The latest Talking News Release from the Missouri Beef Industry Council focuses on that essential part of summer loved by those of us who love the smell of smoke. In fact, I just finished a supper with the family that was cooked over hot coals. Later this week, I’ll be smoking a brisket for an end of the week meal!
KICKS OFF SUMMER
(Columbia, MO) Summertime is upon us and that means it’s time to fire up the backyard grill for hamburgers and steaks.
Missouri Beef Industry Council Marketing Director Dawn Thurnau (turn-HOUR) says the end of May marks the beginning of beef grilling season.
“Memorial Day is actually the biggest beef buying day of the year. Lots of people are in their backyards grilling with their family and friends.” (:07) ( mbic-summergrill-thurnau-cut1)
Beef checkoff funded advertising has already started to generate excitement for the summer grilling season with a new campaign that started the beginning of May that stresses the enjoyment of beef on the grill.
The campaign is expected to reach 94 percent of the beef industry’s target audience with messages like the “Why Man Invented Fire” print ad featuring a strip steak over a camp fire.
You can download the complete release here: Summer Grilling
For more information contact Dawn Thurnau.