Summer is heating up and it’s time to celebrate our Independence Day! So, what will be on your grill? Need some ideas? How about these? Pictured is Spicy Grilled Ribeye Cap with Avocado-Mango Salad. You’ll find plenty of beef ideas at Beef It’s What’s For Dinner. How about some Beer Grilled Chops from Pork, Be Inspired? Maybe some Curry-Lime Chicken …
Measuring Social Media Effectiveness
This story from eMarketer titled, “Finally, Most Brands Measuring Social Content Effectiveness,” got me motivated to write a few words about the subject. Social media in all of its forms and definitions has become a staple in company marketing plans. It has moved beyond just creating a brand Twitter account or Facebook page. Sponsored content on influential blogs now includes …
New Holland Roll-Belt Facebook App
Just last year New Holland introduced the new Roll-Belt 560 Round Baler as they continue to develop this product line. The company decided to get their customers involved with the online conversation about baling with an interactive Facebook App – the New Holland Roll-Belt App. To learn more about the campaign, which we’ve helped promote, I spoke with Curt Hoffman, …
Wearable Technology for Agriculture – Google Glass
It’s time to get a ZimmGlass update. Actually, this is more of a wearable technology update that includes Google Glass. My guest this week is Bruce Rasa, TekWear, LLC. You might have met Bruce at our booth during the Agri-Marketing Conference or on a program somewhere demonstrating Google Glass. Bruce has been using Glass longer than I have and in …
Got Camel Milk?
Make every day a hump day with camel milk from Desert Farms. I requested a sample and tried it this morning on my cereal. I won’t deny being a little skeptical and cautious. However, this milk tastes great! Very smooth, rich and creamy. Kind of what I miss with all this watered down milk we have now. Desert Farms milk …
USFRA Communications Committee Work
The live streamed Food Dialogues events get all the publicity when they take place with high profile moderators and panelists. However, there’s a lot of work going on “behind the scenes.” In Chicago recently that work included a regular meeting of the U.S. Farmers and Ranchers Alliance Communications Committee. I visited with two members of the committee. First up is …
Jerry Harrington Retires Dupont Pioneer
I am still looking for a photo of Jerry Harrington, DuPont Pioneer Sales & Marketing Public Relations manager, that I want to use for this post. When I find it I will update it. In the meantime you get the pensive, paying attention Jerry Harrington from a conference at Dupont Pioneer headquarters in Iowa. The big news is that after …
NAMA Happenings and Update
The Executive Committee of the National Agri-Marketing Association met yesterday and even though I could not make it thanks to plane problems and weather I got all caught up with President Kenna Rathai this morning. So this week’s program is our conversation in which Kenna talks about what the committee discussed or did during the quarterly meeting. First up is …
NAMA Exec Comm Meets
Thanks to our fearless National Agri-Marketing Association President, Kenna Rathai, I can share a photo from today’s Executive Committee Mtg. I should be there. But I’m not. I want to be there. But I’m not. And it’s not Delta’s fault. I got as far as Atlanta today. My flight to the meeting in Chicago was delayed and after we boarded …
Dairy in the Food Dialogue
The CEO of the International Dairy Foods Association, Connie Tipton (pictured on right), took part in the USFRA Food Dialogues in Chicago. The topic was Integrity in Food Marketing and as with other panelists I asked her what this means to her personally. Connie says, “You know every company has to figure out how to position their product but to …