I know there are a lot of you who work for or support groups who want to reach consumers about various kinds of food. You might be interested in a recent story on eMarketer.com that contains some study information like in this graphic.

They pulled together information from a couple of sources like the following:

According to comScore Media Metrix, 39 million Americans visited food Web sites in July 2006, up 23% from a year earlier. FoodNetwork.com claims the top spot among all food Web sites in the US, capitalizing on its TV popularity and developing deeper relationships with its viewers.