10 Percent of Small Businesses Plan To Blog

Chuck Zimmerman

An interesting survey was conducted by Harris Interactive for Hewlett-Packard (HP) that says that 10 percent of small business owners have included blogs in their business plan. Very interesting. There’s a lot more information in this report.

For example, it says that 81 percent plan to increase technology spending in a variety of ways that includes websites, blogs, online services and 68 percent say they plan to adopt additional technology products in the coming year.

You can see the full survey, news releases and a summary report here: HP Small Business Survey

One of the most interesting things to yours truly was seeing that HP had an “audio news release” produced as part of the public relations work for this project. If HP is doing it you might want to consider it as well. Talking News Releases are what we call them. They’re a specialty service of ZimmComm, owners of AgriMarketing Pros. Sorry for the shameless self-promotion but I couldn’t resist.

Blogging, Public Relations, Talking News Release

Catching Up With Osborn & Barr

Chuck Zimmerman

Whew! Has the HR Department been busy in Clayton, MO or what? I’ve got to call this “catching up” because Tammy Donelson was kind enough to share these recent promotions and hires with me which I haven’t had from Osborn & Barr before. Like I said in a previous post, business is good! I count 10 promotions and 5 hires in the list she sent me. So you’ll have to go here for the full listing: Osborn & Barr Hires & Promotions

Congratulations to Joe Osborn and Steve Barr for finding such great talent.

Osborn & Barr Logo

For more information contact Tammy Donelson.


NAMA New Year Brings New Leaders

Chuck Zimmerman

NAMA has announced a new slate of leaders for its new year which began May 1. Although I’m only posting the Executive Committee here you can find the full list in the latest issue of the National NAMA E-News.


If you’re interested in a leadership position NAMA Executive Director Eldon White says to contact him.

Executive Committee

Tom Smull
Associations, Inc.
(515) 280-7234

President Elect
Stephanie Gable
Bayer Crop Protection
(919) 549-2047

Patty Travis
(317) 564-2008

Vice President
Ken Anderson
David & Associates
(402) 438-4034

Vice President
Susie Decker
Farm Progress Companies
(319) 377-3080

Vice President
Carol Anderson
Eidson & Partners
(816) 474-0747

Vice President
Monte Reese
Cattlemen’s Beef Promotion & Research Board
(303) 220-9890

Vice President
Kyle Bauer
KFRM Radio
(785) 632-5661

Vice President
Vicki Henrickson
McCormick Company
(563) 386-4921


New Account Supervisor For Pfizer Animal Health At Rhea & Kaiser

Chuck Zimmerman

It sure seems like the season for new staff. I think it’s a sign that business is good! If you can’t find a job in agricultural marketing give me a call or check in with NAMA because there’s a lot of them listed in the NAMA Job Network. Congratulations to Keena Lykins.


Keena Lykins

NAPERVILLE, Ill. – April 4, 2005 – Rhea & Kaiser Marketing Communications announced today the addition of Keena Lykins as account supervisor, public relations, working with the Pfizer Animal Health, Companion Animal Division.

Lykins has more than seven years of agency and public relations experience. Her most recent assignment was with KDL Communications in Lewisburg, Ohio, where she served as a consultant to several clients. Prior to KDL Communications, Lykins was an account supervisor for Brighton USA in St. Louis and Charlotte, N.C., where she developed and managed public relations programs for BASF Agricultural Products. She also served as an account supervisor for Price/McNabb Focused Communications, Charlotte, and Fleishman-Hillard, International Communications, Kansas City.

For more information contact Joshua Taustein.


Brown + Associates Blazed New Horizons

Chuck Zimmerman

If only there were enough time to post them all. But then again no one else has sent their NAMA awards information. See the end of this post for more on where to find them all.

However, Sue Brown is proud of her award and she should be! So I’m happy to post her picture. Congratulations to you and all the winners.

Pfizer and Brown + Associates Win Best Of Show NAMA Award

NAMA Award - Brown & Associates

MINNEAPOLIS, Minnesota – What if parasites could communicate with us? That’s the premise behind this year’s NAMA Best Of Show winner in the Specialty Division.

During a ceremony held on April 20, 2005 in Phoenix, AZ, the National Agri-Marketing Association bestowed one of its Best Of Show Awards upon the 2004 Strongid C 2X ad campaign created by Brown + Associates for Pfizer. This is no small accomplishment: the Best Of Show award has never been given to an equine products company nor to an agency the size and structure of Brown + Associates. Equally compelling is the fact that number of entries in this year’s national competition far exceeded all previous years, totaling 492 entries in 73 different categories.

For more information contact Sue Brown.

For a complete list of Best of NAMA winners visit the Agri Marketing web site.

Agency, Agribusiness, NAMA

New National Account Sales Manager At Fastline

Chuck Zimmerman

This just in from Meg Gotti at Fastline Publications:

Matt Coniglio named Fastline Publications National Account Sales Manager

Buckner, Kentucky—Fastline Publications, publisher of 23 agricultural
magazines covering the United States and Mexico, recently promoted Matt
Coniglio to National Account Sales Manager. Coniglio will be responsible for
developing relationships with national accounts and advertising agencies.
Mr. Coniglio has been with Fastline for seven years working in the Northeast sales
territory. “Matt has been a tremendous asset to our company
and we are confident he will succeed in this new position” says Joe McWilliams,
VP Sales and Marketing.

Matt Coniglio

For more information contact Meg Gatti.


Radius From Bayer CropScience Recieves EPA Registration

Chuck Zimmerman

Hot off the press from Bayer CropScience. So hot I didn’t see it on their own website yet! It’s always news when a new product receives it’s EPA approval. In this case corn growers now have a new product in their arsenal.

Bayer CropScience Logo

RADIUS Herbicide Receives Federal Registration

Radius Logo

RESEARCH TRIANGLE PARK, N.C. (May 5, 2005) –Bayer CropScience announced today registration of RADIUS™ Herbicide from the U.S. Environmental Protection Agency (EPA), which means it is available to corn growers for the 2005 season.

“Corn growers now have a shot at true, one-pass weed control,” says Andrew Seitz, RADIUS Herbicide product manager with Bayer CropScience. RADIUS combines two powerful soil-applied active ingredients – flufenacet and isoxaflutole – offering growers the power of Recharge® with the flexibility of a tankmix in a convenient liquid premix.

For more information contact Andrew Seitz or Shannon Tutor.


CDMS Has A New Marketing Manager

Chuck Zimmerman

I’d like to welcome Cary Steward, CDMS, a new subscriber to AgriMarketing Pros, using NewsGator! Cary sent in a few releases which I thought I’d post for you.


CDMS Announces New Marketing Manager

(Marysville, CA, April 11, 2005) CDMS is pleased to announce that Cary Steward has joined CDMS as Marketing Manager. Cary’s responsibilities will include marketing strategy, planning and implementation of CDMS marketing and communications plans.

Chem Search Image

GAINESVILLE, Fla.—Following successful tests at the University of Florida, a company is making its crop management database on pesticides available to research and extension faculty at land-grant universities across the nation.

“When our research and extension faculty said they needed accurate, up-to-date information on pesticides from 104 manufacturers, we began a unique business arrangement with Crop Data Management Systems Inc.” said Daniel Sonke, an assistant coordinator for the integrated pest management (IPM) program at UF’s Institute of Food and Agricultural Sciences in Gainesville.

“We selected CDMS because the company has developed an excellent, searchable online database for agricultural and specialty chemicals. Their ChemSearch database, which is updated daily, provides instant information on more than 1,600 products, along with label instructions, worker protection standards and other information about these products – information that’s essential when our faculty make recommendations to growers and residents about using these products on agricultural crops, turfgrass and ornamentals.” (From joint University of FL and CDMS release)

Seed Search Image

Chem Check Image

SeedSearch Database Now Integrated into ChemCheck Software

(Marysville, CA, May 3, 2005) CDMS’s ChemCheck has been enhanced to include seed and variety information imported from CDMS’s SeedSearch Database. Field advisors, consultants and growers that use Chemcheck can now select their seed variety from a drop down box listing products included in SeedSearch.

For more information on any of these releases contact Cary Steward.


NRECA Gets The Legislative Word Out

Chuck Zimmerman

This week I have a great opportunity to showcase one of our Talking News Release clients, National Rural Electric Cooperatives Association (NRECA). They use us to distribute good, timely news information to radio reporters, especially from meetings like their just-completed Legislative Conference where they brought in over 3,200 members from around the country to learn about issues and lobby their congressmen.

There are 5 key issues for these folks to work on as identified by the organization. Besides the face time with elected officials NRECA wants to generate more public awareness of these issues back home and certain issues are more important in some states than others. So, we produced several versions of the same basic release, which contain links to sound bites from Glenn English, NRECA CEO and local leaders in the areas being targeted.

You can listen to my interview with Glenn English here: Glenn English Interview
Don’t you just love this artistic photo shot of me interviewing Glenn? Ok, so it wasn’t supposed to turn out this way – but I think it looks cool!

Chuck Interviews Glenn English

You can also open each of the releases we produced using Glenn’s audio and other individuals in Arizona, California, Georgia, North Dakota and Oregon. These were sent to radio station reporters in each state and surrounding states. Additionally, we produced a more general one to send to farm broadcasters in other areas.

NRECA Release Arizona
NRECA Release California
NRECA Release Georgia
NRECA Release North Dakota
NRECA Release Oregon
NRECA Release Farm Broadcasters

Ag Group, Audio, NRECA, Talking News Release

Molly Moo & Kids Too

Chuck Zimmerman

Beef Day at the Missouri Capitol featured a proclamation from the governor (who didn’t show up in person) proclaiming May, Beef Month in Missouri. These kids were there to learn more about beef, see live cows and get their picture taken with Molly Moo, the cardboard cutout.

Beef Day Kids

Ag Group, MBIC