New Podcasting Info

Chuck Zimmerman

PodcastingI thought you might be interested in some new information about podcasting. Although you can debate the current statistics and maybe you don’t want to download and listen to audio wherever and whenever you want, a lot of people are doing it and I think it’s a great public relations tool!

PodblazeTo start with there’s a great little white paper on podcasting from the folks at Podblaze. It’s titled “What You Don’t Know About Podcasting Could Hurt Your Business: How to Leverage & Benefit from this New Media Technology.”

You can download the paper here. “The purpose of this white paper is to educate readers about the potential marketing value of Podcasting, and how to leverage this new media technology for maximum benefit. This new media audio technology provides ample opportunity for businesses and individuals to leverage their subject matter knowledge and expertise to generate increased brand exposure, improved product awareness, increased sales and additional revenue opportunities.”

Podcasting NewsNext you can check out this post at Podcasting News In it you’ll find information from a report by The Diffusion Group. For example, “Demand for time-shifted digital audio files or podcasts is expected to grow from less than 15% of portable digital music player owners in 2004 to 75% by 2010, according to new forecasts from The Diffusion Group, a consumer technology research and marketing firm.”

Podcast Guide BookFinally, you might want to check out this book, “Podcasting: Do It Yourself Guide.” From the back cover, “It’s your show, and you can do what you want. Got something to tell the world? Want unlimited listening options? Podcasting makes it happen. It’s the hottest communication trend of the twenty-first century, and one of the first guys to jump on board is ready to get you started. Todd helps you choose software, subscribe to the best podcasts, produce one with equipment you already have, record and distribute your shows—even explore the geeky stuff. Whether you’re producing a podcast or listening to one, podcasting puts you in charge.”

So there you have it. Some new information and resources if you’re considering podcasting!


Obesity Warning Labels A Joke

Chuck Zimmerman

Food Products AssociationHere’s something I totally agree with. The whole idea that just by putting a label on foods we’ll somehow eliminate obesity is ludicrous. To start with don’t think obesity is some new problem in America. It’s just another scare story because the mainstream media has to find something to shock us with. No one ever talks about personal responsibility anymore. Let’s just blame the food companies and the people who grow food for the fact that we can’t stop eating.

Singling Out Individual Foods “Does Not Help Address Complex and Multi-faceted Nutrition Issues,” Say FPA – CSPI’s Call for Obesity Warning Labels is “A Bumper Sticker Approach to Nutrition Education”

(Washington, D.C.) – Commenting on calls by the Center for Science in the Public Interest for obesity warning labels and other measures targeted at soft drinks, Robert Earl, MPH, RD, Senior Director of Nutrition Policy for the Food Products Association (FPA), made the following remarks:

“Singling out individual foods or ingredients does not help address complex and multi-faceted nutrition issues, such as obesity. What helps consumers is balanced, science-based information on how to include a variety of foods to achieve balanced, healthful and enjoyable diets with adequate hydration, coupled with an appropriate level of physical activity – not attacks on products.

“In calling for unjustified obesity warning labels on non-diet soft drinks, CSPI is advocating a ‘bumper sticker’ approach to nutrition education. Consumers deserve better than that.

Ag Group

Farmer Mac Has New VP

Chuck Zimmerman

Farmer MacYou’ve heard of Farmer Mac, right? What does it stand for? The Federal Agricultural Mortgage Corporation of course.

Mary Waters Joins Farmer Mac as VP of Corporate Relations

WASHINGTON, July 14 – The Federal Agricultural Mortgage Corporation (Farmer Mac), the Congressionally chartered secondary market for agricultural real estate and rural housing mortgage loans, has announced that Mary Waters has joined the company as Vice President – Corporate Relations.

“I am delighted that Mary is joining Farmer Mac to lead our government relations and producer group outreach efforts as well as manage other important external corporate relationships,” said Farmer Mac CEO Henry D. Edelman. “Continuing developments at Farmer Mac have made it important for us to have an experienced professional managing these important corporate functions. Mary brings with her a tremendous amount of Washington experience working with Members of Congress and the agricultural community.”

Most recently, Ms. Waters served as Assistant Secretary, Congressional Relations at the U.S. Department of Agriculture, having been nominated by President Bush in April 2001. At USDA, Ms. Waters led USDA’s interaction with Congress on successful passage of Administration priorities including the 2002 Farm Bill, Trade Promotion Authority, the Healthy Forests Act and the Child Nutrition Act.

For more information contact Jerome Oslick of Farmer Mac, +1-202-872-7700.

Agribusiness, Government

More Farm Bill Forums

Chuck Zimmerman

USDA Farm Bill ForumsYou may already know that the first USDA Farm Bill Forum is complete and that several more have been announced. This is very early in the process so it’ll be interesting to see how these go. The first one had about 400 people participate in Nashville, TN. You can download a Word doc transcript of the forum here.

Sec. of Ag Johanns“The interest in the next farm bill shown here today has exceeded my expectations,” Johanns said. “The thoughtful discourse on the direction of future farm policy is very encouraging and I look forward to the same caliber of discussion at future Farm Bill Forums as we continue our nationwide tour.”

The Secretary announced the following Farm Bill Forums:

July 26 – 11:00 a.m.-3:00 p.m. (CST) North Dakota State Fair – Minot, ND
Aug. 3 – 4:00 p.m. – 8:00 p.m. Minnesota Farm Fest – Redwood County, MN
Aug. 4 – 11:00 a.m.- 3:00 p.m. Wisconsin State Fair – West Allis, WI

The public is also welcome to submit comments via the USDA Farm Bill Forums website.


Do Blogs Create Net Rage?

Chuck Zimmerman

Catalyst Group DesignThrough a post on Mediapace I found a link to a study done by Catalyst Group Design titled “Net Rage” A Study of Blogs and Usability At first it sounded like a pretty good document and I suppose you can gain some insight from their study and findings. However, it says they did this study using 9 people. I’m familiar with doing research on small groups of participants but not this small. I wonder what the study would have concluded if they’d used a group of at least 50 or 60 participants.

With this small sample size they came to this conclusion:

Even assuming mainstream interest, current blog design standards – at least in terms of navigation, nomenclature and taxonomy – are a barrier to consumer acceptance. In fact, the design of most blogs can incite “net rage” (in the words of one test participant).

I think this is a stretch but if you read the full document there are some conclusions that I can understand and am not surprised at. For example, “Not a single participant understood the function or significance of trackbacks or trackback pings.” I can relate to that. I’m not sure I even understand trackback eventhough I have this feature enabled on AgWired and use it.

I’m finding that most people can search for and surf around a website, even a blog. They don’t seem to know when they’re on a blog or even particularly care. I don’t care if they know AgWired is a blog as long as they visit and use the RSS site feed to subscribe. I have been somewhat amazed to learn how little people do know about using the internet, especially people in professional marketing positions.

We just need to keep our audience in mind when we create a website, any website, including a blog. It looks like Catalyst Design Group has been very successful in creating websites since they’ve done work for some big companies. Not only do they have their own website but you can find their blog here.

If you have a chance to read the full study let me know what you think. By the way, that link at the bottom of this article that says “Comment/Trackback” is what you click on to write your own online comment to this article! Just in case you didn’t know.


Biofuels Symposium In China

Chuck Zimmerman

World Biofuels SymposiumThey managed a great conference on ethanol recently in Kansas City. Now it’s time for a broader conference in China. They are BBI International. I just wish it didn’t conflict with deer season in Missouri!


Exciting new energy legislation, that includes biofuels provisions, will become law in China in January 2006. This Symposium will address China’s need to meet the anticipated demand from the new legislation and the latest information about biofuels production and use.

Keynote Speaker: Minnesota Governor Tim Pawlenty, Chair, U.S. Governors’ Ethanol Coalition

China’s energy situation
Biofuels: New production technologies
Market development
Research & development
Environment & air quality
Government policy & energy strategies

For more information visit their website at World Biofuels Symposium.


Bunge Invests In China

Chuck Zimmerman

BungeJust as our Sec. of Ag departed on his trip to China, Bunge announced their plans to grow into the country. Looks like trade will be picking up with this huge new market area.

Bunge Agrees to Purchase Soybean Processing Plant in China

WHITE PLAINS, N.Y., — Bunge Limited (NYSE:BG) today announced that it has agreed to purchase a controlling interest in an integrated soybean crushing and refining plant in the port city of Rizhao, Shandong Province, China, from Sanwei Group Ltd. The plant, Bunge’s first in the country, will link Bunge directly to customers in the expanding soybean meal and oil markets in the Shandong region. Sanwei will retain a minority interest in the newly created joint venture company.

For more information contact Stewart Lindsay.


Back In The Blogosphere

Chuck Zimmerman

Ave Maria UniversityI’m back. After 9 days, 5 of them driving. I thought I could get more posted while on this trip but it just didn’t work out that way. It was a family thing and spending time shooting fireworks with my nephews & nieces in Georgia or at a reception with in-laws in Florida was just more important. The main reason for the trip was to move my oldest daughter to south Florida. She’ll finish her college career at Ave Maria University in Naples. It’s a pretty cool place. They’re in a temporary campus while they build a new college and town nearby. Very amazing place.

So, it’s back to the blogosphere for me. I’m sure I’ll find something to post out of the several hundred emails I’ve saved over the last week!

General, Personal

Sec. of Ag In China & Africa

Chuck Zimmerman

Mike Johannes In ChinaI thought my 3,000 plus miles in the last 9 days was a lot of travel but our Sec. of Ag Mike Johannes is doing much more. He’s travelling in China and Africa July 9-21 for multilateral and bilateral meetings on agricultural trade and development. Although it doesn’t have frequent postings he is writing a travelogue of sorts. I kind of think a blog would be a better way to do it but then what do I know? Here’s an excerpt from his latest post.

Monday, July 11, 2005 Posted 2:00 AM BEIJING, CHINA

I’ve been to China a number of times over the past several years. Each time I return I see significant changes. First of all, China’s economy is expanding rapidly. The pace of development is tremendous; that’s especially true in the larger cities. This is an economy to be reckoned with. It is certainly not an economy to turn away from — China is simply too good a market for our agriculture products.

It is important that I travel internationally to raise important issues with our international counterparts. One reason I am in Beijing is to work through some issues related to our ability to export beef into the Chinese market. We had a significant breakthrough. The Chinese agreed to send a technical team that will be in the U.S. this October. That is a very positive development. Full post