The new executive director of the National Association of Farm Broadcasting (NAFB) is a name well-known in the agricultural marketing world – Gardner Hatch. Hatch brings 30-plus years of experience in public relations, agriculture marketing, and strategic communications to the role, having worked with some of the ag industry’s leading companies. Most recently, he was strategic marketing lead at Woodruff, …
Netafim On The Mall
This is the Netafim team that exhibited at the National Ag On The Mall event. I interviewed two of them, Aubrey Bettencourt, Global Director of Government Relations and External Affairs and Mike Bloomfield, Commercial Lead for Forage Crops, to get their thoughts on this event and what they hope to accomplish. Aubrey says the event provides them with a lot …
Precision Ag News 5/22
Join the Nebraska Water Center in Lincoln on October 9 and 10, 2024, for our annual Nebraska Water Conference. The conference will highlight successful collaborations and innovations in Nebraska water and discuss future opportunities in water research and management. Seven scaleup companies from Australia and Canada have successfully completed the Cultivo Virtual Academy, speeding their planning for U.S. market entry. …
Syngenta Fungicides Can Help Manage Mycotoxins
With ear rots becoming more common and stealing more corn yield, Syngenta has some recommendations for managing mycotoxins and maximizing silage return on investment. Two mycotoxin-causing threats are Fusarium ear rot and Gibberella ear rot and both caused significant yield losses in 2023, an estimated 46.9 million bushels and 49.4 million bushels, respectively. The mycotoxins caused by each disease, Fumonison …
Truterra Pays $21 Million to Farmers for Carbon Sequestration
In the first three years of its carbon program, Land O’Lakes subsidiary Truterra has paid farmers more than $21 million for the sequestration and reduction of over 1.1 million metric tons of carbon. Along with these results, the Truterra® carbon program has seen significant growth in total acres enrolled. In 2023, total acres increased by 99% vs. 2022. In 2022, …
USDA Awards $300 Million for Ag Export Growth
Agriculture Secretary Tom Vilsack was joined by U.S. Senator Debbie Stabenow (D-MI) to announce the allocation of $300 million to 66 U.S. organizations under the new Regional Agricultural Promotion Program (RAPP) to build demand for American food and farm exports in diverse markets around the world. RAPP was launched in October 2023, authorizing $1.2 billion in Commodity Credit Corporation funding …
Animal Ag News 5/20
The U.S. Department of Agriculture’s (USDA) Animal and Plant Health Inspection Service (APHIS) is awarding more than $22.2 million to enhance prevention, preparedness, early detection, and rapid response to the most damaging diseases that threaten U.S. livestock. These 81 new projects led by 48 states, universities, industry organizations, and veterinary diagnostic laboratories will increase our nation’s ability to rapidly respond …
New Holland Shows Off New Technology at Ag On The Mall
New Holland was one of the exhibitors at the Modern Ag On The Mall this month. I interviewed J Cole Sanford before he assisted the team in showing new equipment to a tour group from the EPA. In the picture Sanford is showing a New Holland E15X Mini Excavator, the company’s first electric vehicle. He says that being involved in …
Industry Ag News 5/17
Charleston Orwig, a collective of independent brands comprised of C.O.nxt and Jigsaw agencies recently welcomed Meghan Ebbe to its 100% employee-owned agency. She brings extensive digital marketing experience to the collective’s robust roster of purpose-driven brands in agriculture and food & beverage, as well as service industries and considered purchases clientele. Orbia Netafim, the global leader in sustainable precision irrigation …