsored by the Indiana Corn Marketing Council. Pictured are National Corn Growers Association President Martin Barbre (left) and NCGA Research and Development Action Team Chair Tom Mueller (right) with the top three poster winners. I visited with …
Farmers Dialoguing About Food
Two farmers got to discuss food on the panel for the USFRA Food Dialogues in Chicago this week. I visited with them and am sharing my conversations in this week’s ZimmCast. First up is Chuck Wirtz, a pork producer from Iowa. With the topic being “Integrity in Food Marketing” I wondered what that meant to the panelists so I asked …
Elizabeth Leamy Moderates Food Dialogues
The moderator for today’s Food Dialogues in Chicago is Elizabeth Leamy, a journalist currently working as a correspondent for the Dr. Oz Show. At the conclusion of this morning’s live webcast panel discussion I got to talk with her about the experience. The topic of the discussion was Integrity in Food Marketing and my first question was what that means …
Integrity in Food Marketing
The U.S. Farmers & Ranchers Alliance Food Dialogues is taking place live as of this post in Chicago. The topic is “Integrity in Food Marketing 2014.” I’ve already interviewed several of our panelists and will do more when today’s discussion concludes. The program is live now and will be archived on the Food Dialogues website. We’ve got some very interesting …