The Beef Ambassadors sure do a good job of getting out and promoting beef. I know passion about the product is necessary to be chosen and Jennifer Rassler, Kempton, PA is one of them.
She decided to get involved since there are so many people in her area who are not educated about where their food comes from. She says they’ve already been on the road at several meetings interacting with consumers.
She says that the program is coordinated by the American National Cattle Women and funded by the Beef Checkoff. She wants consumers to know that the beef industry is here for them and that they’re here to provide a safe and nutritious product for their family to eat.
You can listen to a short interview I did with Jennifer here: cic-08-rassler.mp3

It’s time once again for a Guess Who’s Boots post.
Baxter Black has nothing to do with shining boots. He was just signing books at the booth next door while I got by boots shined.
This morning I got together with Dave Mehlhaff,
The
The NCBA Trade Show kicked off yesterday. There was some beef sampling going on. That was tough for this Catholic boy since it was Ash Wednesday. I could only enjoy the sites and smells. I thought it was interesting to hear from a Beef Board member who’s in the meat business say that it’s one of the most important days in the beef business, a day when millions of people abstain from eating meat. I never thought of it that way.
Congratulations to Stewart Doan for landing a gig with our good friend Sara Wyant.