You can’t have viewers unless you put something out there for people to view. The American Angus Association has been doing that with 52 videos in their YouTube channel now. How about views? I’ll bet they’ve got way more than a video clip placed on an internal static web page somewhere where no one can find it!
Nearly 60,000 Internet users have viewed Angus and Angus-related videos on American Angus Association®’s YouTube channel during the last year. The majority of those views have taken place during just the last six months – and traffic continues to grow each day. In fact, during August and September alone, the channel garnered more than 20,000 unique views, an indication that producers and consumers alike have identified the channel as a popular web-based destination for news, information and entertainment.
“The Association has been an industry leader in using social networking web sites not only to inform the industry about Angus cattle, but also to advance a positive message about cattle producers and their commitment to producing humanely raised, high-quality beef,” says Bryce Schumann, Association chief executive officer.
Interestingly, viewers between the ages of 45 and 54 comprised the largest portion (42%) of the channel’s audience; 58% of viewers were male.
The Association will leverage its accelerating YouTube presence to reach an even wider audience in the future. Two weeks ago, it used the web site to launch its national advertising campaign, enabling anyone in the world to learn about the economic advantages of the breed, and for Angus breeders to use 30-second video ads on their own web sites – at no cost.
Here’s an example of one: