PR Open Mic For You PR Practitioners and Students

Chuck Zimmerman

PROpenMicSince a lot of you AgWired fans are involved in public relations I thought you’d want to know about PROpenMic. It’s a social networking site started by Robert French, one of the people who inspired me to move forward in this whole new media world.

He used Ning to create the site. Ning? What’s Ning you may ask. Ning is the only online service where you can create, customize, and share your own Social Network for free in seconds. It’s the software equivalent of Home Depot. Unlike other services that offer a “one-size-fits-all” offering, your social network on Ning runs on a programmable platform.”

Now that sounds interesting. But let’s get back to PROpenMic.

PROpenMic? A metaphor. Step up and speak your mind. Our goal is to be the social network for PR students and faculty worldwide. We have common interests, goals and certainly can learn from one another. We welcome PR pros, too. Hey, you can find your next great intern or new hire right here. Also, faculty always love to interact with practitioners.

PROpenMic isn’t a podcasting network, although we’d love to see those here, too. Think of it as a digital place to step up to the microphone and share your views. Please tell your friends. Once you sign up, there is an easy “Invite More” link in the top right hand corner of the page.

I know I don’t have very many network connections online (yeah, right) but I did create a page of my own on the new PR network.

Public Relations

Zimfo Bytes

Melissa Sandfort

    Zimfo Bytes

  • Farms.com has launched the enhanced web 2.0 version of the Web site portal. Among the many new features, the new Farms.com portal enables visitors to fully customize and personalize the Web site. This means they will be able to see — at one glance — all of the information they need and want on one home webpage. It also provides advertisers with the opportunity to build a deeper relationship with both existing and potential customers.
  • Charter Communications, Inc. and RFD-TV announced that Charter launched RFD-TV on April 1, 2008 in Clarksville, TN; Jackson, TN; Savannah, TN; and other surrounding areas.
  • Israel Chemicals Ltd. (ICL), a multinational fertilizer and specialty chemicals company, announced today its plans to continue its strategy of expanding production and capacity of key ICL Fertilizers products as a result of increased demand and a rise in their profitability.
  • Stefan Nilsson has been named president of DMI Industries, a leading North American manufacturer of wind towers, effective April 1. Prior to accepting the DMI role, Nilsson was a vice president in the U.S. Robotics Division of ABB Inc.
Zimfo Bytes

Osborn & Barr Re-locating Headquarters

Chuck Zimmerman

Osborn & BarrI thought that Osborn & Barr had some pretty nice digs in Clayton, MO but from the sound of it they’re going to get even nicer. Of course there is that downtown traffic to contend with but then it wasn’t great out in the Clayton area either at times. Last week they announced that the agency will be re-locating its headquarters to downtown St. Louis.

The move completes plans to renovate the Ballpark Lofts I, Cupples 9 Building, placing the agency in the heart of St. Louis’ rich, agricultural heritage. The renovation also brings more dining, office and living space to the historic area.

“For decades, the Cupples Building complex was the major river/rail shipping center in the country, specifically helping America’s farmers ship their goods throughout the country,” says Steve Barr, CEO of Osborn & Barr. “As an agricultural agency based in St. Louis that is an extremely important and emotional connection for us, particularly given all of the clients we work with in Missouri. The building is on the National Historic Register, so our space will strongly feature that history as we transform it to be a creative destination that our clients will enjoy.”

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NAMA Virtual Trade Show

Chuck Zimmerman

NAMA Virtual Trade ShowThe NAMA Virtual Trade Show is up for your viewing pleasure. ZimmComm will once again be exhibiting and you can find us at booth #219.

Just come in the trade show entrance, go straight to the back and we’re on the right. Easy.

We’ll be having a drawing for those of you who are attending and also for those of you who aren’t. More on that next week.

The Connection Point will be open with the following schedule. I better see you there.

Wednesday, April 16
6:00-7:30 p.m. – Best of NAMA Celebration Reception courtesy of DTN/The Progressive Farmer

Thursday, April 17
12:30-2:00 p.m.-Trade Show Luncheon courtesy of Truffle Media Networks
12:30-1:30 p.m.-Student Mentor Luncheon courtesy of Technekes and MoKan NAMA
3:00-4:00 p.m. – Break courtesy of Gibbs & Soell, Ice Cream courtesy of Hoard’s Dairyman magazine
5:00-7:00 p.m. – Trade Show Closing/ABEF Silent Auction courtesy of NAFB

NAMA

Michigan Supplies International Demand for Kosher Milk

Laura McNamara

American diary products are finding their way from the Midwest to Middle East. One of the largest milk producers in Michigan is now supplying kosher milk to an Israeli food distributer.

This food distributor has ordered 500 metric tons of kosher whole milk powder from Vreba-Hoff. The Michigan dairy has 5,700 milking cows at its two Hudson farms. Under the contract, the dairy will ship 9.5 million pounds (1.15 million gallons) of whole milk to a kosher processing facility in Kentucky, which will convert the milk into powder and then ship to Israel.

“Kosher” refers to food products that meet the dietary requirements of Jewish law. Kosher certification guarantees that the source of the ingredient and the status of the production equipment meet certain requirements, including superior sanitation levels and on-site rabbinical supervision. The distributor has referred to the products as “super kosher” because the procedures the dairy is following far exceed kosher criteria. These products also often meet the strict dietary requirements of other religions, including Islam.

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Cotton: The Green Fabric of Our Lives

Laura McNamara

Cotton Incorporated wants consumers to know that they’re choosing green when they choose cotton. And, as Earth Day approaches, the company wants to highlight its environmentally-conscious practices.

Cotton Incorporated has reinforced its commitment to the environment by producing and participating in several special projects that communicate the importance of minimizing harm on the environmental footprint by being natural, sustainable, responsible and renewable.

One way that Cotton Incorporated has made it easy for consumers to identify 100% percent cotton products is by developing the new Natural(TM) trademark. This latest incarnation of the Seal of Cotton trademark is a timely reminder that cotton is a natural fiber and a natural part of consumers lives.

Another way that Cotton Incorporated is speaking to consumers is through the Go Green Expo taking place at the Hilton New York Hotel on April 26th and 27th. There will be a special seminar taking place on April 26th discussing the effects of going green titled “Cotton – The Natural Choice from Dirt to Shirt.”

Cotton Incorporated has also reached out to the college aged consumer with the COTTON. FROM BLUE TO GREEN(TM) denim drive; an environmentally aware initiative in which denim is recycled into UltraTouch natural cotton fiber insulation and is donated for rebuilding houses in the hurricane-affected Gulf Coast region.

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Family Farm is Saving Lungs with Cow Dung

Laura McNamara

Pennsylvania is honoring a family farm operation that has developed a new “manure digester.” The farm developed the new system in collaboration with NativeEnergy. The project is meant to help residents will breathe easier with cleaner air.

High quality carbon offsets provider NativeEnergy is proud to announce the Brubaker Farms’ family dairy farm methane project, a new anaerobic digester/generator system built in reliance on carbon offset funding provided by NativeEnergy and grants from the State of Pennsylvania and U.S. Department of Agriculture. During the official dedication ceremony at Brubaker Farms on April 16th, Pennsylvania Senator Mike Brubaker*, along with representatives from the PA Department of Agriculture and Environmental Defense, will acknowledge the importance of investing in new family farm energy projects. The day’s events will include tours of farm facilities, which illustrate the collaboration of resources essential to the renewable energy project’s success.

“Investing in the construction of high quality, family farm renewable energy projects is a powerful step in the fight against global warming that more and more people can support through our carbon offsets,” says Tom Boucher, President and CEO of NativeEnergy. “Since methane has 21 times the global warming impact of carbon dioxide, new family farm projects represent real, effective solutions to the climate crisis.”

Today, with it’s new anaerobic digester the 1,500 acre family farm is producing enough energy to power and heat most of its operations; reducing the family’s reliance on grid-supplied electricity and propane, and the environmental impact of fossil fuel sources.

Agribusiness, Energy, Environment, Farming, Technology

Michaels Named Vermeer Forage Segment Director

Melissa Sandfort

Joe MichaelsOfficials at Vermeer Corporation have named Joe Michaels as Forage Segment Director effective immediately.

Michaels, who previously served as the segment’s sales manager, is now responsible for overall operations and will report directly to corporate management.

Michaels brings twenty-five years of agricultural equipment sales, service, marketing and product development experience.

After joining Vermeer as ag product director in 2000, he left the company briefly to help McCormick, USA re-launch the McCormick brand in the U.S. market (McCormick USA, which was originally based in Pella, shared a strategic marketing alliance with Vermeer from November 2001 to March 2004) and then returned to the Vermeer forage group as sales manager.

The University of Wisconsin – Platteville graduate resides in Pella, Iowa, with his wife and youngest son.

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Zimfo Bytes

Melissa Sandfort

    Zimfo Bytes

  • 95th annual Kansas State University (K-State) Cattlemen’s Day and The Legacy Sale highlighted the application of DNA technology in the beef industry. As part of the Cattlemen’s Day program, Dr. Dan Moser, associate professor of animal sciences and industry at K-State, discussed the options and opportunities available to producers through DNA technology and marker-assisted selection. One advantage Dr. Moser emphasized was how DNA technology can help the beef industry better compete with other protein sources.
  • College students as well as high school seniors looking for help in funding college expenses need to complete an application for the Westchester Foundation scholarship. Scholarships are awarded to high school seniors accepted for enrollment or students already enrolled at an accredited college, university or community college in a course of study related to agriculture or agribusiness. Applications can be downloaded here and must be completed and submitted no later than April 30, 2008 in order to be considered for scholarship funds for the fall semester of the 2008–09 school year.
  • Fanfare™ 2EC, a popular insecticide and miticide, now is labeled for numerous additional crops, providing even more producers with effective, value-priced control of many soil and in-season pests. The Fanfare supplemental labeling includes additional crops as well as additional pests on some crops already labeled.
    Zimfo Bytes

    Rock and Roll Buffalo

    Chuck Zimmerman

    Rock and Roll BuffaloYou know when I saw a video clip for the Rock and Roll Buffalo I absolutely wasn’t thinking MachineryLink. That’s because I didn’t remember taking some pics of the ML wrapped JD combine at Commodity Classic. But I did and it’s on the Smarter Harvest Tour.

    Well it looks like MachineryLink has done good in the raise funds department.

    MachineryLink, Inc., today announced it has closed a transaction for $18.4 million in equity funding to support its continued growth and market expansion. Alongside existing shareholders, individual investors Oakleigh Thorne, Glen A. Taylor and Jack Blumenstein led the transaction.

    As far as the video, well here it is:

    Agribusiness, Video