New Look for John Deere at Agritechnica 2008

Laura McNamara

EPIC educational forum on E85 The preview days for Agritechnica 2007 suggest that John Deere is going to be rather busy at the event this year. Typically, the preview days are reserved for media, honored guests and participants who don’t mind paying triple the normal entrance fee. But, the high-dollar tickets didn’t manage to keep a steady crowd away from John Deere’s revamped exhibit. Dr. Oliver Neumann, the manager of public relations in John Deere’s European market, says the early crowd has a lot to do with John Deere’s new look, it’s new approach to consumer education on precision technology and, of course, it’s gold medal winning E Premium series 7430 and 7530 tractors.

I spoke with Oliver and he gave me a brief introduction to what Agritechnica visitors will find this year at the John Deere exhibit. You can listen to my interview with John here:

Dr_Oliver_Neumann001.mp3

I’ll be posting more specified information on the John Deere exhibit and on other popular North American farm machinery companies soon.

Agritechnica 2007 Photo Album

Agribusiness, Audio, Farming, John Deere, Precision Agriculture, Technology, Tractor

Farm-City Week Kicks Off Friday

Chuck Zimmerman

ZimmCast-145 - Al Pell and Farm City WeekIt’s time to thank our farmers and ranchers as National Farm-City Week kicks off on Friday. The National Farm-City Council has been organizing this event since the late 1950’s according to this year’s Chairman, Al Pell, AgDay TV.

I spoke with Al at the National Farm-City Week Kickoff Luncheon last week. He talks about the organization and why they hold an annual luncheon. Al says that Farm-City Week was started to help young people understand where their food comes from.

You can download and listen to the ZimmCast here: Listen To ZimmCastZimmCast 145 (11 min MP3)

Or listen to this week’s ZimmCast right now:zimmcast145-11-12-07.mp3

The ZimmCast is the official weekly podcast of AgWired which you can subscribe to using the link in our sidebar. You can also subscribe in iTunes

Ag Groups, Audio, ZimmCast

Zimfo Bites

Melissa Sandfort

  • Join us Monday, Nov. 19, 2007 for the ”NEIGHBOR FRIENDLY FARMING” program at the Illini Center, campus of UIUC in Illinois. Registration begins at 11:30. Julie Maschoff, co-owner of The Maschhoffs Inc., a network of over 250 independent family farmers working together to create environmentally responsible pork operations, will lead the program. Learn about the Maschhoff family’s approach to building a successful business model in the pork industry. Reservations due by Thursday, Nov. 15.
  • The success of biofuels such as ethanol and soy biodiesel has led to changes in feedstock supplies. Many livestock and poultry producers have had to consult with animal nutritionists to address these changes and incorporate biofuels’ byproducts into their feed formulations. Despite these changes, one ingredient remains consistent – soybean meal. The soybean checkoff is working with nutritionists to ensure that soybean meal remains the leading protein source for animal feed. Click here for information on the soybean checkoff’s research on soybean meal in livestock and poultry diets.
  • Andreas Tornblom, spokesman for Taiwan-based Viscotec-U.S., Inc., has announced the lease of an 80,000 square foot plant in Tulare, Calif., in order to recycle agricultural plastics beginning in January 2008. The plant will initially employ 30 residents but hopes to expand to a second and possibly a third line within the first 24 months of operation increasing possible employment to 50.
  • Novus International, Inc., announced an agreement with Martek Biosciences Corporation wherein Novus will be the exclusive worldwide distributor for Martek’s DHA Gold® in all poultry and swine feed and enrichment applications. DHA Gold® animal feed ingredient is a dried, whole-cell algae product used to provide DHA enrichment for animals.
  • The National Corn Growers Association and BASF Corporation have joined forces to award five $1,000 scholarships annually to deserving undergraduate and graduate students pursuing a degree in an agriculture-related field. Applicants for the NCGA Academic Excellence in Agriculture Scholarship Program must be entering at least their second undergraduate year, and they, or a parent or legal guardian, must be an NCGA member. Scholarship applications must be postmarked on or before Jan. 11, 2008. Complete rules are in the application packet.
    Zimfo Bytes

    Factory Fresh

    Laura McNamara

    John Deere EPDCThere’s nothing like a fresh coat of crisp, bright green and a sassy, bold yellow to give real meaning to the term “factory fresh.” But, our group of reporters got to see more than just fresh paint on our tour of the John Deere facilities in Mannheim. We saw workers grinding out gears and assembling the nuts and bolts of John Deere engines. There’s nothing like walking the actual line for the final tractor assembly to appreciate workers speed and craft as they spit out a completely assembled tractor in an average time of 3 minutes. A blast of wind and the roar of a tractor engine gave us a feel for how equipment is checked in the company’s newer performance testing site. We were even enclosed in the company’s brand new electromagnetic testing room complete with spiked walls and ceilings and high-tech antennas. We saw shelves of packaged parts staked several stories high. We pretty much saw it all. John Deere production and distribution was pretty interesting to witness. And, I can’t say any workers were overworked, from what we saw. The workers were on break for most of our visit.

    Agritechnica 2007 Photo Album

    Agribusiness, Equipment, Farming, John Deere, Technology

    Getting to Know John Deere in Germany

    Laura McNamara

    John Deere EPDCJohn Deere Werke Mannheim just celebrated it’s 50th year last year and Dr. Oliver Neumann says that milestone marked some remarkable accomplishments for John Deere. The most notable, Oliver says, is John Deere’s strong presence in the European market. Oliver says in the past 5 years, John Deere has nearly doubled its sales in the European market.

    European Beginnings

    It was the devastating destruction of World War II that prompted John Deere to enter the European market. Bombings from the war left the facilities of a well-established farm machinery company, Heinrich Lanz, 90 percent destroyed and left its production and research capabilities irrevocably crippled. In an effort to salvage what was left of the company, Lanz chairman William A. Hewitt began searching for a business partner to help rehabilitate the company. In 1956, John Deere decided to enter into the joint venture and thus launched its European presence.
    Read More

    Agribusiness, Equipment, Farming, John Deere, Technology, Tractor

    John Deere To Win Gold for E-Premium Power-House

    Laura McNamara

    Final Assembly line at the John Deere Werke Mannheim factoryImagine a tractor that gave farmers enough light to work in the dark. Imagine a tractor that could be a portable, off-site power outlet. Imagine a tractor that has more “get up and go.” Bah. One might think that’s “unheard of”… well, before you scoff, think again. John Deere Werke Mannheim is poised to unleash a new series of E-Premium tractors that boast bells and whistles that are precisely “unheard of”… until now. At Agritechnica 2007 the German Agriculture Society will present John Deere with a gold medal for its product launch of the 7430 and 7530E Premium tractors.

    There is a catch though. These tractors are built for the European market, not the American market. But, that doesn’t mean they’re not worth a look. In fact, this European technology could represent part of the future for U.S. agriculture.

    I’ll be getting an up-close look at what these first of their kind tractors can do at Agritechnica Sunday.
    Read More

    Agribusiness, Equipment, Farming, John Deere, Technology, Tractor

    Zimfo Bites

    Melissa Sandfort

    • Penton Media’s BEEF® magazine, America’s leading cattle publication, is collaborating with 12 leading land grant universities to conduct the first Beef Stocker Survey, a national effort to benchmark and characterize the management practices and challenges of stocker operators and backgrounding operations. The confidential survey questionnaire was mailed this month to an extensive list of industry contacts, representative of the segment’s size and geography. Producers who did not receive the survey can participate online. Information from the landmark survey will be shared with the industry through a number of channels, including universities and agricultural extension services.
    • Dr. Patrick Westhoff, Agricultural Economist at the Food and Agricultural Policy Research Institute (FAPRI) at the University of Missouri–Columbia (MU) will assume more responsibilities as codirector. Westhoff will serve alongside current codirector Dr. William H. Meyers.
    • The American Angus Association®, Angus Foundation and Iowa State University will conduct a Cattlemen’s Boot Camp, Dec. 18-19 at Kildee Hall on the Iowa State University Campus, Ames, Iowa. The Boot Camp is open to all cattle producers and will overview the various segments of the beef industry as well as gives perspective on emerging technologies. The event is set to begin at 9 a.m., Tuesday, Dec. 18. Registration forms are available online and costs just $75.
    • Kruger Seeds, Inc., recently launched a new and improved online home at www.krugerseed.com. The site’s exclusive Seed Selector helps growers determine which Kruger products are best for their farm. And, to stay informed about new trial data and product information pertinent to your area, register at www.krugerseed.com. The first 1,000 corn and/or soybean growers who register will receive a free Kruger Seeds University Champions cap.
      Zimfo Bytes

      Heidelberg’s Rooftop Landscape

      Laura McNamara

      John Deere News Services Manager Mary Doss looks out over Heidelberg and River Neckar from the Schloss CastleThe gray sky couldn’t fully mute the reds, yellows, greens and oranges of fall that were sprinkled throughout the rolling hills surrounding Heidelberg today. The colors popped through a lacy mist draped over the valley. The fall hues weren’t the only colors stubborn enough to stand out from the gray haze. “Heidelberg is known for it’s colorful rooftop landscape,” said Charlotte. Charlotte was the tour guide for our official “introduction to Germany,” our introduction to the aged land. I couldn’t help but think the misty atmosphere set the perfect mood for our slow saunter through a historic German town marked by Baroque architecture and art.

      The tour of Heidelberg jump started the series of activities John Deere has scheduled for our group of ag journalists. We are here to learn about John Deere’s growing prominence in the European agriculture industry, Germany’s deep-rooted agricultural value and the latest innovations in farm machinery being showcased in Agritechnica 2007 – which kicks off next week.

      I can’t speak for the rest of the group, but for me, getting acquainted with a notably historic city in Germany seemed like a most appropriate way start to exploring the country’s agricultural identity. One of Heidelberg’s biggest draws is it’s authenticity. Heidelberg is one of the few cities that was left unscathed by the bombings of World War II. This doesn’t mean the city didn’t face it’s share of devastation and destruction from enormous blasts of gunpowder during the Thirty Years War, and by the French in 1689 and 1693. It also suffered a stone-crumbling strike of lightening in 1764. But, it does mean that many buildings that enclose the city’s quaint market squares and the famed castle ruins that sit 300 feet above are true remnants of historic Germany and are not some mere recreations.

      The Schloss Castle in HeidelbergThe remains of Schloss Heidelberg Castle are the most dominant features of the Heidelberg landscape, resting above the River Neckar. They once housed the Palatine princes during the Holy Roman Empire of the 15th century. The castle’s Elizabeth gate is a warm symbol of romance for Germans, as the gate was a gift from a young 19-year-old prince to his young 19-year-old wife. The most notable artifacts inside the castle are the enormous wine barrels, including the world’s largest wine barrel which can hold about 55,000 gallons of wine. Today, the barrel remains empty. Heidelberg’s old bridge which spans the River Neckar is one of Germany’s most famed bridges. Heidelberg is also home to Germany’s oldest University, which was founded in 1386. The charm of this old German city also caught the poignant attention of Mark Twain, who delighted over its splendor in his book A Tramp Abroad.

      Our tour guide Charlotte seemed just as enthralled with the city as Mark Twain. She spoke of the city, the castle and the intimate realities and secrets of the Palatine rulers with enthusiasm, speaking of them with a fondness almost befitting that of a beloved relative. Charlotte brought the figures of Heidelberg’s history to life and her recount of events lured you into the storied drama of Heidelberg.

      Agritechnica 2007 Photo Album

      International, John Deere

      America’s Largest Flying Flag

      Melissa Sandfort

      America’s largest flying American flag will be proudly displayed at RFD-TV The Theatre on Nov. 9-11 as a part of Veteran’s Homecoming, the country’s largest Veterans Day celebration, which takes place in Branson, Mo.

      flag3.jpgThe flag, which is 120 feet long, 65 feet wide and weighs over 200 lbs, is a project of the United Veterans of America chapter from Gastonia, N.C. Although Gastonia is the home for the flag, Gary Humphries, National Executive Director says “the flag belongs to all of the people in our country”.

      The flag is only flown outside Gastonia two or three times a year at special events. This year, RFD-TV The Theatre is proud to host one of those rare moments. The flag, accompanied by four veterans from North Carolina, will be raised on Friday, Nov. 9th at 1:00 PM on the RFD-TV parking lot in Branson. Penny Gilley, who is headlining at the theater though Dec. 9, will be on hand to sing “The National Anthem” at the ceremony. Following the flag ceremony will be the grand opening of RFD-TV The Theatre’s Christmas with Mulberry Lane at 3 p.m.

      At home in Gastonia, the flag flies at the base of Crowder’s Mountain on a 225-foot high flagpole anchored 25 feet in the ground. The base alone is 4 feet wide. From its mountain perch, 1,660 feet above sea level, Old Glory can be seen from as far away as 30 miles.

      The site of this flag is absolutely spectacular and not to be missed.

      Uncategorized

      Michael Peterson Performs For Farm-City Week

      Chuck Zimmerman

      Michael PetersonThanks once again to Gene Hemphill and New Holland for making it possible for me to cover the National Farm-City Week Luncheon and get to see one of my favorite performers, Michael Peterson.

      Michael has a great message for anyone in our country and especially our young people. If you’ve never heard Michael then you can watch a short part of his keynote presentation. First you’ll have to put up with Mike Adams introduction (just joking Mike).

      I think we’ll be hearing and seeing a lot more of Michael in the coming year as he kicks off a new venture in cities across the country. You can look forward to more about that as soon as the details are released.

      Farm City Week Kickoff Luncheon Photo Album

      Ag Groups, New Holland, Video