It’s official. The NAMA Trends In Agriculture conference will be held back in Kansas City, MO this fall right before the NAFB convention.
The National Agri-Marketing Association announced that its annual high level event, Trends in Agriculture, will be held in Kansas City immediately prior to the National Association of Farm Broadcasting Annual Conference. In addition, the two organizations will collaborate on a producer-focused session that will close the NAMA event and open the NAFB conference.
“As professional organizations, we share a commitment to helping our members better understand and respond to emerging market issues,” NAMA Executive Vice President/CEO Jenny Pickett said in making the announcement. “In addition, because ‘Trends’ focuses on a more strategic perspective, it tends to attract many of the same marketing executives who may be participating in NAFB’s Trade Talk the following day.”
The centerpiece event of the NAFB’s Annual Convention, Trade Talk, affords company and organization participants access to member broadcasters to discuss the issues and topics that are important to them.
“NAFB and NAMA have many people that are members of both organizations,” added NAFB Executive Director Mark Vail. “This type of planning allows the groups to maximize member opportunities while acknowledging the realities of business travel and meeting time and expense.”