D&PL have announced a new website design. The work was done by Brighton Agency in St. Louis. It would be tempting to critique it here and I’m wondering if you’d like me to offer critques. Let me know by way of feedback.
I will offer one quick idea. From the media’s perspective it would be nice if there was a way for me to subscribe to future information like news releases. There’s a location for news releases but I can’t subscribe to them. I would suggest setting up an RSS feed of them that I can subscribe to instead of email. As it’s set up now I would have to send an email to a contact from the “Contact Us” section to get on a mailing list. Although you see a lot of RSS feeds set up on news sites like the Washington Post, anyone can do it and integrate it into their web strategy.
I like the neat little weather tool that’s on the site. You enter your zipcode once and any time you log on you get your local weather on the page! I don’t farm but I’m a weather fanatic, just ask Cindy. You know how important weather is to farmers. Great idea.
New D&PL Web Site sets Standard for Technology, Service – Company site designed to meet needs of producers, distributors and retailers
Expanded services, improved sales and technical support, and more variety information are just a few of the improvements to the newly designed Delta and Pine Land Company website: www.deltaandpine.com. Working with its marketing partner, Brighton Agency in St. Louis, D&PL gave its Web site a total re-build. The new site went live August 10.
For more information contact Leigh Korb, 1-800-490-2686.