MyNewHolland.comThere’s a new online community open to all farmers and of course customers of New Holland. Today is the launch of This virtual community is set up to provide a meeting place to share information, contribute to farming related discussions and access premium contents and services. It is very simple to create your account by visiting Then you’ll have access to the features currently active.

A list of features includes:

  • My New Holland: a new online community for all
  • The Spotlight: discussions on a variety of topical subjects in the farming world
  • The first Spotlight: ethanol and renewable energy
  • Valuable information resources: instructional videos, white papers and more
  • Premium content: owners of New Holland equipment and Precision Land Management products gain access to useful materials that will help them get the most from their machines
  • Easy registration and log in through social networks

The Spotlight discussion is a key feature of Each discussion will feature a guest farmer or industry expert who supports a farming-related topic. All My New Holland members are invited to contribute their comments, opinions, material or images, driving the conversation forward. Each discussion will be open for a number of weeks; subsequently a white paper will be produced and made available for downloading.

Ron Clauson MyNewHolland.comThe first Spotlight discussion topic is “Ethanol: Renewable Energy for America – Profit for American Farmers.” Our guest is Indiana farmer Ron Clauson. His farm has produced corn for ethanol production for the last eight years and he’s passionate about it.

“One hundred percent of the corn and soybeans we produce go into ethanol and biodiesel,” Clauson says. “It makes me proud to be able to say we market our crops to produce fuel that reduces dependence on imports.”

There are several questions being posed in this first Spotlight discussion for you to respond to and your feedback is highly appreciated.

  • Are you producing a crop for ethanol production? If so, what type and why?
  • How would a change in the Renewable Fuel Standard impact your community and you personally?
  • What do you think about the misleading claims against ethanol by critics and what can farmers do about it?

I am very proud to be assisting our long time sponsor in the daily management of in this startup phase. To get some more perspective on it I spoke with New Holland Director of Marketing for North America, Mark Hooper, while visiting headquarters in Pennsylvania recently. He says there are many more features planned for as the community grows and develops.

You can listen to Mark talk about here: Interview with Mark Hooper, New Holland

So there you have it. The website is live and available for you to create your personal login and let New Holland know what you think, especially about the first Spotlight discussion. See you there.

More Then Just Barns

nh-pavilions-39 -editedThe Alliant Energy Center in Madison, WI is growing thanks to New Holland Agriculture. The expansion is underway and during the groundbreaking ceremony last week I spoke with Mark Clarke, director of the Alliant Energy Center.

“We’re partaking on a project that we started a little over 18 months ago and to see it finally come to together is really exciting for me. We are going to have some really neat buildings when this is all said and done.”

“What you are going to see is two brand new state-of-art building facilities and I don’t know if anywhere else in the United States is going to be able to compete with these when we are done. We designed these from an animal standpoint. We had the representatives from World Dairy Expo and Midwest Horse Fair at the table last summer when we were designing these buildings. We are going to have 290,000 square feet of exhibition space and they are really versatile.”

Listen to or download my interview with Mark here: Interview with Mark Clarke

nh-pavilions-33-editedAnother big player in this expansion is Ben Brancel, Secretary of Wisconsin Department of Agriculture, Trade and Consumer Protection (DATCP).

“The state of Wisconsin is recognizing the value of the livestock industry and World Dairy Expo is an international exhibit that brings people from around the world.”

Ben explains that they already have had inquires about using the New Holland Pavilions for catering and sporting events along with many trade show type conferences.

They all know that the deadline is tight, but have great confidence in the endeavor. The Dane County Fair Grounds are accommodating with the use of tents for other activities held there throughout the summer. I know I’m not the only one who can’t wait for the ribbon cutting this fall.

Listen to or download my interview with Ben here: Interview with Ben Brancel

Checkout photos from the event here: New Holland Pavilion Groundbreaking Ceremony

New Holland VP Shares Smiles for Pavilion Expansion

nh-pavilions-58-editedDemolition is already underway in Madison, WI at the Alliant Energy Center, home to World Dairy Expo and Midwest Horse Fair. Abe Hughes, Vice President of New Holland North America, was all smiles during the groundbreaking ceremony late last week. New Holland is partnering with Dane County to build the New Holland Pavilions which will include a 290,000 square foot expansion and replace the aging barns.

I spoke with Abe after the groundbreaking and he was more than excited for the opportunities this new facility will bring to Wisconsin and beyond.

“Well, I’ve got this huge smile on my face for a couple of reasons. Not only is it a gorgeous day here in Wisconsin and are farmers need some sunshine. It has been a long winter, but it is also a historical time for New Holland as we do the groundbreaking for the New Holland Pavilions here at the Alliant Energy Center. There was a real need here in this community to have a better facility. Our producers, our customers had to have better facilities in order to keep their animals and families coming to these shows. The decision was very easy for us to come fund this and help make this dream possible.”

Listen to or download the press conference here: Interview with Abe Hughes

Checkout photos from the event here: New Holland Pavilion Groundbreaking Ceremony

Seeing New Holland Through ZimmGlass

Lorena and DawnI’m having so much fun with the ZimmGlass Project that it has been well worth the expense to become a Google Explorer to use this new wearable technology during the beta phase prior to public release. News Flash, today only for a limited time the general public can order them. I’m not sure how many they will sell so if you want one then jump on it asap.

This week the agriblogging highway took me to New Holland,PA and the North American headquarters for New Holland. During my meeting about an exciting new project with some of my favorite peeps (more on that next week) I did a ZimmGlass demo. As usual, ideas for how Glass can be incorporated into what we do in communications and agribusiness started flowing.

I took a photo during my demo of (l-r) Lorena Valenti, Social Media and Digital Projects Manager, Global Brand Marketing & Communications and Dawn Pelon, Brand Marketing Communications Manager at New Holland CE – CNH – Fiat Industrial. One of the newer applications for Glass that we discussed is the new Livestream Glass App. I just installed it and will be testing it out shortly. There’s so much being developed for this product that I think the future is very bright for wearable tech on your face!

Groundbreaking for New Holland Pavilions

nh-pavilions-68-editedGround was broke to mark the start of construction on the New Holland Pavilions at the Alliant Energy Center in Madison, WI. The 290,000 square foot expansion will create a state-of-the-art multi-use space, replacing again barn facilities.

“We are proud to partner with Dane County to build and provide what will be the premium livestock facility in the country, a tremendous upgrade that will benefit world class dairy, livestock, horses and other livestock throughout the year,” says Ade Hughes, Vice President New Holland North America. “This opportunity is a perfect fit for New Holland, considering the smart haymaking technologies we have brought to the marketplace that benefit so many animals across North America.”

The Alliant Energy Center is home to the World Dairy Expo and Midwest Horse Fair, as well as many livestock and equine shows. The new pavilions will have capacity to house more than 2,000 head of cattle and be versatile enough to include show rings for cattle and horse shows. They can be cleared to create open space accommodating for trade shows, a factor that will allow New Holland to conduct training activities. New Holland equipment will also be featured in the front reception area of the building.

Mark Clarke, Alliant Energy Center general manager, said, “The new space will enhance our ability to conduct world class activities here at the Alliant Energy Center. We’re excited to have New Holland Agriculture as a significant partner in our success moving forward.”

Construction on the project begins today and their goal is to have a ribbon cutting in just 30 weeks. Just in time for World Dairy Expo in early October.

Listen to or download the press conference here: New Holland Pavilions Groundbreaking Press Conference

Checkout photos from the event here: New Holland Pavilion Groundbreaking Ceremony


IMG_0592At the National Agri-Marketing Association (NAMA) conference this year, New Holland is engaging with people by having them have a little New Holland tractor, received in the welcome bag, and take pictures of it in unique places. After taking the picture, participants can tweet the picture to New Holland and use the #TractorTweet hashtag to be entered to win New Holland swag! If you are participating, remember to get your tweets in by April 13!

Our New Holland tractor, as seen in the picture, is helping us celebrate our 10 year anniversary! We are officially entering the golden years with our golden microphones in hand!

2014 Agri-Marketing Conference Photo Album

Coverage of the Agri-Marketing Conference is sponsored by
Brownfield Ag News and Rhea + Kaiser
Coverage of the Agri-Marketing Conference is sponsored by Rhea + KaiserCoverage of the Agri-Marketing Conference is sponsored by Brownfield Ag News

New Holland Sponsors Great American Wheat Harvest

New Holland AgricultureNext week I’ll finally get to see The Great American Wheat Harvest! AgWired has been a sponsor of this fantastic project since the beginning and now we get to see the fruit of that investment during National Ag Day Activities next week in Washington, DC. Conrad Weaver, ConjoStudios, the film producer is happy to announce another silver sponsor for the project, New Holland. Two of the harvesting crews featured in the film use New Holland equipment.

The Zeorian Harvesting & Trucking of Manley, Nebr., and the L. Petersen Farms of Hodgeville, Saskatchewan, both run New Holland combines on the wheat harvest route from Texas and Canada. The Great American Wheat Harvest follows three other farm equipment crews and kicks off its national premiere screening at the 2014 National Ag Day on March 25 in Washington, D.C.

“We appreciate the New Holland sponsorship and the collaboration of all our sponsors who have made our national premiere screening possible,” Weaver says.

“We’re pleased New Holland, and two of our customers, have the privilege of playing a role in this important documentary. As an advocate for agriculture, we feel this film is a smart way to connect consumers with the people who harvest a crop that feeds the world,” says New Holland Vice President Abe Hughes.

New Holland now joins other Great American Wheat Harvest major sponsors, including: Legacy Sponsor, John Deere; Platinum Sponsor, U.S. Custom Harvesters Inc.; Gold Sponsors, C& B Operations and North Dakota Wheat Commission state ag and commerce collaboration; and Silver Sponsors, MacDon Industries, Case IH, Association of Canadian Custom Harvesters, TMCO/National Manufacturing, Montana Wheat and Barley Committee, and media partner,, an online media service.

For more information about sponsorship packages, media interviews, speaking appearances of the filmmaker and questions, contact Jody L. Lamp, GAWH National Executive Co-Coordinator, call (406) 698-9675(406) 698-9675 or by email at

Manage Your Ground Speed with New Holland

Vic ConstableGetting a lesson in Ground Speed Management with New Holland tractors was my second one during Operation Blue Force out on a farm near Bakersfield, CA. Our classroom teacher is Vic Constable. After the lesson I got into a T9 4-wheel drive tractor with track units pulling a massive field “Optimizer” to put that lesson in action. My driver, Ryan, showed how to set up Ground Speed Management as well as Custom Headland Management. After recording his instructions it was my turn to sit in the seat and drive. I did pretty good and learned a few extra lessons that just need to stay in California. :)

The 16-speed full powershift transmission with Ground Speed Management (GSM) features both field and road operation settings. GSM Field™ automatically downshifts the tractor and adjusts engine rpm to maintain the best performance, then upshifts and changes engine rpm as load decreases. GSM Road™ selects the proper gears and engine rpm based on speed lever input and load conditions. Even without GSM, get clutch-free, push-button shifting and fingertip control of direction changes.

You can listen to Vic’s lesson here or watch it below: Vic Constable Lesson

If you’d like to see these features in action check out my ZimmGlass video below:

New Holland Operation Blue Force Photo Album

Smart Stories from New Holland

ZimmCast 431We’ve probably all heard the phrase, “New Holland Smart,” in the company’s marketing campaigns the past few years. Now New Holland has taken the concept a step further with a new campaign that kicked off last month called, “Smart Stories.”

Mark Hooper and Dawn PelonI spoke to Mark Hooper, Director of Marketing for New Holland North America, during last week’s Operation Blue Force Train to Win event. Mark is pictured with New Holland Brand Manager, Dawn Pelon, during our lunch stop. With the Smart Stories campaign Mark says, “We focused on our customers. On some of the smart things they’re doing in their operations to be more efficient, more productive, to have a better use of resources and we focused on how those customers are using our products and their relationship with their dealer.” The campaign is using a mix of media that includes online social media as well as traditional television, print and radio.

You can listen to this week’s program here. Smart Stories from New Holland

Here’s an example of one of the Smart Stories you’ll find as part of the campaign. Jordan Kambeitz shares how his five-generation family farm has evolved from 160 to 20,000+ acres, using high capacity equipment from New Holland and with a helping hand from his dealer, Markusson New Holland.

Thanks to our ZimmCast sponsor, GROWMARK, locally owned, globally strong, for their support.

In Class with New Holland Operation Blue Force

Nick GrahamLast week I shared my experience in the tractor cab learning about New Holland’s Auto Command CVT Transmission. Before we got in the field though we were in class with Nick Graham.

The Auto Command transmission gives the operator precise speed control. You can even set it to .1 MPH! I did that when I was out in the field. Not sure why you’d want to go that slow buy you can. You can preset speeds so that you can go to them at the touch of a button. There’s a lot more to learn about this transmission and controller which you can also learn from Nick.

You can listen to Nick’s lesson here or watch it below: Nick Graham Lesson

New Holland Operation Blue Force Photo Album

New Holland Auto Command Lesson

Luke ZerbyMy first lesson during the New Holland Operation Blue Force field training event was in a T7 210 Auto Command CVT transmission tractor. My teacher was Luke Zerby. He says this tractor is perfect for hay and forage work. Luke talked me through the control stick which is mounted on a Sidewinder II comfy armrest. The controls allow you to preset three different speeds to switch between easily. There is also an Integrated Control Panel which allows for even more pre-set options and finer tuning those settings. This allows you to maximize engine efficiency.

The Auto Command™ Continuously Variable Transmission (CVT) makes it easy to find the perfect speed for each job because your choice of speeds is infinite. You accelerate from zero to maximum speed smoothly, without multiple steps. And, with no clutching, the shuttle shifting is the smoothest you’ll find, making the Auto Command transmission ideal for loader work.

Ride along with me via ZimmGlass to learn more about what this feature offers:

I’ve got lots of photos from this week’s event for your viewing/sharing pleasure: New Holland Operation Blue Force Photo Album

Training to Win With New Holland

Train to Win with New HollandNew Holland’s Operation Blue Force is underway in California. This is a series of training events for dealers. They get out on the farm to ride and learn about what’s new from New Holland.

Here’s Mark Hooper, Director of Marketing in North America for New Holland, explaining what we’ll be doing today. I’m part of a group of ag media folks who are getting our turn today. I’ll be out in the field and have lots to share with you when I get time. This is going to be fun.

Operation Blue Force with New Holland

New Holland Operation Blue ForceThe agriblogging highway is taking me to Bakersfield, CA this week to participate in Operation Blue Force. This is a New Holland training experience for dealers and on Wednesday some of us in ag media will get our turn to practice driving some new equipment.

We’ll head out to a farm early in the morning and spend the day rotating between different equipment stations. I’ll be shooting some videos and interviews. Most exciting is to have ZimmGlass in the field for the first time.

New Holland Disk Drills

New Holland is expanding – their disk drill size that is. New Holland disk drills are now available in 50- and 60- foot widths. This allows farmers to become more productive and get the seed in the ground.

At the Commodity Classic, Chuck talked with New Holland’s Jason Hardy about the different disk drills and how they benefit the farmer. Learn more in the video below.

2014 Commodity Classic Photos

New Holland Classic Giveaway

IMG_9833This year at the Commodity Classic, New Holland continued the tradition of giving away a piece of farm equipment. A lucky Classic attendee was able to walk away with a Workmaster 35.

This year, numerous people were around the New Holland booth to listen if they would become the lucky winners, and a couple of names were called before Byron Gearhart of Ohio won, since you had to be present to win. You can see how excited and shocked he was to win his new Workmaster 35 from New Holland equipment in the video below. You can also see adorable little Brody from Kentucky who was this year’s drawing assistant.

Listen to the interview with Byron here and watch it below: Interview with New Holland Workmaster Winner

2014 Commodity Classic Photos

New Holland Smart Hay & Forage Tools

New Holland Roll Belt 560Robert Hendrix is the rock star of New Holland hay and forage tools. I had fun letting him show off a couple of new products at the National Farm Machinery Show, the Discbine 313 mower-conditioner and Roll Belt 560 round baler. In the interview below he talks us through all the new features.

Discbine 313:

New Holland has taken the Discbine® mower-conditioner to a new level with two new center-pivot models. Combining both speed and performance, the new Discbine® 313 and Discbine® 316 feature increased durability, more efficient crop flow and smoother, more effective conditioning. The combination of larger cutting discs and a wider conditioning system leads to cleaner cutting, better crop flow and more consistent drying. Co-rotating disc modules have been removed on the Discbine 313 and reduced to one pair on the Discbine 316. This greatly reduces the crop convergence between the cutterbar and the conditioner.

Roll Belt 560:

The New Holland’s Roll-Belt™ 560 5′x 6′ round baler delivers two elements cattle producers ask for the most: higher baling capacity and better feeding ability in a wide range of crops and baling conditions. New Holland’s proven combination of rolls and belts gets hay rolling quickly for fast, reliable core starts and helps pack more hay into every bale for less outside storage losses.

You can listen to the interview with Robert here and learn more: Interview with Robert Hendrix

National Farm Machinery Show Photo Album

Coverage of the National Farm Machinery Show is sponsored by FMC and New Holland Agriculture

New Holland Compact Tractors

New Holland Boomer 37The New Holland Boomer Tractors may look small next to their big brothers but they are not a toy. These machines can handle a lot of work from hauling dirt and mulch to removing snow. They also have all the implements available you could possibly need.

At the National Farm Machinery Show I walked around with New Holland’s Dan Valen as he describes the machines on display including the new Boomer 37 model. Watch and learn.

National Farm Machinery Show Photo Album

Coverage of the National Farm Machinery Show is sponsored by FMC and New Holland Agriculture

New Holland Brand Marketing Manager

ZimmCast 428There’s a new Brand Marketing Communications Manager in town. In New Holland, PA that is. She’s Dawn Pelon and you’ll be seeing her out and about representing the New Holland brand this year. I sat down with Dawn during last week’s National Farm Machinery Show and recorded our conversation for this week’s program.

New HollandI know it’s hard to believe but somehow I never got a photo of Dawn at the show. So, instead, I offer this cute baby blogging photo.

Dawn has been on the job for just over three months. Her background is in automotive and heavy equipment and working with dealer networks. She fits right in with the new team at New Holland and is excited about the opportunity to move the New Holland brand forward. She did her homework before starting too by looking over stories about the New Holland brand in the past and thinking about how to bring it into the future. One of those ways is with New Holland Smart Stories.

You can listen to this week’s program to get to know Dawn better here. New Holland Dawn Pelon

Thanks to our ZimmCast sponsor, GROWMARK, locally owned, globally strong, for their support.

Even Snowmen Love New Holland

I Love NH SnowmanThis was too good to pass up. As Cindy and I were leaving our hotel this morning we saw an “I Love New Holland” snowman in the field across the street. Somebody was getting creative.

We’re on day three at the National Farm Machinery Show and the beautiful weather is coming to an end this afternoon with a prediction of several inches of new snow by tonight. We have had good crowds here at the expo center including this morning.

Keep watching AgWired and Precision Pays for our stories. And thank you!

National Farm Machinery Show Photo Album

Coverage of the National Farm Machinery Show is sponsored by FMC and New Holland Agriculture

Walk Along a New Holland CR8090 Combine

New Holland CombineNew combines and headers from New Holland were getting a lot of attention at the National Farm Machinery Show. I got Cole Sanford to take a few minutes and walk me through some of the new features on the CR8090 model combine and folding corn head that you see him standing next to in the photo.

Introducing NEW CR Series combines from New Holland. They continue the more than 35-year pure Twin Rotor® bloodline, offering superior multi-pass threshing and best-in-class grain and straw quality. You can also expect industry leading stone protection thanks to the new, Dynamic Stone ProtectionTM system and superior residue management flexibility with features like the new Opti-Spread™ system. Another thing you can always count on from New Holland? New innovations that increase your productivity and ROI.

The new Tier 4A engines that power CR Series combines not only decrease emissions, they decrease your fuel bills. They feature New Holland’s ECOBlue™ SCR technology that turns cool, clean air into more power while using less fuel for up to 10% fuel savings. When combined with long, 600-hour service intervals, and high-efficiency features like the IntelliCruise™ feeding system and the new Dynamic Stone Protection™ system that allows you to harvest in extremely stony conditions without stopping, it’s clear new CR Series combines are designed to increase your profitability.

You can listen to my interview with Cole here or watch the video below: Interview with Cole Sanford

National Farm Machinery Show Photo Album

Coverage of the National Farm Machinery Show is sponsored by FMC and New Holland Agriculture