Osborn & Barr is now the marketing firm of choice for Becker Underwood. The global leader in bio-agronomic development has named Osborn & Barr its agency of record. “When we initiated the search for a new agency of record, it was very important to select an agency with a winning track record of effective brand management and marketing communications within …
National Dairy Animal Well-Being Initiative Announced
This morning at World Dairy Expo a producer-led coalition of dairy groups and companies announced the National Dairy Animal Well-Being Initiative. They’re proposing dairy animal well-being guidelines and principles. The effort held a press conference with several speakers. One of the groups participating in the effort is the National Milk Producers Federation. I spoke with their Senior Vice President of …
Welcome AgWired Contributor Melissa Sandfort
Just in case you’ve been wondering who the “Melissa” is that’s been posting our Zimfo Bites, it’s Melissa Sandfort. Melissa has just accepted a job with the Cattlemen’s Beef Board as their Trade Media Manager. We want to congratulate her on that and tell her boss, Tom Ramey, CBB CEO, that he’s got a good one. In fact, I just …
Getting a Charleston|Orwig Dairy Perspective
In case you’d like a little more dairy news today I thought you might enjoy this. A quiet place to get away from the crowd at World Dairy Expo is the Charleston|Orwig suite in the Coliseum where they hold meetings and entertain clients. Since Charleston|Orwig is one of our sponsors for coverage of World Dairy Expo this year, I did …
New Media Coverage of World Dairy Expo
It’s been a busy morning of interviews here at World Dairy Expo. Cindy and I are now editing away here in the media room. We’re shooting interviews on video from which we can take the audio so we can feed the Milking Parlor Podcast and post. An example is my interview this morning with Jerry Weigel, who represents our sponsor, …
Zimfo Bites
Pioneer Hi-Bred, a DuPont business, announces it is commercializing soybean varieties developed using a technology that increases yields by as much as 12 percent per acre. Pioneer is introducing five varieties with the technology for 2008 planting, pending wide-area product advancement trial results. This announcement officially launches one of the company’s three soybean yield traits from its pipeline to commercial …
Obligatory Agri Talk Picture
We are covering World Dairy Expo in Madison, Wisconsin this week, along with over 175 other media representatives from all over the world. Many of them are farm broadcasters – and here is our obligatory Agri Talk picture, kind of a tradition for us to post a photo of them from every event we both attend. Some other farm broadcasters …
Shell Pumps Up Ethanol Frenzy Before Atlanta’s Petit Le Mans
Consumers enjoyed discounted fuel and free fountain drinks and coffee at the Sam’s Mart in Atlanta, GA this afternoon. The Ethanol Promotion and Information Council sponsored an ethanol pump promotion where consumers could fuel up with E10 fuel for 50 cents less than the going rate. The promotion officially kicked off the 2007 Petit Le Mans race weekend for EPIC. …
EPIC Represents Product of the Year
In a near unanimous decision, ethanol has been chosen as the 2007 AgriMarketing Product of the Year by AgriMarketing Magazine. According to the magazine, the entry was submitted by long time ZimmComm client, the Ethanol Promotion and Information Council (EPIC). In just the past year, ethanol production has increased over 50%, given several segments of the ag economy a much …
Early Numbers Show Successful 2007 Rice Harvest
U.S. rice harvesting is just about a quarter from being complete in six of the major rice-producing states. Early data shows the harvest is well ahead of last year. The U.S. rice harvest is progressing ahead of last year’s harvest in California and Missouri, at 50 percent vs. 41 percent harvested in California and 80 percent vs. 67 percent harvested …