Mediapace – The American Business Media Blog

Chuck Zimmerman

American Business Media, which has an Agri Media Council, just started a blog called Mediapace. Mediapace is supposed to focus on BtoB media.

MediaPace Header

Great idea. However, the first thing I notice is that the posts don’t identify who wrote them. I think this is important for readers so we know who’s “talking” to us. I know that when I read an article in a newspaper or magazine I like to know who wrote it. This is part of the appeal of blogs. We get personal and get to know each other.

I’m afraid that otherwise you appear to be just another corporate public relations piece. We’ll see what happens with Mediapace. Hey, they just started yesterday after all.

Blogging, Media, Publication

Equipment Options Offered By MachineryLink

Chuck Zimmerman

MachineryLink is one of our Talking News Release customers and with the wheat harvest upon us soon they thought it was a good time to send a targeted message (with audio of course) to the Texas, Oklahoma and Kansas area. You can download the full release at: MachinerlyLink Release

MachineryLink Logo

MachineryLink Offers Wheat Harvest Equipment Rental Options

(Kansas City, MO, May 9, 2005) The cool weather across the high plains recently may end up delaying the wheat harvest by a week or so this year, but its still high time for growers to be thinking about getting that crop harvested in a timely manner.

Renting or leasing farm machinery is becoming popular with more grain producers as a way to manage equipment costs, gain access to newer technology and secure equipment for seasonal demand.

For Janet Tregellas and her husband Rocky, this will be the third season they have rented a combine for their harvest in a managed lease program.

For more information contact Kelly Schwalbe.

Agribusiness, Audio, MachineryLink, Talking News Release

Corn Grower Staff Learn More About Europe

Chuck Zimmerman

In this week’s CornTalk, MCGA/MCMC CEO, Gary Marshall goes into more detail about the State Executive Staff Mission to Europe hosted by the U.S. Grains Council. He just returned from the trip, which included stops in Belgium, the Netherlands, Poland and Switzerland. Marshall discusses highlights of the trip relating to trade issues such as biotechnology, WTO negotiations, and the differences between Eastern and Western European nations.

MCGA Logo

You can listen to this week’s report here: CornTalk

The current edition of CornTalk is always available in our “Audio Programming” sidebar.

Ag Group, Audio, CornTalk

Advertisers Are Looking At Blogs

Chuck Zimmerman

An interesting story on Reuters was brought to my attention that shows how much attention blogs are getting from advertisers who understand the niche audience they serve. It says that “as many as 64 percent of marketers are interested in advertising on blogs, according to a Forrester Research study, though their investment would still be a fraction of the $14.7 billion expected to be spent on Internet ads this year. Another 57 percent are looking to include marketing messages on RSS (Real Simple Syndication) feeds which allow a viewer to see instantly updating headlines from news, Web logs and other sites via a simple Internet browser.”

Blogging

Beef Industry Scholarships Available

Chuck Zimmerman

I always want to help promote programs that help youth in agriculture. Listen up students. Scholarships available. As a parent with college-age children I can easily say, “Scholarships = Good.”

National Cattlemen's Foundation

Students Encouraged to Apply for Beef Industry Scholarships

DENVER (May 6, 2005) – Applications are now being accepted for the 2006 Beef Industry Scholarship program, sponsored by the National Cattlemen’s Foundation (NCF) and the Chicago Mercantile Exchange (CME). All entries must be postmarked by September 30, 2005.

Twenty scholarships of $1500 will be awarded to youths pursuing careers in the beef industry. The program identifies and encourages talented and thoughtful students that have demonstrated a commitment to a career in the beef industry, either through classes, internships or life experience. Graduating high school seniors or full-time undergraduate students enrolled at a two-year or four-year college for the 2006-2007 school year are encouraged to apply.

For more information contact Paula Waggoner.

Ag Group

GUNDZIK JOINS BADER RUTTER & ASSOCIATES

Chuck Zimmerman

A new hire at Bader Rutter & Associates.

Bader Rutter Logo

GUNDZIK JOINS BADER RUTTER & ASSOCIATES

MILWAUKEE — Denise Gundzik has joined Bader Rutter & Associates as an assistant media planner/buyer in the agency’s media group.

Prior to joining Bader Rutter, Gundzik worked as a closing/escrow agent for Metropolitan Title Company. She has a bachelor’s degree in mass communications from the University of Wisconsin – Milwaukee.

Bader Rutter & Associates is an integrated marketing services agency headquartered in Milwaukee with additional offices in Lincoln, Neb.; Memphis, Tenn.; and Minneapolis.

For more information contact Greg Nickerson, President, (262) 784-7200

Agency

Cleaner Boating On East Coast

Chuck Zimmerman

The United Soybean Board and their agency, Osborn-Barr, hired ZimmComm to produce and distribute a Talking News Release about today’s biodiesel announcement. You can see the full version of the release here: USB Biodiesel Release

United Soybean Board Logo

Soy-Based Biodiesel Kicks Off Cleaner Boating Season on East Coast

ST. LOUIS (May 9, 2005) – More boaters on the East Coast now have the opportunity to fill their diesel tanks with cleaner burning fuel, and at a more competitive price. Thanks in part to efforts by the soybean checkoff and Delaware Soybean Board, the Indian River Marina in Delaware Seashore State Park is the first marina in the mid-Atlantic region to offer soy biodiesel to government and commercial marine fleets, as well as to private boat owners.

United Soybean Board Treasurer Eric Niemann (nee-man), a Kansas soybean producer, says soy biodiesel is a smart choice for marine users of all kinds.

For more information contact Chris Toebben.

Ag Group, Agency, Audio, Talking News Release, USB

Charleston|Orwig A BtoB Magazine Leader

Chuck Zimmerman

I only learned this today but thought it was good news from Charleston|Orwig. I found the announcement on their website. They deserve a big congratulations.

Charleston-Orwig Logo

Charleston|Orwig has been ranked the number two agency in its category in BtoB magazine’s 2005 Top 50 Agencies in the United States. This is the first time C|O has earned the Top 50 ranking from BtoB, the leading business-to-business marketing publication in the country. The Top 50 ‘Special Report’ appears in the March 14 issue of BtoB, and on its web site, www.btobonline.com.

C|O is named in the small agency category, based on business-to-business revenue of $6.1 million in 2004. The agencies in the Top 50 are divided by small (revenue up to $10.9 million), mid-size ($11 million to $99 million) and large ($100 million and up) categories, with a winner, runner-up and honorable mention in each category.

“Earning national recognition from BtoB is a credit to the talented professionals who work for this agency, and our clients who challenge us with their marketing needs,” said Lynn Balinas, president of Charleston|Orwig. BtoB selected its Top 50 winners based on overall performance in 2004, including new clients, new campaigns, creative execution and growth of the business, among other factors.

Agency

FAPRI Outlook For Agriculture

Chuck Zimmerman

The Food and Agricultural Policy Research Institute (FAPRI) at the University of Missouri analyzes U. S. and world agricultural policies and makes predictions. FAPRI program directors, Scott Brown and Patrick Westhoff made a presentation summarizing many of their commodity outlooks at today’s Gateway NAMA chapter meeting which was held in conjunction with the St. Louis AgriBusiness Club.

Gateway NAMA - FAPRI

Pictured (l to r) are Patrick Westhoff, St. Louis Ag Club outgoing president, Dave Drennan and Scott Brown. Patrick was kind enough to email me his slides from the presentation today. You can view them (PowerPoint) here: FAPRI Crops Presentation

This was the last meeting until the fall for both organizations.

NAMA

The Agri-Pulse On This Week’s ZimmCast

Chuck Zimmerman

In our ZimmCast this week I interview Sara Wyant, editor of Agri-Pulse, a weekly publication about what’s happening in our nation’s capitol. Many of you may remember that Sara published a newsletter, Agri-Pulse, from 1985-1995. She also wrote about farm policy for Farm Progress publications. As was mentioned in the ZimmCast last week, Sara points out how what happens in Washington affects everyone in agrimarketing.

You can listen to the ZimmCast here: ZimmCast

Agri-Pulse

The current edition of ZimmCast is always available in our “Audio Programming” sidebar.

Audio, Government, Podcasts, ZimmCast