Grandma’s Got a Blue iPod
The winner of the New Holland Blue iPod contest which was held at their Commodity Classic booth is Edith Gaffner of Greenville, IL. Here at ZimmComm we like to provide order fulfillment with a smile so I was in St. Louis already and decided to just drive out to the Gaffner farm to personally meet Edith.
I had a very enjoyable conversation with Edith while I was there. She says they have good high speed internet access and they’re online everyday. Her grandchildren are very impressed that Grandma’s got an iPod! The iPod came pre-loaded with the interviews I did at Commodity Classic and the pictures I took. Those pictures included 2 of her granddaughters who were coincidentally chosen to draw the winner of the New Holland Zero Turn Radius Mower they also gave away in a drawing at Commodity Classic. What are the chances of that happening?
I interviewed Edith so that you can learn a little more about her and her farm in Greenville, IL. They’ve actually turned things over to their son who’s now the dairyman, soybean and wheat grower.
You can listen to my interview with Edith here:
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New Holland was one of the sponsors of my coverage of Commodity Classic again this year.
Marketing to the country lifestyle people is the topic once again of this week's program.
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AgWired » Blog Archives » Advertising in Podcasts
[...] It’s titled, “And Now A Word From Our Sponsor: Podcasters Integrate Advertising Into the Mix.” It is an interview with a couple of guys from Libsyn (Liberated Syndication) who talk about what they’re seeing happen and what they think will work when it comes to advertising in podcasts. Here’s a response to a question about tracking. I think it’s going to come full circle. Brands [want to be] associated with this media and the excitement and the buzz going on. Things will become more trackable. The good thing about podcasting is that it’s remote, it’s not tied to the computer. But soon your computer [will be] everywhere. In the next two years or so, fully connected devices like iPhones that have full multimedia capabilities are going to allow for people to do things like “click to learn more” and then engage themselves into a campaign, and that will be trackable. There are call to actions now, like “go to this Web site and learn more.” And if we can track the effect brand advertising is having [on the] Internet, that’s a really good metric for ROI. If Grandma has a new iPod then agricultural communicators and marketers should be paying attention. [...]
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