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July ZimmNews

Chuck Zimmerman

ZimmCommJust in case you’re not yet on the list, the latest issue of ZimmNews is now out. Feel free to download the full Word doc. Here’s an excerpt:

New Media Tip: One of the things we get asked about most is the comment feature on blogs. It can be very scary to some and disappointing to others. What if someone writes something negative? What if I don’t get many comments? The list goes on and on. If you’re not writing in a confrontational style or about a controversial subject then you may not receive many comments. Most people don’t take the time to write. It’s kind of like people calling a talk show on the radio. The percentage of those listening who do is miniscule. Keep in mind that one of the benefits of business blogging is that you’re putting a more personal face on your business and your customers or members will appreciate that. You also need to know that with a blog you have complete control over commenting. You can set your blog up so that the only comments that are made public are approved by you. You can even edit them before approving them! And of course you can delete them. By allowing people to post comments you’re inviting them into “the conversation.” That’s part of what this is all about. If you’d like to know more about this aspect of blogging just give Chuck a call. Here’s a real helpful link to Lifehacker with suggestions for posting blog comments.

I’m off to Louisville today with stops along the way. I talked to Diane Johnson who’s there already and just waiting for us to show up. If you see or talk to her let her know how much you appreciate all that she does to make the AMS happen. I know there’s a lot of us who work on it but she does the heavy lifting. See you there (or here on AgWired).

ZimmNews