The American Hereford Association (AHA) and Hereford World is proud to announce Adam Cotton, Wichita, Kan., has joined the Hereford team and will serve as the Southwest region field representative.

In this position, Cotton will attend Hereford sales and events as well as assist breeders with marketing and genetic selection. He will also assist in educating members and commercial producers about AHA programs and other beef industry opportunities.

Cotton will serve as the communications link between the AHA and breeders in Arkansas, Louisiana, New Mexico, Oklahoma and Texas.

Cotton grew up in St. Joseph, Missouri and his family had a cow/calf operation near St. Joseph. He has been involved in the cattle industry all his life and as a youth showed polled Hereford cattle, was involved in the American Hereford Association Junior Program, 4-H and FFA.

He spent two years at Blackhawk East Junior College in Kewanee, Illinois before transferring to Kansas State University where he graduated with a bachelor of food science and industry degree with a minor in business. Most recently he has been serving as a quality assurance technician with Farmland Foods in Wichita.