Checking Email Between Sessions At FEW

Chuck Zimmerman

Fuel Ethanol Workshop Internet CafeThis is becoming a standard feature of trade shows everywhere. I like the idea of having an internet “cafe” in the trade show so people have to go there for their free periodic email check. Each time I walked by the internet cafe the work stations were filled and even had people waiting. The 2005 Fuel Ethanol Workshop & Expo set up a very nice one.

It’s an internet world and we gotta get our fix!


Turning Corn Oil Into Biodiesel Fuel

Chuck Zimmerman

Greenshift CorporationThis release came out just in time to be mentioned while an ethanol conference is going on in Kansas City. I guess corn can also be made into biodiesel. You just don’t hear as much about it. There’s certainaly a lot going on in the renewable fuels sector right now. Of course it doesn’t hurt to have a champion in the White House either.

GreenShift Acquires Stake in Ethanol Oil Recovery Systems
Breakthrough Green Technology Efficiently Converts Corn Oil Into Biodiesel Fuel

MOUNT ARLINGTON, N.J., GreenShift Corporation (BULLETIN BOARD: GSHF) today announced the completion of its investment in Ethanol Oil Recovery Systems, LLC (“EORS”).

EORS, a green technology development company, is the inventor of a new patent-pending breakthrough technology for the cost-effective conversion of corn oil into biodiesel fuels. EORS has agreed to transfer its technology to a new development partnership called SunSource BioEnergy, LLC, that is comprised of and managed by some of the ethanol industry’s leading producers, including VeraSun Energy, Glacial Lakes Energy, KAAPA Ethanol, Golden Grain Energy. EORS owns an 18% stake in the SunSource BioEnergy partnership.

“Our technology is an innovative and unique approach. After considerable research, development and testing, we are pleased to contribute the technology to the SunSource BioEnergy industry partnership,” stated David Cantrell, chairman and founder of EORS.

For more information contact Jim Grainer, President and Chief Financial Officer of GreenShift Corporation, +1-973-398-8183.

Corn, Ethanol

Crop 1 PRP Subject of Senate Testimony This Week

Chuck Zimmerman

Crop 1 InsuranceIt looks like there’s a lot of pressure being put on congress as it relates to crop insurance this year. Crop 1 Insurance sent out a talking news release today with sound bites from their president’s testimony on capitol hill on Tuesday.

Premium Reduction Plan Benefits Small Farmers

Des Moines, Iowa — The Crop1 Insurance Premium Reduction Plan (PRP), targeted for elimination in the agriculture appropriations bill passed by the U.S. House of Representatives last month, will save farmers an estimated $2.4 million in premiums this year and benefits many small farmers, according to new figures released by Crop1 Insurance in testimony before the Senate Agriculture Committee on Tuesday. Crop 1 Insurance president and CEO Billy Rose testified that the company has already saved farmers millions of dollars through the PRP.

“To kill PRP sends a simple message – insurance company profits and agents’ commission checks are more important than helping farmers save money. Since the inception and approval of our program, we have saved the American farmer, out of our pocket, over four million dollars – no cost to the American taxpayer.” (full release)

For more information contact Greg Ehm.

Audio, Talking News Release

Chillin With Corn Cob Bob At The FEW

Chuck Zimmerman

Corn Cob BobThis dude from Toronto was wandering around the 2005 Fuel Ethanol Workshop & Expo today. He didn’t say much. Just waved a lot and was hangin with the ethanol home boys.

Canadian Renewable Fuels AssociationCorn Cob was escorted by Melissa Armstrong, public relations manager for the Canadia Renewable Fuels Association, CRFA. They were promoting the Canadian Renewable Fuels Summit which is scheduled for December 13-15.

While browsing the CRFA website I found a couple of radio commercials you might want to check out:

The ABC’s of Ethanol Download MP3 File
Leaving Home Download MP3 File

Audio, Ethanol

Popcorn At An Ethanol Trade Show

Chuck Zimmerman

Burns & McDonnell BoothI only got to spend a little time at the 2005 Fuel Ethanol Workshop & Expo today but there were photo opportunities. Since a lot of ethanol is made out of corn I had to take a picture of the Burns & McDonnell booth where they were making fresh popcorn! That’s the idea. Be creative. Top it off with some iced down bottled root beer and free coffee travel mugs made out of corn and I think someone was thinking ahead. They knew they’d be in Kansas City so the booth even had a cowtown motif.


Tracking News Releases Chapter 2

Chuck Zimmerman

I’ve been involved in more discussions about how to “track” news releases in the last few weeks than I can remember. That reminded me that it’s time for chapter 2 in this series, “Tracking News Releases.” In this chapter we’ll discuss how reporters use news releases, especially radio reporters since that’s our specialty.

Chapter 2

ZimmComm, Marketing & CommunicationsWhy didn’t anyone use my release right away? How do reporters decide to use my release? When will they use my release? Did they use the audio I sent?

In the first chapter I wrote about the news value of a release, which is the most important aspect of a release. I’m finding that a lot of public relations people don’t understand how a release is used by the reporter though. Many assume that the release is used immediately or not at all. They don’t realize that unless the story is time sensitive it can often be archived for future use. I’ve seen releases used months after they were received. I’ve done it myself!

Even a well written release that has a news angle to it (we don’t want written commercials!) won’t get used immediately unless the reporter has room in their publication or program and needs to fill space or time. These releases may often be placed in a folder or file for use when the reporter needs some “news.”

Many reporters I know won’t just cut and paste the release either. They will often re-write it to fit their style and medium. The end result may not even resemble the original release. Then it’s even harder to know if the release was used.

Most releases contain quotes from company representatives like the CEO or a technician and reporters often like to call a local contact for a quote, especially radio reporters. When this happens it also makes it hard to tell if they used the release you sent out. They may get a local customer or representative to say the very same thing but then they make the story more interesting to their listeners while feeling more in control of the news. . . (full article)

Talking News Release

Grill Beef For The 4th On This Week’s MBIC Report

Chuck Zimmerman

Missouri Beef Industry CouncilAt the end of last week the big news was the BSE announcement by USDA. As big as that news was it’s not something for the public to be alarmed about and that’s the word you can hear in this week’s Missouri Beef Industry Council Report from executive director Steve Taylor. Steve also talks about the upcoming July 4th opportunity to grill beef with your family and friends!

You can listen to the MBIC Report here Download MP3 File

You can always subscribe to the podcast version of this report by using the file located in our sidebar.

Ag Group, Audio, Beef, MBIC, MBIC Report, Podcasts

Adjust Your Ag-itude At AgVentures Open

Chuck Zimmerman

Heritage ComplexNow that’s what I’m talking about. Go to the opening event for a little ag-itude adjustment! I can’t be there though, bummer. Maybe they’ll send along some pictures to share.

Heritage Complex debuts world class AgVentures! discovery center
Opens to general public August 28

TULARE, CA: The Learning Center at Heritage Complex is in the midst of undergoing a major transformation which will result in a world-class ag museum to be unveiled to the general public, Sunday, Aug. 28. Located on the showgrounds of the International Agri-Center in Tulare, Calif., the new and vastly improved ag discovery center, AgVentures! at Heritage Complex, will be the caliber of contemporary discovery centers found in large cities.

The top to bottom makeover sets the stage for 25 brand new, custom designed, professionally built interactive exhibits. AgVenture! staff and volunteers have been working with a design firm in Oakland, Calif. Exhibits are under construction in Seattle, Wash.

“AgVentures! is designed for an unforgettable adventure in agriculture,” says Erin Machado, coordinator of the project at Heritage Complex. Exhibits will portray important messages about ag, natural resources and the future of the Central Valley.

AgVentures! will host an opening night fund-raiser, “Safari AgVenture,” Saturday, Aug. 27. Tickets are $50 each. The new ag discovery center opens to the general public on Sunday, Aug. 28.

Safari AgVenture! will start with an assortment of “Ag-ittude Adjustment” cocktails and hors d’oeuvres. After the unveiling of the custom constructed exhibits, guests will be treated to a feast of safari proportions.

For more information contact Erin Machado.


Tractor Supply Company Webcast

Chuck Zimmerman

Tractor Supply CompanyWant to know how the “largest retail farm & ranch store chain” is doing? Just log onto their webcast.

Tractor Supply Company to Webcast Second Quarter Results

BRENTWOOD, Tenn., June 28 /PRNewswire-FirstCall/ — Tractor Supply Company (NASDAQ:TSCO) , the largest retail farm and ranch store chain in the United States, intends to release its second quarter results Wednesday, July 20, 2005. In conjunction with this release, the management of Tractor Supply Company will host a conference call on the afternoon of Wednesday, July 20, 2005, which will be simultaneously broadcast live over the Internet.

4:30 P.M. (EASTERN TIME), Wednesday, July 20, 2005,

Please allow extra time prior to the call to visit the site and download the streaming media software required to listen to the Internet broadcast. The online archive of the broadcast will be available on the website through August 3, 2005.