Officials at Vermeer Corporation have named Joe Michaels as Forage Segment Director effective immediately.
Michaels, who previously served as the segments sales manager, is now responsible for overall operations and will report directly to corporate management.
Michaels brings twenty-five years of agricultural equipment sales, service, marketing and product development experience.
After joining Vermeer as ag product director in 2000, he left the company briefly to help McCormick, USA re-launch the McCormick brand in the U.S. market (McCormick USA, which was originally based in Pella, shared a strategic marketing alliance with Vermeer from November 2001 to March 2004) and then returned to the Vermeer forage group as sales manager.
The University of Wisconsin – Platteville graduate resides in Pella, Iowa, with his wife and youngest son.