The agency will be their marketing and communications firm.
Charleston|Orwig will assist Pfizer Animal Genetics with introducing and establishing its new brand as the global leader in livestock genomics. Initially, the agency will help develop new public relations and customer advocacy strategies to effectively position Pfizer as a leader in this category.
“Our goal in finding a partner to help us enter into livestock genomics was to identify someone whose business acumen could provide strategic insights and campaign development and then execute them globally,” says Doug Ricke, Director of Marketing for Pfizer Animal Genetics. “We found that experience at Charleston|Orwig.”
In March Pfizer announced the purchase of two genetics companies, Catapult Genetics and Bovigen, and the creation of Pfizer Animal Genetics as a business unit of Pfizer Animal Health. The product offerings include genetic markers for traits leading to greater management efficiencies, and improved meat and carcass quality. More product offerings are currently in development.