Hello and welcome to the ZimmCast. This is episode #399! That’s a lot of interviews with leaders of the industry to share with you. Cindy and I have enjoyed every minute of it.

In this week’s program we’re going to delve into the integration of the construction side of New Holland’s business with the agriculture side. To do this I visited with Mark Hooper, New Holland Director of Marketing. As you’ll hear him say in the program, this is about much more than marketing. It is every aspect of the business for each industry segment. Many farmers use construction industry type products and when you get to the construction and landscape industry there are companies who use equipment that falls into the agriculture area. So these two product lines just go together. Mark says there is still a lot of work to do on this integration process that includes working with the company dealer network and even creating new dealer contracts.

Listen to this week’s ZimmCast here: New Holland Agriculture/Construction Integration

Thanks to our ZimmCast sponsors, GROWMARK, locally owned, globally strong and Monsanto, Roundup Ready Plus, for their support.