The streets of New Orleans will be filled with cowboy boots this week as thousands of cattle producers from around the country visit to attend the 2023 Cattle Industry Convention and NCBA Trade Show.

“This is the 125th anniversary of NCBA and the Cattle Industry Convention, so we’re excited to be celebrating that,” said NCBA Executive Director of Meetings and Events Kristin Torres.

The theme of the convention is Get Jazzed, and there’s definitely a lot to be jazzed about next week. The Opening General Session will include a fireside chat about ranch life between “Yellowstone” creator Taylor Sheridan and NCBA President and Minnesota cattle producer, Don Schiefelbein. Sheridan is an Academy Award®-nominated writer, actor, rancher as well as a member of the Texas Cowboy Hall of Fame.

Torres says there is a lot of excitement around this year’s convention. “We have a sold out trade show – almost eight acres of exhibit space, both indoor and outdoor,” said Torres. “We’re anticipating 7500 to 8000 people to join us in New Orleans. That’s putting us back to some of our pre-pandemic numbers.”

The convention itself runs February 1-3, but the 30th annual Cattlemen’s College begins on January 31 and will feature live animal handling demonstrations and 18 educational sessions with industry leaders tackling innovative topics. The Cattle Feeders Hall of Fame banquet and Environmental Stewardship Award Program reception will recognize leaders for their achievements, and there will be more than eight acres of trade show exhibits to explore. “They’ve really been tweaking this program for years and really beefing it up,” Torres said.

There is so much more on the agenda for CattleCon23 and registration remains open if you want to attend, just go to Convention.NCBA.org. Find out more of what’s in store in this interview with Torres.