Tonight on Speed Channel, Jay Leno and his former New Holland Boomer Tractor took a last ride at the Barret-Jackson auction in Scottsdale, AZ. The tractor has been working in his garage for years and became known as Lil Tug since it was used to pull his vehicles around among other chores.
He drove the tractor onto the auction stage before getting behind the microphone.
On hand representing New Holland was Executive Vice President, Abe Hughes. In an effort to get the bidding up Abe added a brand new New Holland Rustler to the winner of Lil Tug.
All the proceeds from the auction of the tractor are going to support the Fisher House Foundation which helps military families. Jay really helped work on the crowd and as you’ll hear from the audio clip, he did a great job. BTW. The tractor was just recently signed by President George W. Bush who is a big supporter of the Fisher House.
So, Lil Tug finally sold for $535,000! Awesome price and all for a good cause. You can hear a portion of the sale here: Auctioning Jay Leno's Lil Tug
This sale kind of brings closure to a long standing New Holland project I had the opportunity to be involved in at the start when I met Jay in his garage back in 2007.
Jay Leno’s Lil Tug going to auction with President George W. Bush’s signature on it! Here’s a photo of the sighing on his ranch from his Facebook page.
Talk show host Jay Leno used it in his famous Garage. Former President George W. Bush put his signature on it. And this Saturday, January 21, it will go on the auction block as part of New Holland Agriculture’s “True Blue Salute” program in support of veterans.
‘Lil Tug, the New Holland Boomer™ tractor that’s been working hard in Jay Leno’s Garage the past five years, will be auctioned off at the famed Barrett-Jackson Collector Car Auction in Scottsdale, AZ, on Saturday evening – with all proceeds going to the Fisher House Foundation, best known for its network of homes built on the grounds of major military and VA medical centers where families can stay while their loved ones are receiving treatment.
The auction will be broadcast live on SPEED TV, with the ‘Lil Tug scheduled to go on the block Saturday at 7:30 p.m. Mountain Time (8:30 p.m. CT/9:30 p.m. EST).
The tractor auction marks the culmination of New Holland’s “True Blue Salute” program, which launched on Veterans Day in November and continues through Saturday – offering U.S. veterans and military personnel a $300 discount on the purchase of New Holland Boomer™ compact tractor models 30, 35, 40 or 50 purchased in North America. New Holland is also donating $100 to the Fisher House Foundation for every Boomer compact tractor sold in North America during the discount period.
In the days leading up to the auction, ‘Lil Tug (as Leno’s crew nicknamed the tractor) has been getting publicity in a variety of places, including:
On the Fox News O’Reilly Factor, where host Bill O’Reilly, a Fisher House supporter, promoted the auction and showed a video clip of the tractor at work in the Jay Leno Garage.
New Holland has announced the eight regional winners of their Boomer 555 Contest. This was a great promotion and we congratulate the winners. Lots of interesting and well done photo, video and written entries were submitted. These winners will enjoy the use of a Boomer tractor protected by the “industry-leading Boomer Guard-5 Warranty” for the next five years!
Daniel Del Vicario, Merrimack, NH
Wounded Warriors In Action Foundation (WI), Apollo Beach, FL
This social media driven promotion has exceeded all expectations for results which have mainly been measured by number of entries as well as other social media interaction.
Entries can be in the form of a written essay, photo or video explaining what you’d do with a new Boomer tractor with front end loader if you won one. Here’s an example of a recent video entry.
The New Holland Boomer Tractor that has put in time at Jay Leno’s Garage is now going to the auction block to raise funds for a good cause. Nicknamed “Lil Tug,” by the crew at Jay’s Garage, the tractor made an appearance at the NAFB Convention before starting a tour that ends at auction in January. At the same time, New Holland announced a discount/contribution initiative to coincide with the fundraising effort with the tractor auction. Pictured is Abe Hughes, Vice President of Sales and Marketing for New Holland Agricultural Business in North America, with Lil Tug.
New Holland and Jay Leno have spearheaded the program that will see the ‘Lil Tug auctioned for charity at the Barrett-Jackson Auction in Scottsdale, Arizona on January 21, 2012.
Proceeds from the tractor auction will go to the Fisher House Foundation, best known for its network of comfort homes built on the grounds of major military and VA medical centers where families can stay while a loved one is receiving treatment. The Foundation also ensures that families of service men and women wounded in Iraq or Afghanistan are not burdened with unnecessary expense during a time of crisis.
In grateful recognition of the service and sacrifice of our Armed Forces and their families, New Holland Agriculture announced today that effective on Veteran’s Day, November 11, 2011 and continuing through January 21, 2012, it will offer U.S veterans and military personnel a $300 discount on the purchase of New Holland Boomer™ compact tractor models 30, 35, 40 and 50 purchased in North America. New Holland will also donate $100 to the Fisher House Foundation for every Boomer compact tractor sold in North America during the discount period.
“This discount and contribution program will further enhance the charitable efforts accomplished by the Fisher House Foundation,” said Abe Hughes, Vice President of Sales and Marketing for New Holland Agricultural Business in North America. “Agriculture has always been one of the backbones of America and it is very fitting that our industry steps forward once again to contribute to not only the courageous members of the Armed Forces, but also to a great role being taken by the Fisher House Foundation.”
I spoke with Abe during the NAFB convention. You can hear more about the programs in our interview: Interview with Abe Hughes
It’s the last month of the New Holland Boomer 555 Contest, a social media driven promotion. Entries have poured in from all over the United States and Canada. Contest entries can be in the form of a written essay, uploaded photo or link to a YouTube video. All forms of entries have been received. I’ve posted a video entry below as an example. ZimmComm has had the pleasure to work with New Holland on this project which includes a blog and associated social networking accounts.
Many thanks to Lana Bell from Killarney, Manitoba for her entry into the contest. Lana came up with lots of things she would do with a new Boomer tractor. As you’ll see in the video, she plans to let her husband on the tractor in year five of the lease, “maybe.”
So it’s not too late to get your entry in and let New Holland know what you would do with a new Boomer tractor. Just fill out the entry form which you can find right here.
The weather has been a little up and down for opening day of the Sunbelt Ag Expo. Actually, the morning was pretty nice but after lunch the rain kind of set in.
I had a nice time this morning working with New Holland on behalf of their Boomer 555 Contest. I’m collecting some interviews for this social media campaign like this one with Joe Capps from Opelika, Alabama. He told me what he would do with a new Boomer tractor. The contest runs through the end of November so it’s not too late to get your entry in.
This morning Mike Wilson, President, International Federation of Agricultural Journalists (IFAJ) and editor, Farm Futures, kicked off the 2011 Canada Outdoor Farm Show. I’ve got video coming and will add as soon as it’s ready.
We had a ribbon cutting of a different kind. Mike cut the ribbon on a batch of balloons which then floated over the show. Mike made opening remarks to a crowd that gathered for the official opening ceremony. He introduced the visiting agricultural journalists to everyone and told the farmers not to be surprised if someone taps them on the shoulder and asks for an interview with an “accent!”
It’s a beautiful day out here and I’ve added a bunch of new photos to the photo album that include the new permanent building that was dedicated this morning for New Holland.
During the New Holland press conference at last week’s Farm Progress Show we learned what’s new. Abe Hughes, New Holland Agriculture Sales & Marketing Vice President introduced three members of the team to talk about their market segments and products. We heard from Ed Barry, New Holland Cash Crop Marketing Manager; Mike Cornman, New Holland Hay and Forage Segment Marketing Manager and John Elliott, New Holland, Director, Marketing NAR. Some of the items they discussed include:
New SuperFlex draper head specifically designed to match the high capacity of New Holland CR Series Twin Rotor® and CX8000 Series Super-Conventional combines.
Special limited edition of New Holland’s FR9000 Series, which we’re producing in 2011 to celebrate the 50th anniversary New Holland’s first self-propelled forage harvester.
Tier 4A engines with the addition of five new CR Series Twin Rotor® combines and three new CX8000 Series Super Conventional combines equipped with ECOBlue™ Selective Catalytic Reduction engine technology.
See the funny looking black and white design in the picture? That’s a QR code. If your mobile device has a QR Code reader on it, just point it at that image and voila, you’ll be taken to the latest Boomer information on the web. It’s that simple. Got your device with you now? Give it a try. It even works right off your computer screen right now! I saw a lot of these around the Farm Progress Show last week.
You’ll notice that the picture also includes a New Holland Boomer. I can’t forget to mention the New Holland Boomer 555 Contest we’ve been helping promote. New Holland is giving away a five year lease on a new Boomer 30 with front end loader to eight regional winners. Here’s where you can enter. While at the Farm Progress Show I spoke with Abe Hughes, New Holland Agriculture Sales & Marketing Vice President about the contest.
There’s been a media tent at the Farm Progress Show for twenty five years and Gene Hemphill, New Holland Agriculture, has sponsored and supervised it for all of them. He gets everything set up and that includes early morning coffee and donuts. Whatever the ag media need, they know they just ask Gene.
Well today the Farm Progress Show officially honored Gene for his years of hard work, dedication and easy disposition no matter what challenge is presented. On stage in the media tent to present him with a plaque are (L-R) FPS Show Manager Matt Jungmann, Jeff Lapin, President, Farm Progress Companies and Don Tourte, Farm Progress director of sales and national events. After receiving his plaque Gene took the microphone to make a few remarks I think you’ll enjoy.
On opening day of the Farm Progress Show our sponsor, New Holland Agriculture, held a press conference to talk about new products and projects. Abe Hughes, New Holland Agriculture Sales & Marketing Vice President, led things off. I’ve recorded the full presentation that includes additional New Holland representatives providing product area updates in addition to Abe’s comments for you which you can listen to or download below.
The press conference focused on several new product areas like:
. . . Tier 4A engines with the addition of five new CR Series Twin Rotor® combines and three new CX8000 Series Super Conventional combines equipped with ECOBlue™ Selective Catalytic Reduction engine technology.
. . . an industry-leading 5-year Boomer Guard5 limited warranty on all Boomer™ 30/35/40/50 deluxe compact tractors.
. . . anniversary edition of New Holland’s FR9000 Series self-propelled forage harvesters.
This here’s a story about a tractor called “Lil Tug.” Lil Tug is a New Holland Boomer that did duty in Jay Leno’s Garage for years. His story is about to enter a new chapter though since Jay has taken possession of a New Holland Boomer 8N! Lil Tug will be auctioned and the proceeds will go to the Fisher House Foundation. This photo is one I took in Jay’s Garage back in May of 2007. You can still listen to my interview with Jay. So let’s get back to the story (chapter 1), which was announced today at the Farm Progress Show.
You can listen to Abe Hughes, New Holland Agriculture Sales & Marketing Vice President, talk about the project during a press conference at the Farm Progress Show here: New Holland Press Conference Audio
It started four years ago when a little blue tractor rolled off of the New Holland assembly line in Dublin, Georgia, prepared to proudly face its future of doing the work it was built to accomplish. The little blue tractor knew it could faithfully carry out the smaller chores as it would watch the big muscle tractors leaving the machinery shed with the power needed to tackle those more demanding jobs in the fields that stretched to the horizons.
But, as fate would have it, the story didn’t quite turn out that way. Instead, the little blue tractor was placed on a truck and headed westward across the nation, past massive fields, over mountains, and finally taken off the truck outside of a large garage in Burbank, California. A short time later the little blue tractor was driven into the large garage and introduced to scores of vehicles of all ages, shapes and sizes — the likes of which it had never seen. (more…)
This week the Farm Progress Show held a preview day for the media. Our good friend Gene Hemphill sent along a photo.
With Gene in command again this year, New Holland is sponsoring the media tent and our coverage of the show on AgWired. Cindy and I will be arriving on Monday and we’re there for the duration. You should start seeing content from the show by Monday evening. We’re looking forward to seeing many friends and clients. In fact we’ve got a record number of sponsors for our coverage of the show this year for both AgWired and Precision Pays. More on that later.
Getting back to Gene, the FPS took him by “surprise by unveiling a poster recognizing me for my 25 years of service to the Farm Progress Publications for my work with the media. I think there were a few young journalists in the audience that might not have been born then — or a least they looked at me with questioning eyes when I mentioned the 15 typewriters we had at the first media tent. LOL.”
Thanks to Mike Wilson of Illinois Prairie Farmer, a Farm Progress publication, for taking the photo of Gene with FPS Show Manager Matt Jungmann (left) and Don Tourte, Farm Progress director of sales and national events (right).
There are some great entries in the New Holland Boomer 555 Contest. This social media driven promotion we’re helping with is going well. Who wouldn’t want to win a 5 year lease on a new Boomer 30 compact tractor with front end loader? We’d like to see some video entries. How about it? Got some creative juices flowing? Get out your camera, go on location on your property and tell New Holland what you’d do with a Boomer. All you have to do is upload your video to YouTube (or other video service) and enter the “Share” link in the Official Entry Form. Easy. So easy that I had to make a video just to help get things rolling.
It is lunch time at the Ag Media Summit. I’ve been collecting interviews at the InfoExpo and will start posting them after lunch. This is a busy conference. We’ve got so many friends and clients here that it’s like old home week. Speaking of InfoExpo, there is a record number of exhibitors this year. I’m trying to visit them all but there’s so little time . . .
Here’s me with my good friend Gene Hemphill, New Holland. We’ve been talking about some exciting projects that you’ll learn more about in the future.
In the meantime, I’ve updated the photo album for you. Are you in there?
The New Holland Oscar in Agriculture Award “recognizes the high levels of journalistic performance in broadcasting by agricultural communication professionals who are members of the NAFB.” Now is the time to enter this year’s competition. You can find the entry form and rules on the National Association of Farm Broadcasting website. The entry deadline is October 7, 2011. All work submitted must have aired since September 1, 2010. Here’s some information from the rules.
RULES
The New Holland Oscar in Agriculture program is designed to recognize and encourage excellence in broadcast reporting on
a wide variety of issues.
Broadcasters interested in applying for the Oscar should consider submitting entries that:
• Relate broadly to food, agriculture, natural resources, rural affairs and related matters of vital public interest;
• Have the necessary components to potentially cause or encourage positive changes, or neutralize negative
issues impacting agriculture;
• Encourage a call to action by listeners to improve themselves, their communities, their industry or the
communities in which they live.
• The purpose of this award is to recognize excellence in reporting skill, thoroughness and attention to audience
interest. Each entry should describe the approach used to develop the reporting and coverage of that issue.
• The nomination should also include enough examples of articles or taped programs to illustrate the scope of
the work.
• All work submitted must have been aired since September 1, 2010.
JUDGING
The New Holland Oscar in Agriculture program is administered by Kansas State University.
ELIGIBILITY
The intent of the New Holland Oscar in Agriculture program is to provide recognition to an individual who is a professional agricultural communicator and is a voting member of the National Association of Farm Broadcasting.
Announcing the New Holland Boomer™ 555 Contest. Eight lucky winners will receive a 5-year lease (150-hour per year) on a New Boomer 30 with a 240TLA Loader with the 5-year Boomer Guard5 Limited Warranty. All you have to do is fill out the entry form and describe how you would use a New Holland compact tractor.
You can find out all you need to know, including contest rules and regulations, on the Boomer555.com blog. This is a new ZimmComm project btw. I’m going to be the Boomer™ 555 Contest blogger throughout this campaign, updating you frequently with announcements and sharing selected entries and feedback from the folks I meet. Yes, that does mean I’ll be out and about. Follow along on Twitter and Facebook too.
Here’s a picture of a Boomer 30. Picture that on your place!
So, let’s learn more about the contest from Doran Herritt, New Holland Brand Marketing Manager. We spoke by phone. Doran says New Holland decided to conduct the Boomer™ 555 Contest as part of their introduction of the new 5 year limited warranty on the new Boomer tractors. The 5′s represent 5 months to enter to win a 5 year lease on a Boomer 30 with a five year warranty. Doran encourages you to think creatively about how you would use a Boomer tractor/loader and enter the contest. Whatever you can dream up is okay. It’s time to get Boomer555 Fever!
A company that wants to create a new, integrated wireless broadband/satellite network is facing opposition from agricultural global positioning system (GPS) providers and users.
As we reported on Precision Pays, Virginia-based company LightSquared
has proposed to set up 40,000 wireless broad-band stations across the nation on a frequency that is right next to the one used by GPS. Opposition to the plan became organized in the form of the Coalition to Save Our GPS, which consists of a wide variety of industries and companies, including agricultural interests and technology providers such as New Holland, Deere, GROWMARK, Leica Geosystems and Trimble Navigation.
This week, the company announced a solution to the GPS interference issue by moving to a lower block of frequencies that is “largely free of interference issues with the exception of a limited number of high precision GPS receivers that are specifically designed to rely on LightSquared’s spectrum.”
Agricultural interests are concerned about that exception. A study released by the Coalition to Save Our GPS estimates that LightSquared’s plan could result in “direct economic costs of up to $96 billion to U.S. commercial GPS users and manufacturers.” Jim Kirkland, vice president and general counsel of Trimble, says the analysis “also highlights how LightSquared’s recently announced ‘solution’ to the interference problem, which LightSquared admits will not reduce interference for high precision GPS uses, is no solution at all. High precision GPS uses represent nearly $10 billion in historical investment by GPS users over the last five years and $30 billion in annual economic benefits.”
“The use of GPS technology is vital to thousands of people who make their living with agricultural and construction equipment. It is simply not acceptable to allow this new network to interfere with these important industries when all indications are that there is no practical solution to mitigate this interference,” said Ken Golden, director of global public relations at John Deere. “In agriculture, the loss of a stable GPS system could have an impact of anywhere from $14 to $30 billion each year. That could significantly erode the strong competitive global position of U.S. farmers in the world agricultural economy.”
Meanwhile, the 2012 agriculture appropriations bill recently passed by the House includes language specifically to register concerns about the LightSquared network and directs the USDA “to ensure the FCC is aware of these concerns.”
During Commodity Classic I visited once again with Mike Harvey, New Holland. We didn’t talk equipment as much as farm show exhibiting. I see Mike at various shows throughout the year so just to be different we talked about what it takes for New Holland to put together all the exhibits at all the shows they do during a year.
Mike says they have a show manager who works on the layout and lot space but they have marketing and sales staff who make decisions about what to do and where to exhibit as well. He says Commodity Classic is different than others like the recent NFMS. It moves around year to year for one thing and if often in a facility not used to having farm equipment on display. So all the various shows have their own character and challenges. It’s a team effort to put on these displays. The show manager will often contract with local helpers to help set things up and take them apart at the end of the show. Mike says he was at six shows last year and the company does about twice that not counting dealer events.
In this week's program Chuck talks with Mike Adams, AgriTalk.
Chuck and Mike often wind up at the same events all over the country so it seemed like a good idea to do a little AgriTalking about the changes they've seen in the ag media landscape.
Tonight on Speed Channel, Jay Leno and his former New Holland Boomer Tractor took a last ride at the Barret-Jackson auction in Scottsdale, AZ. The tractor has been working in his garage for years and became known as Lil Tug since it was used to pull his vehicles around among other chores.
On hand representing New Holland was Executive Vice President, Abe Hughes. In an effort to get the bidding up Abe added a brand new New Holland Rustler to the winner of Lil Tug.
As we 
During Commodity Classic I visited once again with Mike Harvey, 
In this week's program Chuck talks with Mike Adams, AgriTalk.
