You know I love a blogger so I really like what Jeff Koenig is doing with his website. Jeff is using blogging software to build a very interesting site for his business which is full service or discount futures brokerage services for hedging. I think it’s laid out very well. It’s simple and contains a ton of information. You have to register in order to enter the site and see what’s he writes though. As he explains on the site, it’s because of the nature of the content and regulations that he has to adhere to. Registration is free and simple though. Once you’re inside you can find links to his commentary which is written as short articles like you’ll find on AgWired. They contain links and images. He also has sections with a weather product that localizes for you automatically, news stories that he collects using RSS subscriptions and of course a section on quotes and bids.
Jeff used to title his site “The Writing On The Wall” and you can find out why when you visit. You may wonder at the value of a site that has a lot of information on it that you can find in other places but Jeff says why best “More than ever, industry is full of information however information doesn’t equal knowledge. Knowledge only comes from careful filtering and synthesis of information.” What Jeff does is filter through information for his clients and visitors. That’s what I think we do here at AgWired for anyone in the agricultural marketing and communications field. We try to look through all of what’s out there and bring you what we think you’d be interested in knowing.
Good job Jeff and good luck!