Annalisa Clarke manages I Love Farmers, They Feed My Soul. In the AEM AGCONNECT Expo booth at the NAFB Trade Talk I spoke with her about the campaign. She says they’ve started a new media campaign they’ve started to promote agriculture. It’s targeted to individuals 14-24 years old who she calls “digital natives.” She says they’re allowing them to communicate where their food comes from, how it’s produced and who produces it via social media platforms like Facebook, MySpace, Twitter, text messaging as well as their website.
Annalisa says progress has been tremendous in the 6 months since the campaign started. They’ve got over 19,000 Facebook page members for example. Support I Love Farmers with some of their great stuff. You can listen to my interview with Annalisa below.