Ag Relations Council Annual Meeting News

Chuck Zimmerman

Golden ARC AwardsI can’t make them all. Just wish I could. Here’s the news from the recent Agricultural Relations Council Annual Meeting. First up are Golden ARC Award winners.

The Golden ARC Awards contest honors the stellar work created by professionals in the agricultural industry. The entries for the 2014 contest were many with 74 entries – 22 campaigns and 55 tactics. Entries were judged by public relations professionals outside of the ag industry, all of whom are members of the Maine chapter of the Public Relations Society of America.

Congratulations to the 2014 Golden ARC de Excellence Winner – Ketchum on behalf of Zoetis – “Zoetis Achieves Global Company Debut in Eight Months” in the category of Public Relations Campaign – Global Communications.

You can find all Award winners here (pdf) and Merit winners here (pdf).

ARC Hall of FameNext up are the “Third Class” of Honorees Named into Ag PR Hall of Fame.

The Agricultural Relations Council (ARC) is pleased to announce two new members into the Agricultural Public Relations Hall of Fame: Richard Howell and Gary Myers, APR. Both will be recognized on Thursday, June 26, at the annual meeting of ARC in Madison, Wis. This is the third class of inductees since the program was instituted in 2012.

Howell and Myers will join previous inductees Don Lerch, Lyle Orwig, John Harvey and Paul Weller in the Hall of Fame, which is sponsored by the Agricultural Relations Council (ARC) and Agri Marketing magazine.

Ag Groups, ARC