There is no question cattlemen and women across the country are in need of some sunshine. I fit into that mix and know where we all can get some in just a few weeks. Let’s all Blaze a Trail to Phoenix, AZ for the 2018 Cattle Industry Convention and NCBA Trade Show January 31 – February 2. Believe it or not, it’s not too late to register. We just spoke with NCBA’s ‎Senior Vice President, Industry and Member Services, Marvin Kokes, to get all the details.

Prior to the actual kickoff of the event will be the 25th Anniversary of Cattlemen’s College. “We have sessions that really help producers learn from experts across the industry. Topics include everything from genetics to managing calves to forage production. People can take home really practical information and that is what we really pride ourselves on,” said Kokes.

Attendees will also be treated to the Pioneer Women, Ree Drummond, who is the opening general session speaker. (Who do I need to talk to for a chance to interview her?…wink, wink)

“CattleFax will be doing a three-hour outlook session on Thursday morning, helping people really understand what is going on in this market, what are some of the things cattle producers can look forward to in the coming months,” Kokes said. Attendees will also hear from former MLB Pitcher, Jim Abbott, who will share his motivating story of success, despite having been born without a right hand.

To engage cattle producers, NCBA has held a couple of contests over the course of the year. One was the National Anthem Contest where a young lady from Western Kansas won. She will be singing it a couple times during the convention. A Cowboy Poet Contest ties into the Comedy Club taking place Friday night and I believe voting is still taking place for members to vote for their favorite.

Business also takes place. Committees meet on all topics including environmental issues, taxes, and the international market. Kokes reminds us those meetings are open and anyone can attend and stay up-to-date on the beef community.

Many aspects to the event draw different attendees, but they all make a point to visit the trade show a number of times during the three-day event. Kokes said space has actually been sold out for over six months, over seven acres in size. Still wondering if the trade show deserves your attention? Here are 40 reasons NCBA thinks you should stop by!

Join us in Phoenix as we bring you the official Virtual Ag Newsroom for #CattleCon18 and listen to Chuck’s complete chat with Marvin here: Interview with Marvin Kokes, NCBA