The traditional Syngenta Welcome Party marked the start of the 2023 Commodity Classic in Orlando yesterday and the company captured a lot of the buzz at the opening of the trade show today.
“It’s a great way to start the new crop year,” said Jim Shertzer, Head of Branded Marketing, Syngenta North America Seeds.
As always, there is plenty that is new from Syngenta. On the seed side, Shertzer says there is a lot of excitement this year in all the brands. “Whether it’s local seed advisors on our Golden Harvest side, or direct sellers on our GHX, or through our retail partners in NK,” he said.
Syngenta had a WIN session and two press conferences today at Classic, so we’ll be hearing more about GHX, and other new products on the crop protection side.
Classic 23 interview with Jim Shertzer, Syngenta (2:33)