Allen Moczygemba has been busy creating a new enterprise.
The Haymond Group, LLC a new marketing consulting firm with an emphasis on providing Customer Relationship Management (CRM) expertise has been formed to serve agribusiness clients.
Industry veteran Allen Moczygemba has been named President of The Haymond Group, which is being funded with private equity. Joining Moczygemba on the management team of The Haymond Group are longtime livestock industry member, Bill Stovell who has been named Vice President, Business Development and Nicholas Poulos, Vice President, Customer Relationship Management.
In making the announcement, Moczygemba said, “I’m really excited about heading up this new business venture. I feel that there’s a real opportunity for our services as more and more agribusiness firms attempt to integrate CRM programs into their current marketing strategies. The Haymond Group’s mission is to provide focus and management across the key business disciplines of marketing, sales and channel management as they relate to Customer Relationship Management. Our strength will be leveraging the tremendous amount of business experience of the three principals of The Haymond Group as we work alongside clients to craft business designs that are both customer focused and customer based.”
A graduate of Southwest Texas State University in 1987 with a Bachelor of Science degree in Agricultural Communications, Moczygemba has spent his entire career in agribusiness. His business experience includes sales, marketing, communications and event management. Most recently, he served as a member of the senior management team at Farm Journal Media where he had P&L responsibility for various business units. He also has served on several Board of Directors including World Dairy Expo, Livestock Publications Council, United States Canola Association and the National Agri-Marketing Association.