Growers and retailers from across the U.S. and Canada joined the Azotic North America leadership team recently to form the 2025 Envita Grower-Retailer Advisory Panel.
The panel convened seven participants both in person and virtually to discuss challenges and opportunities for Envita in 2025 and beyond. Each panelist provided a unique perspective based on their geographical location of operation and role within the agriculture industry. The group discussed product performance, opportunities and the climate for soil and plant biology-based products, marketing, technology and agricultural challenges both at present and on the horizon.
“Feedback is good, even if it’s not always what we want to hear, it’s what we need to hear to continue improving not just Envita but the service we are providing our customers,” Azotic® National Sales Manager, Scott Bishop told the panel. “Forming this panel is our commitment to providing what the industry needs.”
Panelists discussed the boom in biological products as well as the abundance of products on the market today to address the difficult decisions farmers and retailers have in deciding which products to trial. Both growers and retailers shared their insights on the importance of consistency and longevity, sharing that the more than 20 years of research backing Envita, sustained results year after year, and a direct line of communication to leadership were key drivers in both their use and promotion of the product.
The advisory panel will meet again in Indiana over the summer to tour Envita-advantaged fields and reflect on the planting and growing season. To learn more about Azotic Technologies Limited and Envita, visit Azotic.com/USA.