Hopefully if you’re involved in marketing you’ve got a subscription to Chief Marketer. I’ve pointed you to them before because they have interesting articles like this one on advertising in podcasts.

It’s titled, “And Now A Word From Our Sponsor: Podcasters Integrate Advertising Into the Mix.” It is an interview with a couple of guys from Libsyn (Liberated Syndication) who talk about what they’re seeing happen and what they think will work when it comes to advertising in podcasts. Here’s a response to a question about tracking.

I think it’s going to come full circle. Brands [want to be] associated with this media and the excitement and the buzz going on. Things will become more trackable. The good thing about podcasting is that it’s remote, it’s not tied to the computer. But soon your computer [will be] everywhere. In the next two years or so, fully connected devices like iPhones that have full multimedia capabilities are going to allow for people to do things like “click to learn more” and then engage themselves into a campaign, and that will be trackable. There are call to actions now, like “go to this Web site and learn more.” And if we can track the effect brand advertising is having [on the] Internet, that’s a really good metric for ROI.

If Grandma has a new iPod then agricultural communicators and marketers should be paying attention.