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Pioneer Promotes Its New Products

Joanna Schroeder

AgWired coverage of IFAJ 2009 is sponsored by:
Pioneer-HiBred Successful Farming and Novus International

I spent some time with Jerry Harrington, Sales and Marketing PR Manager for Pioneer during the Ag Media Summit today so that I could learn a little more about some of their new products. Pioneer is launching several new products this year for producers, two of which are for corn farmers and one for soybean farmers.

DSC_6519“We’re waiting for approval on cadre of new technologies. One is Optimum GAT in corn which is broad spectrum herbicide resistance…and we expect regulatory approval this year with eventual product introduction. There’s also Optimum Acre Max 1 which is our new in the bag refuge program which makes setting up refuge easier for farmers in corn,” said Harrington.

He continued, “And thirdly high oleic soybeans. High oleic soybeans, known as brand name Plenish, is the first oil trait with a human benefit. That is its soybean oil that has greater stability in cooking and its also healthier for the end use audience. We’re looking forward to approvals on all three of those in the second half of this year.”

Producers and media can get more information Optimum GAT, Optimum Acre Max and Plenish on Pioneer’s website.

IFAJ/AMS 2009 Photo Album

You can listen to the full interview with Jerry Harrington here:

Ag Media Summit, Audio, IFAJ