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Naturally Iowa Showcases Bio Standard for Feds
Only one food and beverage exhibitor received an invitation to the 2008 USDA BioPreferred Showcase Conference. Naturally Iowa was one of twenty companies overall to attend the conference meant to give the federal government ideas on how to choose environmentally-friendly products. The invitation to participate in the conference was only extended to companies that can help the USDA “meet the …
Michele Payn-Knoper Launches Cause Matters Blog
Maybe I should start a “Blog of the Week” post or something. It’s getting hard to keep up with all of them but I’ll do my best to point you to them, especially good ones like this one newly created by Michele Payn-Knoper. She’s a professional speaker and agrifood consultant who has started a new blog “to help build connection …
Penton Media Launches AgriBizJobs.com
It looks like companies and job seekers have a new resource in the agricultural industry with this announcement from Penton Media. Penton Medias Agriculture Group today announced the launch of its new targeted online career center, AgriBizJobs.com at www.agribizjobs.com. The site offers industry employers a growing, qualified audience of agriculture professionals, while providing industry jobseekers with agribusiness-specific, categorized job listings. …
NAFB Obtaining Waves of Farmer Media Use Info
According to Executive Director, Bill O’Neill, the National Association of Farm Broadcasting is conducting waves of farmer media use surveys this year. It’s their NAFB 2008 National Producer Media-Use Study. He says they’re focusing on larger producers and ranchers (Class 1A, $100,000+ in sales/gross farm income). I’ll be attending next week’s NAFB Washington Watch program courtesy of the organization to …
Farm Progress Companies Gets Frequent
Business must be good for Farm Progress Companies. They’re increasing the frequency of two of their publications. Rural Life increases from its current quarterly publishing schedule to a bimonthly frequency beginning with its July/August issue. Rural Life, launched in 2006, is the industry’s only magazine targeting affluent multiple-acre rural homeowner-consumers. The magazine enjoys wide acceptance by its readers. Farm Futures …
Get Spicy, Hot with Latin Cuisine
Cinco de Mayo is coming up and the National Pork Board wants to help you spice things up for the Latin holiday… A recent survey of more than 1,000 chefs across the country reveals: Latin American cuisine is one of the “hottest” ethnic cuisines in 2008. Cinco de Mayo, a holiday that historically celebrates the defeat of the French army …
Ken Anderson VP of PR at Ayres Kahler
Many of you AgWired readers probably congratulated Ken Anderson last week at the NAMA Convention for his new position with Ayres Kahler as VP/Director of Public Relations. I saw him the first night I was in KC and learned the news. Feel free to send him your congrats when you get a chance. In his new position, Anderson is responsible …
Podcasting’s Solid Growth
Speaking of podcasting, an article out today on eMarketer speaks to the value of the niche audiences created by topical podcasts. According to long-tail theory, these targeted audiences should be especially valuable to advertisers and marketers. Although the audiences are small, each listener or viewer is very interested in the subject, and the audiences should therefore carry commensurately higher ad …
USDA FSIS Begins Podcasting
Podcasting is becoming more mainstream all the time. Now USDA’s FSIS is using this great new media communications tool. The U.S. Department of Agriculture’s (USDA) Food Safety and Inspection Service (FSIS) today launched a series of educational podcasts tailored to address food safety and education issues for consumers and other stakeholders. As a part of the Agency’s ongoing outreach efforts …