I can’t make them all. Just wish I could. Here’s the news from the recent Agricultural Relations Council Annual Meeting. First up are Golden ARC Award winners. The Golden ARC Awards contest honors the stellar work created by professionals in the agricultural industry. The entries for the 2014 contest were many with 74 entries – 22 campaigns and 55 tactics. …
Marrone Bio Opens Michigan Manufacturing Facility
Marrone Bio Innovations, Inc. celebrated the official opening of its Marrone Michigan Manufacturing (M3) facility today with a ribbon cutting ceremony and plant tours. Pictured are the speakers from the program listed below. Today’s event features a facility tour which highlights the benefits of MBI’s bio-based products for pest management and plant health and gives attendees a firsthand look at …
Illinois Corn Interns Summer Promotional Videos
Let’s put those interns to work. That’s what Illinois Corn is doing. Interns Tim Marten, a student at SIU-Edwardsville, and Elizabeth O’Reilly, a student at ISU, have been tasked with creating short videos that promote corn. The internships are funded by two communications scholarships from the Illinois Corn Marketing Board. Here’s an example of one of them below. You can …
Ninth International Conference on Climate Change
I would love to cover this event. Anyone want to be my sponsor? I have no doubt that I would get some great “factual” information on climate change. Because of course we have climate change. Man-made? Not so much. Changes in our climate are vital to agricultural production. Always have been, always will be. And changes in climate happen. But …
IFAMA Shows GLIMPSE of Africa’s Future
The Agribusiness and Food World Forum by the International Food and Agribusiness Management Association and Corporate Council for Africa has completed. One of the speakers was good friend, Aidan Connolly, vice president, corporate affairs for Alltech. He shared his “GLIMPSE” of the future; A lens through which to view Africa’s rising.” GLIMPSE is an acronym developed by Connolly that identifies …
What Will Be On Your Independence Day Grill
Summer is heating up and it’s time to celebrate our Independence Day! So, what will be on your grill? Need some ideas? How about these? Pictured is Spicy Grilled Ribeye Cap with Avocado-Mango Salad. You’ll find plenty of beef ideas at Beef It’s What’s For Dinner. How about some Beer Grilled Chops from Pork, Be Inspired? Maybe some Curry-Lime Chicken …
Measuring Social Media Effectiveness
This story from eMarketer titled, “Finally, Most Brands Measuring Social Content Effectiveness,” got me motivated to write a few words about the subject. Social media in all of its forms and definitions has become a staple in company marketing plans. It has moved beyond just creating a brand Twitter account or Facebook page. Sponsored content on influential blogs now includes …
New Holland Roll-Belt Facebook App
Just last year New Holland introduced the new Roll-Belt 560 Round Baler as they continue to develop this product line. The company decided to get their customers involved with the online conversation about baling with an interactive Facebook App – the New Holland Roll-Belt App. To learn more about the campaign, which we’ve helped promote, I spoke with Curt Hoffman, …
Wearable Technology for Agriculture – Google Glass
It’s time to get a ZimmGlass update. Actually, this is more of a wearable technology update that includes Google Glass. My guest this week is Bruce Rasa, TekWear, LLC. You might have met Bruce at our booth during the Agri-Marketing Conference or on a program somewhere demonstrating Google Glass. Bruce has been using Glass longer than I have and in …
Got Camel Milk?
Make every day a hump day with camel milk from Desert Farms. I requested a sample and tried it this morning on my cereal. I won’t deny being a little skeptical and cautious. However, this milk tastes great! Very smooth, rich and creamy. Kind of what I miss with all this watered down milk we have now. Desert Farms milk …