New Holland TLB Popular Due to Versatility

Posted on June 17, 2013 by John

Doing it all with one piece of equipment is something both farmers and construction workers would like to do, which explains why one of the most interesting pieces of equipment at the New Holland Construction Media Event held recently at company headquarters in New Holland, Pa., was one of their tractor-loader-backhoes. Jon Hume, product specialist with New Holland, told Chuck about one of their most popular TLB models, the B95c.

“The reason it is very popular is it has a lot of unique features,” Jon said, including a straight-arm loader and the ability to put multiple attachments with quick couplers on the front. Moving back, he said you’ll notice a big roomy cab with air conditioning and heat and a four-speed transmission with a top road speed of over 22 mph. “And as you swing around to the backhoe, the important part, we have mechanical controls or this one has pilot controls [that] allow us to have different change patterns between backhoe and excavator,” so that different operators can change patterns with a flip of the switch.

Jon said it’s all these features and more that really separate New Holland from the competition.

Listen to Chuck’s interview with Jon here: Interview with Jon Hume

New Holland Construction Equipment Media Event Photos

New Holland Excavators Good for Ag & Construction

Posted on June 17, 2013 by John

During the recent New Holland Construction Media Event at company headquarters in New Holland, Pa., company officials emphasized how this year, they are integrating their agricultural and construction lines of equipment. One of those items that falls into that category of being useful in either world is their E55B excavator, which Peter Nelmes, construction equipment specialist for New Holland CE Specialist, explained during an interview with Chuck that the quiet, rubber-tracked 5.5-metric ton with auxiliary hydraulics is a very flexible excavator/crawler.

“It’s very versatile because of the size and because of the swing radius on it,” he said. “It’s where you can’t get a larger machine in to do a job, where you’d have to get people to come in and hand dig it, this one will do it.”

Several features set this machine apart from its competition, including a tremendous drawbar force, good for pushing up and down hills and moving materials with a dozer blade, as well as great swing torque.

While most would think of this for construction and landscaping, Peter said he expects that this could be very handy on the farm.

“A lot of times if you have to dig trenches along the side for your dairy farm or cleaning out bins, these are compact enough to be able to get in, and they can move the bulk of the stuff out from where you can’t reach with a skid steer over corral pens and put it where you can get it with your larger equipment.”

Listen to Chuck’s interview with Peter here: Interview with Peter Nelmes

New Holland Construction Equipment Media Event Photos

New Holland Customers Love their Skid Steers

Posted on June 14, 2013 by John

New Holland customers sure love their Skid Steers.

“Once you get one of these out on the job site or on the farm, you’ll never let it go!” declared Dan Livezey with New Holland during an interview with Chuck at New Holland’s Construction Media Event at company headquarters in New Holland, PA. He says the Super Boom Skid Steer is especially well liked, since it comes with rubber tires and has the best reach and lift in the industry or rubber track units that give you more traction and versatility in dicey ground conditions. Both are great for a wide variety of jobs – from using it as a bulldozer, tree-cutter or land clearer. “A lot of different applications.”

Dan went on to say that their customer base is actually pretty evenly split between their ag and construction customers. He says it’s New Holland’s stable platform that really sets them apart from their competition.

“We have a long, wide wheel base on the rubber tire and track units,” plus New Holland has a vertical lift boom to make sure the lift-and-carry ability stays stable. And Ride Control smooths the trip across a rough field by turning the loader boom into a shock absorber.

New Holland’s Skid Steers are also easy to maintain, with all the daily maintenance able to be done under a rear hood. And if you need to do more, Dan says just take out two bolts, and the whole cab tips forward, giving you access to the hydraulics and the engine.

Dan adds they’ve got a growing dealer network, with more the 800 dealers nationwide, and always looking for more.

Listen to Chuck’s interview with Dan here: Interview with Dan Livezey

New Holland Construction Equipment Media Event Photos

New Holland Compact Tractors Deliver Big Results

Posted on June 14, 2013 by Chuck

It’s said that good things come in small packages, and when it comes to New Holland’s line of compact tractors make that great things! During the recent New Holland Construction Media Event held at the company’s headquarters in New Holland, PA, I talked with Doran Herritt, Brand Marketing Manager for New Holland’s less than 60 HP Tractors. He was quick to point out that these are no toys out there.

“Especially our small Boomer 20/25. It’s a class one compact, not a sub-compact, and subsequently it can do more,” important, Doran says, because buyers always find more jobs. That makes this versatile tractor a great choice for a lot of different jobs. “Whether you’re pushing snow or moving mulch or digging a little bit or using the backhoe to dig trenches, it’s a very versatile machine.” Plus, he says there’s even more implements you can pair up with that machine.

And if you want a little more power and comfort out of your compact tractor, Doran suggests you look at the Boomer 3000, that comes with their Super Suite cab.

“We call it that because it’s like entering the suite of a hotel,” with heat and air conditioning, cell phone charger, and even a coat hook. Plus, it has the largest compact cab in the industry. “At 60.1 cubic feet, it’s just very spacious. You have lots of room to feel very comfortable for a long days work.”

Listen to my interview with Doran here: Interview with Doran Herritt

New Holland Construction Equipment Media Event Photos

New Holland Construction Line Up

Posted on June 13, 2013 by Chuck

One of the things that New Holland has been focusing on this year is integrating its agriculture and construction lines of equipment. During my visit to the company’s headquarters in New Holland, PA, I talked to Paul Wade, Brand Marketing Manager for New Holland’s construction products, and he explained this integration allows them to offer a wider array of products to their customer base.

“You’ve got the agricultural customer and the landscape customer, and they both use ag and [construction] equipment. Now with our dealers being in one house, we offer both. So they don’t have to go to two different dealers to get their equipment,” Paul said. It also shows the breadth of the product lines, especially the new Pro Work Tools segments. And it also puts all their service needs under one roof, really adding convenience for the customers. “It gives them one dealer contact – they can work with one service guy, one sales guy, one dealership to meet their needs.”

Paul added that there also some bundling discounts New Holland offers to customers who buy both ag and construction equipment. Makes sense, since when you combine the blue of the ag lines and the yellow of the construction lines, you save lots of green (money).

Listen to my interview with Paul here: Interview with Paul Wade

New Holland Construction Equipment Media Event Photos

Construction & Agriculture Together at New Holland

Posted on June 11, 2013 by Chuck

Hello and welcome to the ZimmCast. This is episode #399! That’s a lot of interviews with leaders of the industry to share with you. Cindy and I have enjoyed every minute of it.

In this week’s program we’re going to delve into the integration of the construction side of New Holland’s business with the agriculture side. To do this I visited with Mark Hooper, New Holland Director of Marketing. As you’ll hear him say in the program, this is about much more than marketing. It is every aspect of the business for each industry segment. Many farmers use construction industry type products and when you get to the construction and landscape industry there are companies who use equipment that falls into the agriculture area. So these two product lines just go together. Mark says there is still a lot of work to do on this integration process that includes working with the company dealer network and even creating new dealer contracts.

Listen to this week’s ZimmCast here: New Holland Agriculture/Construction Integration

Thanks to our ZimmCast sponsors, GROWMARK, locally owned, globally strong and Monsanto, Roundup Ready Plus, for their support.

New Holland Genesis T8 in Action

Posted on June 10, 2013 by Chuck

Last week New Holland introduced the new Genesis T8 Series Tractor. I shot some video of it which I added to my interview with Gary Wojcik, Segment Marketing Manager for large horsepower tractors.

If you are familiar with the original Genesis tractor (picture in photo album of a restored model) or have a story to tell about them then New Holland wants to hear from you.

TELL US YOUR GENESIS™ STORY! GET A 20TH ANNIVERSARY POSTER.

We are collecting stories from owners of the original GENESIS tractor. Tell us how owning one of these revolutionary tractors changed the way you worked in the field.

As a thank you for your participation, all owners submitting a story will be sent a GENESIS 20th Anniversary commemorative poster. Select owners will have their stories featured on this site.

It’s our goal to find every original GENESIS tractor that is still in the field today. We look forward to hearing your story!

Revitalizing New Holland Construction

Posted on June 7, 2013 by Chuck

I don’t know about you but I’ve been seeing a whole lot more of New Holland in the last couple years. And that includes outside of the work we’ve been doing with the company through their support of our coverage of industry events. The driving force is Abe Hughes, VP, North America, seen here talking with construction industry media representatives this week. Abe has not only been putting together a new team but has also undertaken the just announced integration of the construction equipment products with agriculture products.

In a strategic move designed to better serve the needs of compact tractor and light construction equipment customers, New Holland Construction marketing functions in North America have been integrated into New Holland Agriculture’s new Pro Work Tools marketing segment group.

The Pro Work Tools market segment encompasses farmers, landscapers, municipalities, construction companies, grounds maintenance contractors and others who use tractors as well as light construction equipment in their day-to-day business operations.

I spoke with Abe during this week’s New Holland Construction Media Event about this integration and what it means to the company, dealers and customers. Abe says it’s a lot more than just marketing.

Listen to my interview with Abe here: Interview with Abe Hughes

New Holland Construction Equipment Media Event Photos

The New Holland Genesis T8 Series

Posted on June 6, 2013 by Chuck

A Genesis is going on at New Holland. Specifically, a Genesis T8 Series of tractors! Here’s one of the newest tractor in the New Holland line out in the field at New Holland headquarters in Pennsylvania.

To commemorate the 20th anniversary of the industry-changing GENESIS™ tractor, New Holland has built a machine to honor its legacy—the GENESIS™ T8 Series tractor. No matter what your agricultural demands include, you can rely upon the new GENESIS™ T8 series tractor to get things done—just as the original tractor did!

I got out in the field with this bad boy and visited with Gary Wojcik, Segment Marketing Manager for large horsepower tractors, to find out all about this new tractor. I’ll have video to share with you as soon as I get a chance to edit it together.

Listen to my interview with Gary here: Interview with Gary Wojcik

You can find a lot more photos of the new Genesis here: New Holland Genesis T8 Series Tractor Photo Album

Please feel free to download and share photos as always.

New Holland Ag/Construction Integration

Posted on June 6, 2013 by Chuck

The integration of agriculture and construction equipment lines under one marketing team has been a big focus for New Holland this year. Here’s the North America marketing team: (l-r) Mark Hooper, Director of Marketing; Dan Valen, Manager, Pro Work Tools; Abe Hughes, Vice President, New Holland North America; Ken Snover, Brand Communications Manager and Paul Wade, Brand Marketing Manager. The team has brought in a group of media representatives from the construction industry along with a couple of ag media like myself to talk about all the products that New Holland has for the construction and landscape industry. It’s interesting how many of the products we’ll be talking about also have applications in the ag industry.

Later today we’ll be outside learning about New Holland tractor loaders, tractor loader backhoes, compact excavators, compact wheel loaders, compact track loaders, compact utility tractors and Rustlers. We will be doing some ride and drive and I hope to share some video and more following the event today.

To get an overview for why we’re here at New Holland headquarters in New Holland, PA I spoke with Mark Hooper. As you’ll hear Mark say, the integration of ag and construction really has been a focus for the company this year. He says, “We really want to put more focus and emphasis on our promotions and how we go to market and get close to our customer and a lot of these media represent those customer bases very well and we wanted to make sure we were highlighting our brand and our products.” He talked about how there are customers who use both ag and construction type equipment in addition to the traditional customer bases for each segment.

Listen to my interview with Mark here: Interview with Mark Hooper

I’ve got a lot of photos for you to enjoy and share from the event: New Holland Construction Equipment Media Event Photos

New Holland Donation to Fisher House Foundation

Posted on June 6, 2013 by Chuck

New Holland continues its support for the Fisher House Foundation by making a $68,500 donation. Here’s Abe Hughes, VP, New Holland North America (right) presenting the check to David Coker, Fisher House Foundation President. The money for this donation comes from the New Holland True Blue Salute program. The presentation occurred during a construction equipment media event I’m attending at New Holland headquarters in Pennsylvania. I’ll have more on that later.

After the presentation of the new donation I spoke with David about the work the Fisher House Foundation does on behalf of American military families.

Fisher House Foundation is best known for the network of comfort homes built on the grounds of major military and VA medical centers nationwide and in Europe. Fisher Houses are beautiful homes, donated to the military and Department of Veterans Affairs. These homes enable family members to be close to a loved one at the most stressful time – during the hospitalization for a combat injury, illness or disease.

You can listen to my interview with David here to hear more about the latest work being done by this great organization: Interview with David Coker

New Holland & NASCAR Salute American Military

Posted on June 4, 2013 by Chuck

New Holland is partnering with NASCAR in an “American Salute” to recognize the courage, service and sacrifice of our military and their families.

The picture is Champ, the New Holland tractor hood, autographed by NASCAR 2012 Sprint Cup champions. It is being auctioned off by the NASCAR Foundation in support of veterans and their families. Proceeds are being donated to the Fisher House Foundation.

To learn more about the program I visited with Dan Valen, Segment Marketing Manager, Pro Work Tools, for New Holland about the project which he says has a very personal meaning to him: Interview with Dan Valen

Here’s more on the program.

Visitors to New Holland’s True Blue Salute website are invited to show their appreciation to our military heroes by writing a “thank you” letter to a member of the Armed Forces. For each ‘thank you” letter sent, New Holland will donate $1, up to $10,000, to the Fisher House Foundation. The non-profit Fisher House Foundation provides a “home away from home” for military families to be close to a loved one during hospitalization for an illness or injury.

The Fisher House Foundation will also receive proceeds from the auction of a New Holland compact tractor hood, autographed by the winning drivers of sixteen memorable 2012 NASCAR Sprint Cup Series races. Bearing the signatures by many of NASCAR’s top drivers, the hood, nicknamed “Champ”, crisscrossed the country from race to race to be autographed in Victory Lane by 2012 Sprint Cup race winners. Autographs include those of Brad Keselowski, the 2012 Sprint Cup Series champion, and Matt Kenseth, winner of the history-making 2012 Daytona 500. Additional autographs include some of the sports’ best drivers, such as: Marcos Ambrose, Greg Biffle, Kyle Busch, Dale Earnhardt Jr., Jeff Gordon, Denny Hamlin, Kevin Harvick, Jimmie Johnson, Ryan Newman, and Tony Stewart. “Champ” will be auctioned on The NASCAR Foundation website at NASCAR.com/foundation.
“It is fitting that this tractor hood, signed by NASCAR champions, be auctioned in support of our nation’s champions, our Armed Forces members,” says Mark Hooper, Director of Marketing for New Holland in North America. “New Holland is honored to join with NASCAR in demonstrating our appreciation and support of our military and their families through the An American Salute program, and contributing to the outstanding work being done on behalf of our military through the Fisher House Foundation.” Continue reading →

NCBA Awards State Partners

Posted on April 26, 2013 by Talia

The National Cattlemen’s Beef Association (NCBA) awarded three state cattlemen’s associations for their outstanding recruitment efforts during the Spring Legislative Conference in Washington, D.C., last week. In all, 14 states met the criteria to qualify for the award drawing for the choice of one-year lease for either a New Holland BR7090 round baler or a New Holland T6 175 tractor.

NCBA recognizes the importance of a strong partnership with its state affiliate organizations and in an effort to recognize the efforts of state partners has joined forces with New Holland Ag to reward recruiters for their outstanding efforts on behalf of the national organization. Vice President of New Holland North America Abe Hughes emphasized the importance of working together on behalf of the beef industry and the company’s commitment to helping strengthen all of agriculture.

The 14 state affiliates which reached NCBA’s recruitment goals and qualified for the drawing for a one-year lease for a New Holland tractor or baler were: Arizona Cattle Feeders, Arkansas Cattlemen’s, California Cattlemen’s, Colorado Livestock, Hawaii Cattlemen’s, Kansas Livestock, Nebraska Cattlemen, North Carolina Cattlemen, Ohio Cattlemen’s, Oklahoma Cattlemen’s, Texas Cattle Feeders, Utah Cattlemen’s, Washington Cattle Feeders and Wisconsin Cattlemen’s.

Grocery Store Must See

Posted on April 17, 2013 by Talia

Our latest ZimmPoll asked the question, “Have you started spring planting”

Our poll results: Sixty-two percent said No, I’ve Been Delayed More Than One Week, twenty-three percent said Yes, I’m In the Field Right Now, and fifteen percent said No, I’ve Been Delayed by One Week. The late winter storms and heavy rain showers seem to have put a damper on the majority of farmer’s spring planting plans.

Our new ZimmPoll is now live and asks the question, “What is the #1 thing you look for on a food label?” Reading food labels has become more popular with media attention about health risks. What are some of the things you look for in the grocery store? Let us know.

ZimmPoll is sponsored by .

New Holland Dealers Honored

Posted on April 11, 2013 by Talia

Twelve New Holland dealers have been honored by New Holland for their company’s sales growth during the New Holland North America Dealer Meeting held in Indianapolis, Indiana.

New Holland presented the awards to the top three dealers who have demonstrated the most significant increase in sales growth over the previous year in one of four customer market segments: Cash Crop, Dairy & Livestock, Pro Work Tools (residential, commercial and utility), and Compact Construction equipment.

According to Abe Hughes, New Holland Vice President, these dealers are among the leading-edge New Holland dealers who have smartly positioned their dealership to attain growth through their outstanding commitment to serving their customers.

To read full article click here.

Spring Planting Delay

Posted on April 11, 2013 by Talia

Our latest ZimmPoll asked the question, “How do you combat social media overload?” We live in a new media world where we can communicate instantly with one person or the whole world. Does it ever bother you? Do you have to take a break from it all?

Our poll results: Twenty-five percent said Focus On 1 or 2 Social Networks, twenty-three percent said Physically Talk To People, thirteen percent Turn Devices Off For a While, ten percent Don’t Get Overloaded, eight percent Do Farm Chores and said Overload, What Overload?, five percent Set Time Limits, Read a Book, and Other. Based on poll results, focusing on one or two social media networks rather than all of them helps most people keep the chaos at ease.

Our new ZimmPoll is now live and asks the question, “Have you started spring planting?” The weather has been less than predictable over the last month, this time last year many of you were already in the fields. Has it delayed your spring planting date? Let us know.

ZimmPoll is sponsored by .

New Holland is Ready to Roll

Posted on April 4, 2013 by Chuck

This kind of draws your attention. $500 off! It’s the New Holland Friends & Family Coupons (pdf), part of their Ready to Roll Sales Event.

APRIL 1 through JUNE 30, 2013
SAVINGS FOR YOU – AND A FRIEND!

Simply bring this card to your New Holland dealer and present it at time of purchase – and share the additional cards with a friend or family member so you can all save. Don’t forget, this offer is in addition to current Ready to Roll Sales Event incentives. See your local New Holland dealer for details or visit readytoroll.newholland.com.

The Ready to Roll Sales Event is in full swing, and that means you can get 0% FINANCING or CASH BACK on select New Holland tractors, haytools, combines and more. We’re even offering you and a friend an extra $500 each in savings with our Friends & Family coupons . NOW is the season to buy what is on your wish list. See your New Holland dealer for complete details. GET IN, GET READY, GET ROLLING! Offer ends June 30, 2013.

Social Media Overload?

Posted on April 3, 2013 by Talia

Our latest ZimmPoll asked the question, “Has winter weather affected drought conditions in your area?”

Our poll results: Fifty percent said Yes, thirty-two percent said No, and eighteen percent said it’s Too Early To Tell. Seems the drought of 2012 may not be over. I heard once that weather cycles last 6 years. Sure hope that isn’t the case with this drought.

Our new ZimmPoll is now live and asks the question, “How do you combat social media overload?” With the weekly AgChat Twitter conversation turning 4 years old it is obvious that something is working when it comes to farmers and industry using social media to advocate for their industry. But even if you are not actively agvocating you’re probably using some form of social media like Twitter, Facebook, YouTube, Pinterest and there are many more. So our question comes out of this week’s AgChat. For many it is easy to get so engrossed by the online conversation, especially with mobile devices like smart phones and tablets, that they start feeling overwhelmed by it all. Let us know … Are you on social media overload?

ZimmPoll is sponsored by .

Winter Weather Affecting Drought Conditions

Posted on March 27, 2013 by Talia

Our latest ZimmPoll asked the question, “Do you support continuing the Renewable Fuel Standard (RFS)?”

Our poll results: Fifty-seven percent say Yes, It’s Working, Twenty-nine percent say No, It’s Not Working, twelve percent ask What is the RFS?, and a small portion at two percent say Other. Over half of you support the continuation of the Renewable Fuel Standard. For those who ask what is the RFS? The Renewable Fuel Standard (RFS) program regulations were developed by EPA in collaboration with refiners, renewable fuel producers, and many other stakeholders. The RFS program requires 36 billion gallons of renewable- fuel to be blended into gasoline by 2022.

Our new ZimmPoll is now live and asks the question, “Has winter weather affected drought conditions in your area?” Drought conditions coupled with below average snowfall is resulting in low topsoil moisture. Do you think this will impact the 2013 growing season? Let us know.

ZimmPoll is sponsored by .