The National Cattlemen’s Beef Association (NCBA) selected Alli Fender, owner of Flying F Ranch in San Diego, California, as this year’s top beef advocate.
Fender was honored as the Advocate of the Year for the positive example she sets for other beef advocates by sharing her journey in ways that connect with people outside of her immediate beef community. Through her advocacy efforts, and as a member of the Trailblazers advocacy program, Fender has grown her presence on social media where she works to educate those wanting to learn about the beef industry.
Learn more about her in this interview.
Interview with Ali Fender, California 8:35
Trailblazers Colt Coffee and Paige Schmidt
The 2023 Trailblazers include Tucker Brown, Texas; Colton Coffee, Montana; Sam Cossio, Washington; Allison Fender, California; Rocky Forseth, Montana; Macey Hurst, Missouri; Joe Lowe, Kentucky; Erin Perkins, New York; Paige Schmidt, Kansas; and Ally Spears, Texas. The 2024 Trailblazers cohort will be announced in mid-February.
Listen to interviews with a few more of the 2023 Trailblazers class.
Interview with Tucker Brown, Texas 6:34Interview with Macey Hurst, Missouri 4:26
Interview with Erin Perkins, New York 3:47
Interview with Paige Schmidt, Kansas and Colt Coffee, Montana 6:50