During Nufarm’s recent farm media tour, Rob Schwehr, took time to highlight one of the newest expansion areas the company has taken on.
Rob is the Marketing Manager for the tree, nut, vine and vegetable (TNVV) segment of Nufarm. He shares in an interview why the company pursued this new endeavor and what we can see coming down the pipeline.
“Nufarm has historically been known as a herbicide company. Over the past few years we have looked into expanding our portfolio and have added insecticides and fungicides. Now with our antibiotics, copper we are trying to consolidate our portfolio and grow the segment of the business that is targeted around the TNVV crops.”
The growth in those segments is what has led Nufarm to expand in these non-traditional areas. They are looking to launch a new product in their copper portfolio as well as other exciting things growers can look forward to seeing in the coming year.
You can listen to my interview with Rob here: Interview with Rob Schwehr