If you’re a regular reader of AgWired then you know we’re new media evangelists (blogs, podcasts, and all sorts of online social networking). So when I see a pretty mainstream media outlet do a story on this I like to pass it along. This time it’s about podcasting and it’s in Investors.com.
Podcast audiences have branched out far beyond just geeks. And advertisers are starting to like them, too.
After having placed ads with Web sites and search engines, more advertisers are starting to spread their ad dollars to audio and video podcasts in an attempt to reach certain consumers.
Podango Productions President is quoted in the article as saying:
“With podcasting, the audiences tend to be very specific, very targeted,” he said. “That takes care of your challenge as a brand marketer.”
That’s what podcasting is about in a nutshell. I’d call agriculture a pretty niche topic in terms of the media world today.
Via Podcasting News.
The 
If you’re planning on traveling with a horse then you might want to check into the advice and help of some experts. The experts at 
Mark Hardy is the President of Horse Travel Network. This morning he and I sat down and wound up talking far longer than I think we planned but he’s an interesting guy and this new venture sounds like it’s got some great potential. One of the things I find most interesting is how they’re totally internet based and have already got over 700 people signed up and it’s brand new! Word of mouth is working for them big time. The site will include advice, forums, blogs and of course, listings. It’s going to take advantage of some social networking applications which are really popular today.
It’s hard to appreciate from this little thumbnail photo just what a cool venue the Sara Wyant/Allan Johnson lake house was for the Farm Foundation Michael Peterson concert Friday night. You have to go look at the photo album to get a bigger view. 
The event was made possible by our very good friend Gene Hemphill and New Holland. It was his idea two years ago to offer a private concert with Michael to the highest bidder at the NAFB Farm Foundation auction. In 2006, farm broadcaster Pam Jahnke of Madison, WI bought one package and used it for a Wisconsin FFA fundraiser, while the National Farmers Union matched her bid and bought another for their annual convention. Gene says they will offer it up again at the 2008 convention in November.
People from all over the country attended the concert, including some corn guys from Illinois and Kansas who might be familiar faces to AgWired readers. We also had the famous singer and National Biodiesel Board executive director Joe Jobe and his family, as well as some people from as far away as Washington DC, like Karen Coble Edwards who was visiting with Charlene Finck of Farm Journal down at the lake and they both came with their families. 
Cindy got to see Michael Peterson perform on Friday night but I got to see Callaway perform on Saturday night. She did a benefit concert for support of Appaloosa Youth Association activities and was a big hit with the young audience.
If we were a radio station, this would make a great promo spot.