It’s a fun way to get a wad of cash… well, a Savings Bond for $1,000 to be exact. Chick-fil-A wants to get consumers involved in it’s “Eat Mor Chikin” campaign, so the food chain is hosting an online photo contest. When you spot that clever little cow urging you to opt for the chicken, start clicking those shutters.
It is often said that a picture is worth a thousand words, which is why Chick-fil-A(R) is encouraging its younger fans to do the talking for them by participating in its “Show us the Cow” contest. The online contest, announced today in partnership with Spot What!(TM) children’s books, invites youngsters to have their parents upload pictures that include the Chick-fil-A “Eat Mor Chikin(R)” Cow at various spots around the world. Once the pictures are uploaded to http://www.showusthecow.com/, the public can vote for their favorite photo.
From June 25 through Sept. 30, children age 10 and younger are encouraged to work together with an adult to take and submit photos featuring the “Eat Mor Chikin” Cows in a creative way — whether it’s in front of the Statue of Liberty or at a family picnic. The cows can be costumed, stuffed or even a paper cut-out, as long as they’re included in the photo. The Web site will provide details about uploading photos for the contest.
The Grand Prize Winner will receive a United States Series EE Savings Bond with a maturity value of $1,000, a catered party for their classroom, free Chick-fil-A Kid’s Meals for a year and a digital camera, among other gifts. Additional prizes will be awarded to the contestants of the 40 photos that receive the most votes, as well as to the top 10 finalists as selected by the judges.
The contest details will first appear on the inside back cover of the four different Spot WHAT! book titles, which will be provided individually with the purchase of a Chick-fil-A Kid’s Meal this summer. This series of children’s books, from publisher Frederick Thomas, introduces children to fun, visual puzzles and easy-to-read clues. Each puzzle includes an “Eat Mor Chikin” Cow as an additional element of surprise.
“The ‘Show Us the Cow’ promotion is a fun and creative way for families to interact with the Chick-fil-A brand,” said Angela Savage, senior creative services consultant for Chick-fil-A. “The Chick-fil-A Kid’s Meal Program is committed to bringing children quality food as well as fun and educational activities.”
Chick-fil-A has a long-standing commitment to providing premiums that promote adult-child interaction and that emphasize the importance of strong character and education. During 2007, Kid’s Meals will include exciting premiums such as CD-ROMs, storybooks, mystery games and more.