Coming to you from the agriblogging folks at Paulsen AgriBranding we’ve got another installment in their YouTube series from this year’s NAMA Agribusiness Forum. This time you’ll get to hear from Dr. Claudia Mobley:

Mobley Discusses The Changing Consumer at Agribusiness Forum

Written by Paulsen AgriBranding on Tuesday, November 13, 2007

“The Changing Consumer”

Dr. Claudia Mobley

The habits of American consumers change as they age and their circumstances evolve. Adapting to those changes and the trends in buying habits is crucial for economic survival. Dr. Claudia Mobley is the Director of the Center for Retailing Excellence at the Sam M. Walton College of Business. She shared insights with the Forum on how changing lifestyles and cultural shifts impact our bottom line.