CattleCon, the cattle industry’s largest event of the year, will bring producers and their families to Orlando, Florida, Jan. 31-Feb. 2, 2024, for education, networking and business, along with family fun.

“We’re looking forward to our convention in Orlando, it’s always a crowd pleaser,” said National Cattlemen’s Beef Association (NCBA) President-elect Mark Eisele from Wyoming during a recent interview.

CattleCon24 will include plenty of entertainment and awards, as well as important informational sessions and policy updates. The Opening General Session will feature former professional football player and sleight-of-hand magician, Jon Dorenbos. while the Beef Quality Assurance (BQA) program’s Celebration of Excellence, honoring BQA award winners features keynote speaker Jim Carroll, a renowned futurist, author, and innovation expert. As always, CattleFax will present their U.S. & Global Protein and Grain Outlook Session and the 31st annual Cattlemen’s College will include educational sessions with industry leaders tackling innovative topics.

CattleCon is also where NCBA holds its annual meeting to guide policy for the coming year and Eisele says they have a lot of issues on their plate, as usual, including the farm bill, WOTUS, and endangered species with the relocation of grizzly bears planned by the Biden administration. “We’re watching the president and his agencies trying to drop bears into Washington (State) without any stakeholder input,” said Eisele.