Novus Nutrition Innovation

Cindy Zimmerman June 6, 2008

The slogan for Novus International is “Performance Through Innovation” and that is why they employ more than 50 Ph.D. Animal Nutritionists and Doctors of Veterinary Medicine who work continuously to create new products and programs for animal health and nutrition.

One of those is Dr. Brad Lawrence, a swine nutritionist who is manager of technical services for the Novus pork business unit. He is pictured here with Jeremy Lutgen, Novus marketing and PR. Guess which one has the PhD? Hint: it’s not the bald guy in the shades.

Brad says one of the main questions producers at World Pork Expo have been posing is how do they optimize energy for their animals, given all the feed ingredients there are available today?

“Just as we see at the pump every day when we fuel up, energy is the single most expensive ingredient that a producer is going to put into his animals’ diet, and they are trying to look for ways to minimize the cost of that energy or optimize their return,” Brad says.

He talks about the research Novus has done on their high energy diets and some of the products and programs they offer for producers.

Listen to Brad’s interview here: wpx08-novus-brad.mp3

Or download here:
Brad Lawrence Interview (4:30 min MP3)

World Pork Expo Photo Album

AgWired coverage of World Pork Expo is sponsored by:

Animal Health, Audio, Novus International, Swine, World Pork Expo

Flying Pigs

Cindy Zimmerman June 6, 2008

Who says pigs don’t fly?

They do at World Pork Expo. The flag is a perfect image of the weather we had today in Des Moines – windy and sunny. Just a beautiful day.

It’s fun to walk around the expo and see just how clever people are with the whole pig theme. You can see more shots of pig props in the photo album.

World Pork Expo Photo Album

AgWired coverage of World Pork Expo is sponsored by:

Novus International, Swine, World Pork Expo

Glorious Day at WPX

Cindy Zimmerman June 6, 2008

For the second night in a row last night we had a major storm pass through the Des Moines area, and for the second day in a row the weather has been gorgeous.

Today was even better than yesterday, which did get a bit muggy at times, even though we had some high winds. It was sunny and very pleasant.

People have been having a wonderful time here and the Street Band got rocking about 3 pm. Saturday activities will include Cruisin’ with the Hogs Harley Ride in the morning and the Great BarbeQlossal. Hopefully it will be another glorious day.

World Pork Expo Photo Album

AgWired coverage of World Pork Expo is sponsored by:

Novus International, World Pork Expo

Cindys are Never Blah

Cindy Zimmerman June 6, 2008

Two Cindys are twice as fun as one and never blah!

My buddy Cindy Cunningham with the National Pork Board/Pork Checkoff stopped by the Novus International tent to do a “Cindy Show” with me.

Among the many things we talked about were how the pork checkoff is helping producers find new ways to save money on their operations during these days of high input costs and the great success story of pork exports and how the pork checkoff has helped the US move from being a net pork importer to being the second largest exporter in the world.

Cindy also talked about “Pork on the Move” – a mobile tour with 23 stops planned for this year. “We open up a big trailer, grill pork for people, let them sample it and have producers on hand to talk to the public about pork,” Cindy said. The smaller of the two trailers was on the grounds of the expo this week, while the bigger one is in Chicago at the big Blues Festival this weekend.

Listen to the Cindy show here: wpx08-novus-cindys.mp3

Or download here:
Cindy Cunningham Interview (8:00 min MP3)

World Pork Expo Photo Album

AgWired coverage of World Pork Expo is sponsored by:

Ag Groups, Audio, Novus International, Pork, World Pork Expo

What’s Up With Watt

Cindy Zimmerman June 6, 2008

Longevity for a family-owned and operated business is not all that common in today’s world of acquisitions, especially in the agribusiness and media worlds, but Watt Media is the exception to the rule.

Greg Watt is the fourth generation president and CEO of Watt Publishing, a business started by his great grandfather J.W. Watt in 1917 through an acquisition of a poultry publication called Poultry Tribune. As they celebrate 91 years in the business, Greg says they now cover the agribusiness industry with publications on a global scale, including Pig International and Feed International.

In my interview with him, Greg talks about how the publication business has changed over the past nine decades, moving into more new media like webcasting and podcasting, their gold level sponsorship and involvement at World Pork Expo, and how they are forming partnerships with some of their clients like Novus International to better serve the livestock industry.

Listen to Greg’s interview here: wpx08-novus-watt.mp3

Or download here:
Greg Watt Interview (8:30 min MP3)

World Pork Expo Photo Album

AgWired coverage of World Pork Expo is sponsored by:

Audio, Livestock, Media, Novus International, Pork, Poultry, World Pork Expo

Watch the New Holland/Michael Peterson Celebrity Tractor Race Live!

Laura McNamara June 6, 2008

AgWired.com will be bringing you live coverage of the New Holland/Michael Peterson Celebrity Tractor Race. AgWired Live TV will be streaming the race on Sunday from 11:30 a.m. to 1:30 p.m. Viewers can watch thirty celebrities compete to be the fastest tractor on the lot on a post here or on the AgWired Live TV Web page. Celebrity racers include Lynyrd Skynyrd’s Jimmie Van Zant, Rolling Ston’es Chuck Leavell and National Biodiesel Board CEO Joe Jobe. Of course, Michael Peterson will be hosting the event.

2008 CMA Music Festival Photo Album

AgWired coverage of the CMA Country Music Festival is sponsored by:

Ag Groups, New Holland

Michael Peterson and Joe Jobe Perform on XM

Laura McNamara June 6, 2008

The executive director of the National Biodiesel Board is not just a country music fan, but also a country music singer… well, for his wife and kids at home at least. But today, Joe got a bit more exposure than a home audience. He performed live on the Dave Nemo Show on XM Radio with renowned country music singer/songwriter Michael Peterson.

Michael and Joe also delved into energy issues, renewable fuels and where all that fits in with public policy. Joe says the National Biodiesel Board is aiming to have biodiesel replace five percent of the national supply of diesel fuel. He says that is equivalent to the amount of diesel the U.S. if refining and importing from in Iraq. In other words, he says the National Biodiesel Board is aiming to replace the diesel fuel we get from Iraq.

Some critics arguing against renewable fuels point out that the alternative fuel sources will never fully replace the need for oil. But, Joe says that’s not the point, “That’s like saying if you can’t do everything than you shouldn’t do anything.” Joe says The National Biodiesel Board simply doesn’t share that frame of thought. That’s why it has launched the BioTrucker Fuel Card. The card offers card holders cash price on all biodiesel fuel at 5,000 participating locations and special discounts at select truck stops all without any transaction fees. Those interested can sign up for the card at BioTrucker.com.

Both Michael and Joe lauded the farmers that make up the nation’s ag industry. Joe says agriculture is a powerful industry that fosters cutting-edge, technological innovation. “Ag is slow to move but powerful to respond,” Joe said.

You can listen to the entire broadcast of the Dave New Show with Michael and Joe here:
cma-08-xm.mp3

I also got some videos of Michael and Joe while they were singing and strumming their guitars. You can watch the videos here:

2008 CMA Music Festival Photo Album

AgWired coverage of the CMA Country Music Festival is sponsored by:

Ethanol, Farm Progress Show, Media, Podcasts, University

Chip Flory Wins Farm Journal Wilmer Award

Chuck Zimmerman June 6, 2008

Farm Journal has more than 40 agricultural journalists? Wow. Congratulations to Chip on his award.

For the first time in his life, Chip Flory was speechless. Winning the annual Wilmer Award caught the Pro Farmer Newsletter Editor and Publisher by surprise. “Chip is never at a loss for words, but the announcement caught him off guard,” said Andy Weber, Farm Journal Media CEO. “It is always powerful to be honored by peers for making a difference in farmers’ lives.“

The prestigious annual award honors a Farm Journal Media editorial team member who carries on the spirit and staunch service journalism principles of Farm Journal founder Wilmer Atkinson. The award, started by Earl Ainsworth in 1992, is coveted recognition among the editorial staff.

The Wilmer winner was named during the recent Farm Journal Media Editorial Summit when more than 40 Farm Journal Media agricultural journalists converged at Twin Lakes Lodge in Missouri. The annual meeting is used to map out the multi-media editorial strategies for covering the key issues in agriculture.

Pictured here with Wilmer Award winner Chip Flory, in center, are previous winners who attended the Farm Journal Media Editorial Summit are Pam Henderson Smith, Charlene Finck, Jim Dickrell, Jeanne Bernick, Ken Ferrie and Darrell Smith

Publication

Peterson Makes Penny’s Day

Laura McNamara June 6, 2008

Penny Elliot is a part of the reception staff at the Holiday Inn Select where the New Holland crew and I are staying during the 2008 CMA Music Festival. She let on to Gene Hemphill, the Industry Affairs Manager for New Holland, that she was a big fan of country music singer/songwriter Michael Peterson. So Gene made it his mission to make her day. Not only did Gene get Michael to autograph a copy of his ‘Grave to the Cradle’ album for Penny, Gene also set up an impromptu meet-n-greet of sorts. Michael stopped by the hotel and introduced himself to Penny just before running off to be a guest on this morning’s XM Dave Nemo Show.

2008 CMA Music Festival Photo Album

AgWired coverage of the CMA Country Music Festival is sponsored by:

Ag Groups, New Holland

Smokey (Not The) Bear PSA’s

Chuck Zimmerman June 6, 2008

I just got into Nashville and am sitting in my hotel waiting for a room to open up. Thought I’d use the time to get caught up on some email and found a release about this. I think this is a little creepy. You’ve got to watch the video (psa) to see why (Smokey shouldn’t have a gender identity issue). BTW. Do any tv or radio stations use psa’s any more?

The Advertising Council, in partnership with the USDA Forest Service and the National Association of State Foresters (NASF), announced today the launch of a new series of public service advertisements (PSAs) featuring Smokey Bear designed to provide critical information to Americans about their role in wildfire prevention. The new PSAs will be unveiled this morning at an event being held at San Francisco City Hall.

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