At Ag Leader Technology, there’s a philosophy that there is a direct correlation between precision agriculture and precision manufacturing. The key ideas behind precision agriculture are optimizing inputs and maximizing yields, accurate control of planting, application and harvest operations and then collecting and analyzing data to manage processes to drive improvements. Stop for a moment and think about manufacturing precision …
Enriching People’s Lives With Animal Source Foods
After a fantastic four course dinner of stuffed chicken, attendees of the 2013 Chicken Media Summit were honored to hear a keynote address about the importance of animal sourced foods. The National Chicken Council and the U.S. Poultry & Egg Association brought in Bill Weldon, Vice President of Global Outreach & Development and Western Europe Commercial Business for Elanco Animal …
NAMA Agribusiness and Marketer Awards
During our general sessions today at the 2013 Agri-Marketing Conference we got to publicly honor our agribusinees and marketer award winners. First up was Thad Simons, President/CEO, Novus International. Thad is the NAMA 2013 Agribusiness Leader of the Year. This award is NAMA’s highest honor. The award honors outstanding leaders like Thad in agribusiness, education, government service or other agribusiness …
ZimmComm Agri-Blogging Internship Application
ZimmComm New Media is now taking applications for students in the agricultural communications field to attend and learn how to “agri-blog” some of the most important industry events held every year. The opportunities will include all-expense paid trips to one or more industry events where students will assist in the compiling of photos, audio and video and posting of activities …
Honoring Mick Sibbel’s Service to ABEF
Today we honored Mick Sibbel for his years of service to the Agri-Business Education Foundation. Mick got ABEF started and has led the organization since 1991. On stage at the opening session of the 2013 Agri-Marketing Conference NAMA members thanked Mick. Mick is one of the people responsible for me being in this business still today. He may not know …
Paradowski Creative Earns New Business
Paradowski Creative is the new agency of record for Monsanto’s ongoing America’s Farmers advocacy campaign. The integrated marketing communications campaign includes a variety of elements, such as national advertising, online communications, public relations and a key engagement program called “Farm Mom of the Year.” The addition of this Monsanto advocacy campaign continues the long-standing relationship between the two groups. Paradowski …
Connecting at Agri-Marketing Conf Trade Show
The trade show at the Agri-Marketing Conference is called the Connection Point and for good reason. It’s a very easy place to find and connect with each other and I personally think the ZimmComm booth is where you should start. Here’s Cindy with the Novus International team during our opening Connection Point session. We’ll be seeing and hearing more from …
2012 NAMA Best of Show Awards
We had a great Best of NAMA Celebration here at the Agri-Marketing Conference. Congratulations to all the winners. We especially want to congratulate our Best of Show winners. First up is PR Best of Show which was awarded to the Minnesota Pork Producers and Weber Shandwick for their entry “Oink Outings.” Accepting were Pam Voelkel and Emily Negrin. Next up …
Coalition Pleased With Immigration Bill
Representatives from both agricultural employers and farm labor are pleased with guest worker provisions included in the Border Security, Economic Opportunity and Immigration Modernization Act introduced in the Senate yesterday. Leaders from the Agriculture Workforce Coalition (AWC) held a press conference yesterday to highlight the stake American agriculture has in immigration reform. Late last week, a landmark agreement on immigration …
Look closer …
I’ve seen a few of these around but you have to look closer to see what they’re really made of. My in-laws have a windmill and tractor; my grandparents have a bird. Here’s what Sam is made of (or Fred because I’m not sure he’s a toucan): Rebar, rake, dust pan, marbles (eyes), mower sickle guard (beak) and a grease …