At CattleCon25 in San Antonio today, Ranchbot Monitoring Solutions announced the launch of Trough Direct, a stand-alone trough monitor with direct satellite connectivity enabling near real-time water level monitoring and consumption data through the MyRanchbot app.

Trough Direct operates independently from other Ranchbot monitors and sensors and can be easily installed with a side or top mount to accommodate a wide variety of trough types making it easy to monitor trough water levels and consumption.

Ranchbot demonstrated a live installation of Trough Direct during the Water Management Methods breakout session on Monday, February 3, 2025 as part of the immersive Grazing Management Workshop and tour at Running V Ranch in Jourdanton, TX, organized by NCBA and the USDA Natural Resources Conservation Service.

“We developed Trough Direct based on the feedback of our customers to meet the very specific need of ranchers who water cattle by troughs, or drinkers,” said Andrew Coppin, Ranchbot CEO. “By enabling direct satellite connectivity with a trough-mounted monitor, we are able to provide near real-time water level monitoring and consumption level data ensuring your cattle are meeting their optimal water requirements no matter the stage of production.”

During the NCBA Trade Show this week, Ranchbot will be offering a 10% discount for introductory pricing of $489 plus the MyRanchbot subscription. Trough Direct will be available for sale at the Ranchbot booth (#2912) at the NCBA Trade Show or customers can take advantage of free shipping (up to $100) for orders placed at NCBA.